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Application Storefronts  It’s time the  Operators  Win! Kelvin Lee Senior General Manager 9 December 2009
Agenda Application Storefronts:  It’s Time The Operators Win. Why and How? <ul><li>What’s driving the application store fr...
The Industry  Trends
Source: Gartner, In-Stat 2009 The Rise of Smart Phones & AppStore 37 % of global handset sales will comprise of Smart Phon...
Internet-enabled devices appear in a variety of forms The Rise of Internet-Enabled Devices Mobile Internet Devices PMP, eB...
No longer be segmented; people can access and create it wherever they are. <ul><ul><li>Entertainment will be more collabor...
The Evolution of the Application Store Landscape
Evolution of Application Store Industry
Application Store Providers Platform   Vendors Device  Manufacturers Mobile  Storefronts Operators Android.Microsoft Apple...
Application Store Craze DESKTOP APPSTORES MOBILE APPSTORES OPERATOR APPSTORES Adobe Air Bodega
It’s Time The Operators Win!
Leverage Assets Winning  Strategy  For Operators Trusted financial relationship with subscribers
Operator Goals Top Goals for  Operators <ul><li>40%  Acquiring more subscribers </li></ul><ul><li>34%  Increasing revenues...
Skype, Google, Social Network Sites, P2P Video music Streaming Voice, Apps, SNS, Video, Music,  Individual Developers, Sof...
Key Challenges in VAS Delivery
How to Offer Service Experience? Own the Experience  not just be a gatekeeper  - conjoined Services for different place, d...
Green Packet’s Value Proposition
#1.  Localized and Customized AppStore Service Experience
Buy one Internet Service from an Operator and choose which device the service should be pushed to  #2.  One Operator, One ...
Alerts from Mediaphone :  A new picture was uploaded by Dad Set what information to push to what devices at which time <ul...
<ul><li>Mobile Broadband Services  </li></ul><ul><li>Residential Connected Home Services  </li></ul><ul><li>Digital Media ...
<ul><li>Use Deep Packet Inspection and Dynamic Policy Management Services to … </li></ul><ul><li>Push Targeted Services fo...
<ul><li>Unified experience </li></ul><ul><ul><li>Increase in ARPU and Loyalty </li></ul></ul><ul><li>Highly personalized, ...
Green Packet Overview
Green Packet - Overview
<ul><li>For more information, kindly visit: </li></ul><ul><ul><li>www.greenpacket.com </li></ul></ul><ul><li>Download Infi...
Thank You Kelvin Lee  Senior General Manager  marketing.gp@greenpacket.com www.greenpacket.com
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Application Storefronts - Its Time The Operators Win!

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Operators have struggled for years to find an ideal business models for mobile data services. This year, application storefronts have emerged as a key way for them to get a foothold in the mobile application value chain.This presentation will discuss how operators are able to leverage on the mobile application phenomenon through the implementation of ready built application storefronts, increasing their ability to rapidly introduce new services and generate new revenues, while reducing costs.

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Application Storefronts - Its Time The Operators Win!

