Taking Control of Your Future
The Future of Labor in America:
Solopreneurs, Entrepreneurs,
Contracting, and Consulting.
Wh...
According to wikipedia.org:
A ‘freelancer’ is:
• A person who is self-employed and is not
committed to a particular employ...
According to urbandictionary.com:
A ‘solopreneur’ is:
• An entrepreneur who works alone, “solo”,
running their business si...
According to dictionary.com:
An ‘entrepreneur’ is someone who:
• Undertakes a task in an attempt to make
profit.
• Usually...
Which One Are You Capable of Being?
But 1st, Let’s Look at Some Things!
We need to first understand
the REALITY of the jobs
marketplace and the “real
issues” ...
Official Unemployment Rate 1900-2011
How was the Great Recession different?
Suddenness: Unemployment more
than doubled from 4.5% to 10.6% in
26 months.
In cont...
How was the Great Recession different?
Long duration: During this recession,
a year after peak joblessness, the
unemployme...
What About Gender?
A ‘Man-Cession”:
November 2010: 80% of working-age men were
employed compared to 88% prior to the recession.
At no other t...
Educational factors:
Ongoing Education: Essential!
The trend in the US over the last 100 years is the ever
increasing demand for hiring educate...
Race and Ethnicity:
The Hardest Hit Demographic:
Unemployment was already high for these
groups prior to the recession.
They were the highest ...
Contrary to the Occupy Movement:
This is NOT a 1% versus 99% issue.
This is an issue for those who have been most
affected...
The Great Recession?
“Officially” lasted from December 2007 to June
2009.
Began with the bursting of an 8 trillion dollar
...
The Great Recession?
Cutbacks in consumer spending combined with
chaos in the financial market chaos led to a
collapse in ...
The Great Recession?
In post World War II recessions prior to the 1990’s,
it took 10 months for the economy to regain the
...
Great Recession Outcome:
• Family incomes have dropped.
• Poverty has risen.
• Adults and families have lost health insura...
There is NO TRUE Unemployment Number:
And there is no conspiracy as to a true unemployment number.
It is measured and repo...
There is NO TRUE Unemployment Number:
BLS uses U-1 through U-6 categories to measure unemployment:
U-1: Unemployed 15 week...
Is That it Then?
Was This Just An Economic Thing?
No. It is a “Model Thing”.
The Key is Understanding the “NEW MODEL”.
They Key to Success is Understanding the New Model!
The “Old Model” of Job Search Was:
A job seeker was a MOTH.
Job seekers would FLOCK towards a LIGHT.
The light represented...
The “Old Model” of Job Search Was:
The Only Problem is:
The Only Problem is:
The Only Problem is:
The Only Problem is:
Using the Old Model Means You’ll Do This:
So What Do We DO?
So What Do We DO?
So What Do We DO?
We Need to Learn the “NEW MODEL”!
This is going
to be
SOOOOO
EXCITING!
The “NEW MODEL” of Job Search is:
The “NEW MODEL” of Job Search is:
 JOBSEEKERS are the LIGHT.
 JOBS are the MOTHS.
 And WITHOUT applying----you have to ...
We Need to Learn the “NEW MODEL”!
This is going to be
SOOOOO EXCITING!
The NEW MODEL Equals:
The NEW MODEL Equals:
The NEW MODEL Equals:
The NEW MODEL Equals:
The NEW MODEL Equals:
• Being able to be found based on your SUBJECT
MATTER EXPERTISE!
• You can learn it by attending eac...
In a JOB SEARCH:
=
What is
Driving This?
What is Driving This?
91% of employers have
encountered challenges
in finding and recruiting
qualified, skilled
profession...
What is Driving This?
60% of enterprises plan to
increase freelance hiring in
2014.
Baseline Magazine
What is Driving This?
At 90% of companies,
individual departments make
the primary decision to hire
freelancers on an as-n...
What is Driving This?
58% of organizations rely on
freelancers for discreet
projects, and 42% of them use
them on an ongoi...
What is Driving This?
75% of respondents say the
main reason they use
freelancers is because they
need varying types of
re...
What is Driving This?
59% of organizational decision
makers say they base the
decision about freelancers on
the work volum...
What is Driving This?
Companies use freelancers to
provide specialized skills that
aren’t required on a full-time
basis.
B...
What is Driving This?
58% of respondents say they
find it challenging to very
challenging to find freelancers
with the rig...
What is Driving This?
