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  1. 1. Unlocking the Secrets of Customer Choices<br />HSMAI General Body Meeting #6<br />11.19.09<br />
  2. 2. Agenda<br />
  3. 3. Announcements<br />
  4. 4. Fall Fundraiser<br />E-mail Graham Webster if able to sell at grw53. Doodle sign-up survey to be sent out to club members<br />
  5. 5. Spring 2010 Executive Board Position Openings<br />
  6. 6. Director of External AffairsResponsibilities include:<br />Stimulate/generate national membership from chapter<br />Execute Events with other Intercollegiate chapters as well as HSMAI Greater NY Chapter (i.e. Intercollegiate Conference)<br />Create relations with Hospitality Sales and Marketing professionals<br />Seek educational opportunities (i.e. externships/webinars/industry speakers)<br />
  7. 7. Director of CommunicationsResponsibilities include:<br />Record minutes at all meetings (both G-Body & E-Board) and keeps them archived on the Wiggio site<br />Send out e-mails both to the executive board and general body members<br />Reserve rooms at the Binenkorb for both executive and general body meetings<br />Manage events and announcements on the Wiggio & Facebook Group sites<br />Update HSMAI list-serve when necessary<br />Manage club attendance record<br />
  8. 8. Director of FinanceResponsibilities include:<br />Manage the chapter&apos;s budget by keeping an organized budget plan and making sure the club is able to fund it&apos;s many activities<br />Learn how to fill out e-requisition and purchase order forms to execute the various payment requests<br />Responsible for helping other E-board members get funding for their activities that enhance the HSMAI experience<br />
  9. 9. How to apply for a position:<br />Submit copy of your resume and one page letter of intent in a zip file entitled “Name – HSMAI SP 10 Application” to Greg Bodenlos @ gsb28.<br />Letter of intent should:<br />State the reasons why you’re interested in the position/positions<br />Highlight your past leadership experience, and <br />Illustrate why you have found being involved in HSMAI valuable<br />State times available to do a 15 minute interview Week of 11/30<br />Permitted to apply for more than one position if desired.<br />Application Deadline: Electronic submission by Sunday, November 29 at 5 PM.<br />
  10. 10. Intimate Audience with Philip Wolf, President & CEO of PhoCusWright, Inc.<br /> A respected travel industry guru, founded PhoCusWright Inc. in 1994 and serves as president and CEO. His expertise in travel distribution strategy, technology and innovation has made him a sought-after speaker around the world. After two decades of analyzing, scrutinizing and opining on strategic change and market trends, he is now a recognized industry authority.<br /> Special Guest: Dr. Bill Carroll<br /> Thursday, 12/3 in Sack Hospitality Suite, SR 191 from 4:30-5:30 pm<br /> Limited to 20 members: RSVP to gsb28, first-come, first-served<br />Dress code: Business Professional <br />
  11. 11. HSMAI Holiday Party<br />WHAT: End-of-semester gathering of friends to enjoy food, drinks and holiday gift exchange<br />WHEN: Thursday, December 3rd<br />WHERE:Llenroc Mansion <br />100 Cornell Avenue, Ithaca NY 14850<br />TIME: 9:30 PM<br />Rides will be provided starting at 9:15. RSVP to Graham at grw53 by Tuesday, December 1st if you plan to attend <br />
  12. 12. Recognizing Our Active MembersCongratulations to those attended 4+ HSMAI events<br />Renee Rushefski<br />Carter Hearne<br />Michael Jurgielewicz<br />Alix Morris <br />Julie Allen <br />Adam Schuit<br />Mark Rosencwaig<br />Michael McLaughlin <br />Gina Hong<br />Esther Jeong<br />Jessica Goss<br />Rebecca Kaufman<br />Jen Davis <br />Annaliese Lafayette <br />Bart Golub<br />Jasmin Francis <br />Jennifer Frank <br />SandhyaMalhotra<br />Autumn Perez <br />Vanessa Tam <br />Brendan Mallick<br />Greg Bodenlos<br />YueWoonHiang<br />Nika Hsiao<br />Katrina Lee<br />Katrina Lockwood<br />Vanessa Mange<br />Rich Pak<br />Graham Webster<br />
  13. 13. Unlocking the Secrets of Customer Choices <br />Taking a look at Customer Choice Modeling (CCM) and its role in marketing<br />Professor RohitVerma<br />Professor, Executive Director for The Center for Hospitality Research<br />Primary Research Focus: Product-Service Design and Development, Customer Choice Modeling, Marketing/Operations Interrelated Issues, Supplier Selection Strategies Quality and Process Improvement<br />
  14. 14. The Business-to-Business Perspective<br />Expedia Summer 2009 Interns: Mike Scheinman ’10 & Debbie Stock ‘10<br />How the relationship is managed between the online travel agency (OTA) and hotels<br />How the relationship has changed in the midst of the recession<br />Experiences working in different markets<br />Interactive Q&A<br />
  15. 15. Interactive Q&A<br />
  16. 16. Looking Ahead<br />
  17. 17. become an official hsmai member<br />Visit (Click Join NOW! on top right-hand corner)<br />Click on Americas Region tab<br />On Membership page, click “Join Now!”<br />After enter e-mail address, select “Student Membership” option<br />
  18. 18. after this step, fill out these fields accordingly:<br />
  19. 19. finally, submit payment!<br />