Don't let payments get in the way of conversion

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Don't let payments get in the way of conversion

  1. 1. Don’t let payments get in the way of conversion
  2. 2. Mobile payments as split of total transactions
  3. 3. Tablet sales quadrupled Shopper time on site increased by 50% Number of page visits increased by 40% Volume of transactions increased by 65% Increase of ATV
  4. 4. Responsive Design leads to increased conversion of c. 15%
  5. 5. By using Adyen's recurring payment function, Uber customers only register their credit cards once. Customers can thereafter use the service without having to re- enter their payment details. The payment is completed within the Uber app.
  6. 6. A/B testing of the impact of 1-click across 3 countries 23% increase in checkout conversion with 1-click 0 10 20 30 40 50 60 70 80 Old checkout One-click
  7. 7. Payment Method Mix
  8. 8. Refunds on APMs
  9. 9. Dynamic 3D-Secure
  10. 10. Payments made easy Summary 1. Mobile payment pages: 15% increase 2. One-click payments: 25% Increase 3. Localized payment methods: 10% increase 4. Dynamic 3D Secure: 4% increase 5. Local Acquiring: 5-40% increase
  11. 11. Payments made easy
  12. 12. Myles Dawson Head of UK Adyen Myles.dawson@adyen.com +44 795 780 41 92 www.adyen.com Information

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