Freelancing can lead to a
permanent job. 68% of firms
have a very strong interest in
onboarding free...
What is Driving This?
What is Driving This?
What is Driving This?
What is Driving This?
.
What is Driving This?
This template contains video elements and is
optimized to work with PowerPoint 2010.
What is Driving This?
The report stresses that human capital is
replacing financial capital as the engine of
economic prosperity.
World Economic...
Talent and skills shortage is the number two
business risk facing all organizations today.
Lloyd’s Risk Index Assessment
HR’s number one risk is an inability to
identify, attract, and retain top talent.
Whatever they are doing today, it is not...
Of the 54.8 million job openings in this
decade, over half--61.6%-- will be
replacements, most of them created by baby
boo...
“Retention issues will increase dramatically
— a majority of employees are willing to quit
their current job as soon as a ...
Only 18% of employees agree: “I rate my
company culture as positive, strong, and
motivating”.
Achiever’s Intelligence
Insi...
50% of working Americans are
‘solopreneurs’ or freelancers—NOT
corporate American employees.
Bureau of Labor Statistics
Temp worker hiring is growing 5X faster than
the overall economy.
Bureau of Labor Statistics
Temp worker hiring is growing at 7.5% year
over year.
Bureau of Labor Statistics
30% of the federal work force will be eligible
to retire in the next three years with some
areas affected by as much as 46...
Where Should I Look?
Hot freelance areas include:
Sales & Marketing (61%)
IT (34%)
Designers/Multimedia (29%)
Engineering/...
STEPS
TO
Take!
Run, DON’T Walk! Sprint, DON’T Pace Yourself!
STEP 1: SME.
• Know your SME.
• Articulate it in 15 words.
• Impact oriented.
• Emotionally charged.
Step 2: Pro Bono?
• Consider doing pro bono work
to compliment your
credentials.
Barter your work:
• www.imsbarter.com
• w...
STEP 3: Know the Market.
• Where is the need?
• Are you an expert?
• How do you stand out?
• What is your competitive
edge?
STEP 4: Branding.
• Virtual footprint---how
large is it?
STEP 5: Penetrate.
Penetrate ALL proprietary
databases of firms that can hire
you, subcontract to you,
engage you:
http://...
STEP 6: Presentations.
• PowerPoints.
• White papers.
• Video on hosting sites.
• Blogs/Vlogs.
• Case studies.
STEP 7: Targets.
• SIC codes.
• NSAIC codes.
• Reference USA.
• Hoovers.
• Lead411.net or similar.
STEP 8a: Right Sites.
www.ifreelance.com
www.indeed.com
www.careerbuilder.com
www.monster.com
www.dice.com
STEP 8b: Right Sites.
www.elance.com
www.guru.com
www.odesk.com
www.getafreelancer.com
www.gofreelance.com
www.ifreelance....
STEP 8c: Right Sites.
www.freelancer.com
www.skillpages.com
www.craigslist.com
www.peopleperhour.com
www.proz.com
www.micr...
STEP 8d: Right Sites.
www.triond.com
www.gigbucks.com
www.textbroker.com
www.crowdspring.com
www.crowdflowers.com
STEP 9: Learn!
• Read, watch, listen daily.
• The future of career
management is knowing
more, and being able to
be found ...
STEP 10: Master.
• Tools, tricks, techniques.
• Continuous sharpening
of your saw.
• Relationship skills.
• Articulation s...
Useful Sites:
http://www.thesolopreneurlife.com/
http://www.entrepreneur.com/
http://www.sba.gov
http://www.nolo.com/legal...
Recommended Reading:
• http://www.entrepreneur.com/article/79088
• http://homebusiness.about.com/od/homebusi
nessprofiles/...
The NEW MODEL Equals:
The New Model Puts YOU in CONTROL!
Greg David (Laka)
Laka & Company
Greg.david@Laka.com
(office) 708-620-8277
www.linkedin.com/in/gregdavid
www.twitter.com/g...
The Future of Labor in America: Solopreneurs, Entrepreneurs, Contracting, and Consulting. Take control of your career, fut...
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The Future of Labor in America: Solopreneurs, Entrepreneurs, Contracting, and Consulting. Take control of your career, future, success, and job stability.

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Learn about labor trends and why you should strongly consider getting away from the false sense of security and stability that Corporate America no longer offers. Learn why more than 50% of working citizens in America are no longer corporate W2 employees, and how the fastest growing labor market sector can benefit you and your family far more than traditional employment opportunities.

