Worldwide, across industries, customer care is one of the top concerns. In the telecoms sector, next to network quality, customer service is rapidly becoming a key success factor to ensure best-in-class service. In spite of its importance, operators continue to care for their customers through legacy CRM systems, which are inadequate in meeting the demands of today’s customers.
Operators need a paradigm shift in their style of customer care to protect the interest of both subscribers and the operator themselves.
This paper (part 1 of a 3-paper series) introduces Help Desk 2.0, the next generation help desk system that revolutionizes current practices through automated and proactive customer care mechanisms to ensure service excellence, enhanced top line and sustained bottom line. In the upcoming paper, we will focus on the business advantage of employing Help Desk 2.0 focusing on cost control, revenue enhancement and retention. This will be followed by a technical interworking paper, centered on how to implement Help Desk 2.0.