Case Study : Swift Networks - Fast Tracking in Nigeria

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SWIFT launched its WIMAX 4G service in January 2011 with a rigorous coverage ambition to reach up to 10 million people. It prides itself on leadership in innovation and utilizes the best technologies to empower the savvy Nigerian at work and home. To achieve and sustain this, SWIFT has to differentiate itself in the very competitive Nigerian telecoms market

SWIFT built Nigeria’s first commercial WIMAX 4G broadband network in Lagos and looked to Greenpacket for the UH modem. Find out how SWIFT differentiate itself in the competitive Nigerian telecoms market and set itself apart from the conventional broadband service with Greenpacket’s modem.

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Case Study : Swift Networks - Fast Tracking in Nigeria

  1. 1. SWIFT NETWORKS, AfricaFast Tracking 4G in Nigeria“We’re offering access to the Internet at a game-changing speed. With higher speed access,Nigerian businesses and consumers will be more productive and competitive as they are able to domore everyday at 4G speeds. They will also be able to share the same 4G connection, make andreceive clear voice calls at affordable prices, without the complications of cabled networking.” Chuma Okoye Chief Operating Officer SWIFT Nigeria Broadband at a Glance SWIFT launched its WIMAX 4G service in January 2011 with a rigorous coverage ambition to reach up to 10 million¹ people. It prides itself on leadership in innovation and utilizes the best technologies to empower the savvy Nigerian at work and home. To achieve and sustain this, SWIFT has to differentiate itself in the very competitive Nigerian telecoms market. Nigeria has a population of more than 150 million people, with over 150 ISPs in operation offering broadband Internet service speeds ranging from 32kbps to 8Mbps for residential, enterprise and corporate markets. However, the broadband Internet market is still underdeveloped and is weighed down by various factors including low fixed-line and PC penetration, poor wireless network infrastructure, service quality, and high connection cost. Typically, ISPs provide broadband Internet experience either via legacy cabled copper or VSATs (direct satellite Internet access solution) which are clunky and inflexible in terms of accessibility and installation charges. In short, broadband Internet was a costly affair for the general public. 1 Source : Technology Times - http://www.technologytimesng.com/2010/12/13/swift-begins-commercial-service-on-4g-network/
  2. 2. Nigeria is Africa’s largest communications market, ideal for growth; large young population and modest penetration levels.Previously, it suffered from the lack of international connectivity. The arrival of MainOne in 2009 and Glo1 submarine cable in2010 can now connect Nigeria to West Africa and Europe, resulting in more international bandwidth to operators, transformingbroadband adoption, ie. cheaper and faster Internet access to the end-users.SWIFT Networks Ltd is a Lagos, Nigeria based provider of multi-service broadband telecommunications services to businessesand residential subscribers in the 3.5GHz spectrum. Its services include WiMAX 4G broadband Internet, digital telephony,data and video surveillance solutions.The company is providing its next generation 4G service branding “SWIFT 4G Broadband” available in Lagos and with a networksignal covering over 10 million people with further expansion also in progress.*Source: Nigeria Communications WeekCustomer Objectives The SWIFT Advantage• Provide improved broadband speeds SWIFT’s 4G launch heralded a new service experience for most users since high• Provide converged broadband speed Internet, VoIP, multimedia content were previously inaccessible in the Nigerian service for voice, data and market due to poor wired network infrastructure and unreliable wireless services. Internet SWIFT Networks remains conscious of delivering above market customer• Overcome poor indoor experience and careful in its strategy to deliver consistent access speed of 2Mbp performance per subscriber. Conventional USB modems perform marginally better than indoor modems. However, in dense city dwellings like Lagos, the propensity for multipath propagation impairs performance, negating its effectiveness to offer a stable and reliable service. SWIFT understood the importance of selecting the right product strategy in entering the competitive market. In order to win customers and cap market share, the UH350 proved to be a key differentiator, outperforming conventional USB modems in the market. The advanced antenna designs render NLOS limitations to the most minimal, thus performing on par as one would expect from a fixed wireless modem. With equivalent entry price points, SWIFT managed to provide greater access speeds and capacity to keep their customers satisfied. Additionally, there are no more fixed monthly charges passed on to customers. 60 50 Equivalent USD 40 30 20 10 0 Operator E @ Swift Home @ 3x more capacity 3GB, 384kps 10GB, up to 2Mbps with 10% savings Monthly subscription Single modem price
  3. 3. Product Facts Solution for Success• Wideband support for frequency 3.5GHz -3.7GHz SWIFT built Nigeria’s first commercial WIMAX 4G broadband network in Lagos and• High gain antenna up to 5dBi looked to Greenpacket for the UH modem, the world’s first high gain USB modem• Smart Signal Transmission to maintain leadership in the wireless broadband expansion and data growth Algorithm segment. The development of more advanced antenna technology, chipsets and• High transmission power power amplifiers are capable of improving coverage. The UH modem proved to be• Suited to indoor, outdoor and a success with users, as it matched a broad range of uses in indoor, outdoor and nomadic usage portable conditions.• Accorded iF Product Design Award 2010 and 4GWE WiMAX 4G signal like other wireless technologies is susceptible to indoor Product of the Year 2010 award penetration losses most often limiting cell coverage. The UH modem is designed with Switched Tx Diversity algorithm which allows the modem to intelligently switch transmission path based on stronger signal strengthKey Benefits to SWIFT and high gain omni antennas to facilitate greater precision transmission.• Capturing market presence for personal and residential This gives an impressive improvement in the UL performance, augmenting the segments overall coverage and capacity capability by up to 20%, as opposed to costly• Extending coverage and service network infrastructure investments. The UH modem helped set a market to urban and sub-urban areas leadership for SWIFT and sets it apart from the conventional broadband service• Accelerating returns on investment, with exceptional value and performance package plans. while reducing capital expenditure on geographic expansion Figure 1 : UH Modem

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