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The Future of Labor in America: Solopreneurs, Entrepreneurs, Contracting, and Consulting. Take control of your career, future, success, and job stability.

  1. 1. Taking Control of Your Future The Future of Labor in America: Solopreneurs, Entrepreneurs, Contracting, and Consulting. Why you should consider it, what benefit it offers your future, and how to succeed in the fastest and strongest growing labor market segment in the US.
  2. 2. According to wikipedia.org: A ‘freelancer’ is: • A person who is self-employed and is not committed to a particular employer long- term. These workers are sometimes represented by a company or an agency that resells their labor.
  3. 3. According to urbandictionary.com: A ‘solopreneur’ is: • An entrepreneur who works alone, “solo”, running their business single-handedly. They do the administrative tasks, marketing, customer service, and service delivery by themselves.
  4. 4. According to dictionary.com: An ‘entrepreneur’ is someone who: • Undertakes a task in an attempt to make profit. • Usually employs others. • Often a Subject Matter Expert who delegates much to others outside of their SME.
  5. 5. Which One Are You Capable of Being?
  6. 6. But 1st, Let’s Look at Some Things! We need to first understand the REALITY of the jobs marketplace and the “real issues” behind the ‘different’ jobs marketplace.
  7. 7. Official Unemployment Rate 1900-2011
  8. 8. How was the Great Recession different? Suddenness: Unemployment more than doubled from 4.5% to 10.6% in 26 months. In contrast, it took 38 months for this to occur in the early 1980’s. Russell Sage Foundation & Stanford Center on Poverty & Inequality
  9. 9. How was the Great Recession different? Long duration: During this recession, a year after peak joblessness, the unemployment rate had fallen only 1.5% below the peak. In contrast, by January 1984, it had fallen 2.6 percentage points. Russell Sage Foundation & Stanford Center on Poverty & Inequality
  10. 10. What About Gender?
  11. 11. A ‘Man-Cession”: November 2010: 80% of working-age men were employed compared to 88% prior to the recession. At no other time since 1948 has male employment been so low, nor has it ever fallen as much as 8 percentage points during a recession. Female unemployment increased 4% in comparison. Russell Sage Foundation & Stanford Center on Poverty & Inequality
  12. 12. Educational factors:
  13. 13. Ongoing Education: Essential! The trend in the US over the last 100 years is the ever increasing demand for hiring educated workers. Corp America pays a premium for college educated employees. The demand for H-1 visas has been at record highs since this talent pool is comprised of highly educated professionals with a tendency to continue the learning process. Russell Sage Foundation & Stanford Center on Poverty & Inequality
  14. 14. Race and Ethnicity:
  15. 15. The Hardest Hit Demographic: Unemployment was already high for these groups prior to the recession. They were the highest impacted group of the recession. They will take the longest to recover. Russell Sage Foundation & Stanford Center on Poverty & Inequality
  16. 16. Contrary to the Occupy Movement: This is NOT a 1% versus 99% issue. This is an issue for those who have been most affected: • Men. • Less-educated. • Certain race and ethnic groups. Russell Sage Foundation & Stanford Center on Poverty & Inequality
  17. 17. The Great Recession? “Officially” lasted from December 2007 to June 2009. Began with the bursting of an 8 trillion dollar housing bubble. This loss of wealth triggered sharp cutbacks in consumer spending. Economic Policy Institute
  18. 18. The Great Recession? Cutbacks in consumer spending combined with chaos in the financial market chaos led to a collapse in business investment. Devastating job losses followed: in 2008-2009 the US labor market lost 8.4 million jobs or 6.1% of all payroll employment. It was the greatest labor contraction since The Great Depression. Economic Policy Institute
  19. 19. The Great Recession? In post World War II recessions prior to the 1990’s, it took 10 months for the economy to regain the jobs lost in recessions. 1990’s: It took 2 years to regain jobs lost. The Great Recession: 16 months after the start of the recession, in October 2010, the economy still had 5.4% fewer jobs. Economic Policy Institute
  20. 20. Great Recession Outcome: • Family incomes have dropped. • Poverty has risen. • Adults and families have lost health insurance. • Family wealth has dropped dramatically. Economic Policy Institute
  21. 21. There is NO TRUE Unemployment Number: And there is no conspiracy as to a true unemployment number. It is measured and reported by the Bureau of Labor Statistics (BLS). The BLS uses two separate means of measurement or surveys and gets reporting data from a wide variety of sources: US Census Bureau Current Population Survey (CPS) There currently are 6 categories for US unemployment http://www.bls.gov/cps/cps_htgm.htm
  22. 22. There is NO TRUE Unemployment Number: BLS uses U-1 through U-6 categories to measure unemployment: U-1: Unemployed 15 weeks or longer. U-2: People who completed temporary jobs. U-3: Total unemployed. U-4: Total unemployed & discouraged. U-5: Total unemployed, discouraged, & marginally attached. U-6: Total unemployed, part-time, marginally attached. http://www.bls.gov/news.release/empsit.t15.htm
  23. 23. Is That it Then? Was This Just An Economic Thing?
