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What is the online spending power
of each language group?
Source: Common Sense Advisory
LANGUAGE COUNTRIES # OF PEOPLE ONL...
How much does language matter?
•  Nine out of 10 Internet users said that, when given a
choice of languages, they always v...
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What is the online spending power of each language group?

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What is the online spending power of each language group?

  1. 1. What is the online spending power of each language group? Source: Common Sense Advisory LANGUAGE COUNTRIES # OF PEOPLE ONLINE ONLINE SPENDING POWER (US$B) English 54 473,066,001 16,193.63 Japanese 1 101,228,736 4.744.99 German 4 78,956,356 3,467.93 Spanish 24 210,286,536 3,447.13 Chinese (Simplified) 2 538,293,912 3,214.23 French 31 72,660,859 2,699.16 Italian 2 31,125,462 1,207.21 Portuguese 5 94,693,159 1,114.83 Arabic 25 105,729,279 1,102.53 Russian 11 79,667,480 1,031.41 Dutch 5 20,663,904 930.09 Korean 1 40,329,660 924.76 Chinese (Traditional) 3 22,692,945 560.11 Swedish 2 8,676,892 474.54 Norwegian 1 4,560,572 451.90 smartling.com|
  2. 2. How much does language matter? •  Nine out of 10 Internet users said that, when given a choice of languages, they always visited a website in their own language. •  Nearly one in five Europeans (19%) said they never browse in a language other than their own. •  42% said they never purchase products and services in other languages. Source: EU Barometer Survey smartling.com|

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