  1. 1. Application Storefronts It’s time the Operators Win! Kelvin Lee Senior General Manager 9 December 2009
  2. 2. Agenda Application Storefronts: It’s Time The Operators Win. Why and How? <ul><li>What’s driving the application store frenzy? </li></ul><ul><li>VAS: Yesterday, Today & Tomorrow </li></ul><ul><li>Current challenges faced by operators </li></ul><ul><li>Why it’s time the operators win </li></ul><ul><li>What are the success factors of an application store for operators? </li></ul>
  3. 3. The Industry Trends
  4. 4. Source: Gartner, In-Stat 2009 The Rise of Smart Phones & AppStore 37 % of global handset sales will comprise of Smart Phones by 2012 100 m The number of users accessing application stores by 2013.
  5. 5. Internet-enabled devices appear in a variety of forms The Rise of Internet-Enabled Devices Mobile Internet Devices PMP, eBook, Navigator, Mediaphones Dual-Mode Devices Add CDMA or GSM
  6. 6. No longer be segmented; people can access and create it wherever they are. <ul><ul><li>Entertainment will be more collaborative, democratic, emotional and customized. </li></ul></ul><ul><ul><li>Consumers will take pride in seeking out the local and home-grown services </li></ul></ul>Entertainment is consumed differently The Rise of Entertainment 2.0
  7. 7. The Evolution of the Application Store Landscape
  8. 8. Evolution of Application Store Industry
  9. 9. Application Store Providers Platform Vendors Device Manufacturers Mobile Storefronts Operators Android.Microsoft Apple.Nokia Ovi.RIM Sony.Nintendo.Xbox Getjar.Handango Vodafone.Orange.O2 Active T-Mobile.China Mobile. SK Telecom
  10. 10. Application Store Craze DESKTOP APPSTORES MOBILE APPSTORES OPERATOR APPSTORES Adobe Air Bodega
  11. 11. It’s Time The Operators Win!
  12. 12. Leverage Assets Winning Strategy For Operators Trusted financial relationship with subscribers
  13. 13. Operator Goals Top Goals for Operators <ul><li>40% Acquiring more subscribers </li></ul><ul><li>34% Increasing revenues </li></ul><ul><li>29% Increasing profitability was their top goal. </li></ul>Top Action Items for Operators
  14. 14. Skype, Google, Social Network Sites, P2P Video music Streaming Voice, Apps, SNS, Video, Music, Individual Developers, Software companies Tools, Games, SIP Phones,.. Record Labels, Studios, News Broadcasters… Music, Games, Film, TV, News, Podcasts… Service Providers Connectivity, Terminal Info, Core VAS, Customer data, Billing, Location info End users
  15. 15. Key Challenges in VAS Delivery
  16. 16. How to Offer Service Experience? Own the Experience not just be a gatekeeper - conjoined Services for different place, device and times Repackage Core Personal Communication Products that is not just temporary media services for users to fend off boredom Deepen intimacy of the customer relationship by offering packaged digital lifestyle products not individual applications Unify browsing experience of all OTT apps, free tools and home-grown apps and for all touch points Make Full Use of Customer Data as an Experience Enhancing tool and as a by-product Operator Appstores are needed not just for phones but all other internet-enabled devices (PCs ,laptops ,netbooks ,smartphones , ebooks, mediaphones, etc.)
  17. 17. Green Packet’s Value Proposition
  18. 18. #1. Localized and Customized AppStore Service Experience
  19. 19. Buy one Internet Service from an Operator and choose which device the service should be pushed to #2. One Operator, One Center, One Service… on Multiple Devices
  20. 20. Alerts from Mediaphone : A new picture was uploaded by Dad Set what information to push to what devices at which time <ul><ul><li>One Unified approach to personalize experience of all devices. </li></ul></ul><ul><ul><li>A service to arrange data, information from the internet the way users want it to be viewed </li></ul></ul><ul><ul><li>Centralized way of organizing information from a single source. </li></ul></ul>#3. Personalization Tools for End users Push the contents at my current active devices. Set which device should stop pushing information at certain times
  21. 21. <ul><li>Mobile Broadband Services </li></ul><ul><li>Residential Connected Home Services </li></ul><ul><li>Digital Media and Entertainment Services </li></ul><ul><li>Family Connected Services </li></ul>#4. Package Digital Services for the operators Smart Finder
  22. 22. <ul><li>Use Deep Packet Inspection and Dynamic Policy Management Services to … </li></ul><ul><li>Push Targeted Services for Subscriber based on their browsing history </li></ul><ul><li>Push Targeted Advertisement to end users. </li></ul><ul><li>Use data to repackage customized and specialized Digital Lifestyle packages to different subscribers </li></ul>#5. Offer Profiled Pushed Services
  23. 23. <ul><li>Unified experience </li></ul><ul><ul><li>Increase in ARPU and Loyalty </li></ul></ul><ul><li>Highly personalized, blended services </li></ul><ul><ul><li>Subscriber satisfaction and market differentiation </li></ul></ul><ul><li>Innovative business models (subscription + targeted advertising) </li></ul><ul><ul><li>Increase revenue and growth rate </li></ul></ul>Operators Win - Deliver New Value
  24. 24. Green Packet Overview
  25. 25. Green Packet - Overview
  26. 26. <ul><li>For more information, kindly visit: </li></ul><ul><ul><li>www.greenpacket.com </li></ul></ul><ul><li>Download Infinit Services Management Platform Brochure: </li></ul><ul><ul><li>http://www.greenpacket.com/downloads/solutions/inifinit/infinit_smp.pdf </li></ul></ul><ul><li>Download free Whitepaper on Application Stores: </li></ul><ul><li>How Operators Can Create a Winning Case : </li></ul><ul><ul><li>http://www.greenpacket.com/downloads/whitepaper/Whitepaper_Application_Stores_Winning_Strategy_Operators.pdf </li></ul></ul>Downloads
  27. 27. Thank You Kelvin Lee Senior General Manager marketing.gp@greenpacket.com www.greenpacket.com

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