  24. 24. No. It is a “Model Thing”. The Key is Understanding the “NEW MODEL”.
  25. 25. They Key to Success is Understanding the New Model!
  26. 26. The “Old Model” of Job Search Was: A job seeker was a MOTH. Job seekers would FLOCK towards a LIGHT. The light represented a JOB.
  27. 27. The “Old Model” of Job Search Was:
  28. 28. The Only Problem is:
  29. 29. The Only Problem is:
  30. 30. The Only Problem is:
  31. 31. The Only Problem is:
  32. 32. Using the Old Model Means You’ll Do This:
  33. 33. So What Do We DO?
  34. 34. So What Do We DO?
  35. 35. So What Do We DO?
  36. 36. We Need to Learn the “NEW MODEL”! This is going to be SOOOOO EXCITING!
  37. 37. The “NEW MODEL” of Job Search is:
  38. 38. The “NEW MODEL” of Job Search is:  JOBSEEKERS are the LIGHT.  JOBS are the MOTHS.  And WITHOUT applying----you have to get them to come to you!!! (YES----You read that correctly).
  39. 39. We Need to Learn the “NEW MODEL”! This is going to be SOOOOO EXCITING!
  40. 40. The NEW MODEL Equals:
  41. 41. The NEW MODEL Equals:
  42. 42. The NEW MODEL Equals:
  43. 43. The NEW MODEL Equals:
  44. 44. The NEW MODEL Equals: • Being able to be found based on your SUBJECT MATTER EXPERTISE! • You can learn it by attending each presentation. • Or enlist the help of a professional job search coach to speed up your learning, and fill in your knowledge and activity gaps ASAP. • In a JOB SEARCH, the key is LEARNING and DOING!
  45. 45. In a JOB SEARCH: =
  46. 46. What is Driving This?
  47. 47. What is Driving This? 91% of employers have encountered challenges in finding and recruiting qualified, skilled professionals. Baseline Magazine
  48. 48. What is Driving This? 60% of enterprises plan to increase freelance hiring in 2014. Baseline Magazine
  49. 49. What is Driving This? At 90% of companies, individual departments make the primary decision to hire freelancers on an as-needed basis. Baseline Magazine
  50. 50. What is Driving This? 58% of organizations rely on freelancers for discreet projects, and 42% of them use them on an ongoing basis. Baseline Magazine
  51. 51. What is Driving This? 75% of respondents say the main reason they use freelancers is because they need varying types of resources. Baseline Magazine
  52. 52. What is Driving This? 59% of organizational decision makers say they base the decision about freelancers on the work volume and 50% base it on financial considerations. Baseline Magazine
  53. 53. What is Driving This? Companies use freelancers to provide specialized skills that aren’t required on a full-time basis. Baseline Magazine
  54. 54. What is Driving This? 58% of respondents say they find it challenging to very challenging to find freelancers with the right skills for specific needs and tasks. Baseline Magazine
  55. 55. What is Driving This? Freelancing can lead to a permanent job. 68% of firms have a very strong interest in onboarding freelancers when the opportunity arises. Baseline Magazine
  56. 56. What is Driving This?
  57. 57. What is Driving This?
  58. 58. What is Driving This?
  59. 59. What is Driving This? .
  60. 60. What is Driving This? This template contains video elements and is optimized to work with PowerPoint 2010.
  61. 61. What is Driving This?
  62. 62. The report stresses that human capital is replacing financial capital as the engine of economic prosperity. World Economic Forum
  63. 63. Talent and skills shortage is the number two business risk facing all organizations today. Lloyd’s Risk Index Assessment
  64. 64. HR’s number one risk is an inability to identify, attract, and retain top talent. Whatever they are doing today, it is not enough to succeed based on the coming changes and trends. Lloyd’s Risk Index Assessment
  65. 65. Of the 54.8 million job openings in this decade, over half--61.6%-- will be replacements, most of them created by baby boomers retiring. Lloyd’s Risk Index Assessment
  66. 66. “Retention issues will increase dramatically — a majority of employees are willing to quit their current job as soon as a better opportunity comes along. I am predicting that turnover rates in high-demand occupations will increase by 25%.” Dr. John Sullivan---recognized as the Michael Jordan of hiring by Fast Company magazine.
  67. 67. Only 18% of employees agree: “I rate my company culture as positive, strong, and motivating”. Achiever’s Intelligence Insight into Today’s Workforce
  68. 68. 50% of working Americans are ‘solopreneurs’ or freelancers—NOT corporate American employees. Bureau of Labor Statistics
  69. 69. Temp worker hiring is growing 5X faster than the overall economy. Bureau of Labor Statistics
  70. 70. Temp worker hiring is growing at 7.5% year over year. Bureau of Labor Statistics
  71. 71. 30% of the federal work force will be eligible to retire in the next three years with some areas affected by as much as 46%. CNNMoney
  72. 72. Where Should I Look? Hot freelance areas include: Sales & Marketing (61%) IT (34%) Designers/Multimedia (29%) Engineering/Manufacturing (29%) Writing/Translation (24%) Baseline Magazine
  73. 73. STEPS TO Take! Run, DON’T Walk! Sprint, DON’T Pace Yourself!
  74. 74. STEP 1: SME. • Know your SME. • Articulate it in 15 words. • Impact oriented. • Emotionally charged.
  75. 75. Step 2: Pro Bono? • Consider doing pro bono work to compliment your credentials. Barter your work: • www.imsbarter.com • www.barterquest.com • www.tradeaway.com • www.barteronly.com • www.u-exchange.com
  76. 76. STEP 3: Know the Market. • Where is the need? • Are you an expert? • How do you stand out? • What is your competitive edge?
  77. 77. STEP 4: Branding. • Virtual footprint---how large is it?
  78. 78. STEP 5: Penetrate. Penetrate ALL proprietary databases of firms that can hire you, subcontract to you, engage you: http://www.resumespider.com/ ?dcode=914902
  79. 79. STEP 6: Presentations. • PowerPoints. • White papers. • Video on hosting sites. • Blogs/Vlogs. • Case studies.
  80. 80. STEP 7: Targets. • SIC codes. • NSAIC codes. • Reference USA. • Hoovers. • Lead411.net or similar.
  81. 81. STEP 8a: Right Sites. www.ifreelance.com www.indeed.com www.careerbuilder.com www.monster.com www.dice.com
  82. 82. STEP 8b: Right Sites. www.elance.com www.guru.com www.odesk.com www.getafreelancer.com www.gofreelance.com www.ifreelance.com
  83. 83. STEP 8c: Right Sites. www.freelancer.com www.skillpages.com www.craigslist.com www.peopleperhour.com www.proz.com www.microworkers.com
  84. 84. STEP 8d: Right Sites. www.triond.com www.gigbucks.com www.textbroker.com www.crowdspring.com www.crowdflowers.com
  85. 85. STEP 9: Learn! • Read, watch, listen daily. • The future of career management is knowing more, and being able to be found based on that knowledge.
  86. 86. STEP 10: Master. • Tools, tricks, techniques. • Continuous sharpening of your saw. • Relationship skills. • Articulation skills.
  87. 87. Useful Sites: http://www.thesolopreneurlife.com/ http://www.entrepreneur.com/ http://www.sba.gov http://www.nolo.com/legal-encyclopedia/start- own-business-50-things-30077.html
  88. 88. Recommended Reading: • http://www.entrepreneur.com/article/79088 • http://homebusiness.about.com/od/homebusi nessprofiles/a/freelancer.htm • http://creativeboom.co.uk/tips/top-43-useful- websites-and-tools-for-freelancers/ • http://www.theguardian.com/money/2011/aug /05/how-to-become-successful-freelance • http://www.forbes.com/sites/jennagoudreau/2 013/01/28/the-best-freelance-careers-job- openings/ • http://www.freshbooks.com/blog/2013/01/16/ freelance-jobs/
  89. 89. The NEW MODEL Equals:
  90. 90. The New Model Puts YOU in CONTROL!
  91. 91. Greg David (Laka) Laka & Company Greg.david@Laka.com (office) 708-620-8277 www.linkedin.com/in/gregdavid www.twitter.com/gregdavidlaka Questions?

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