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MadeWith
The Emerging Alternative
to Western Brands
What 9/11 told me was that there was no
way that globalisation was going to be
Americanisation in the future nor should
it...
Source: IMF
The economic growth we have seen in
non-Western countries over the last ten
years is enabling the emergence of a
new gener...
The West’s Idea of Geography
THE
WEST
Progress
Chaos
Future
East/
South/
Unknown
Globalization
Technology
Sustainability
F...
The USA as Hero’s Journey
A community in a harmonious
paradise is threatened by evil;
normal institutions fail to
contend with this threat; a
selfle...
Made By
Made By
Made By
Made By
Made By
The coming into being of the notion of "author"
constitutes the privileged moment of
individualisation in the history of i...
What if brands were created in a
region that distrusted ego, the icon,
authorship, personality?
Made By
With
The Interland
Turkey
Lebanon
Jordan
Egypt Dubai
Qatar
Indonesia
Malaysia
Iraq
Iran
THE
WEST
EUROPE
USA
THE
EAST
CHINA
INDI...
Made By
Ego
Identification
Object
Irony
Distinction
Positioning
Either/or
Break with the Past
Admiration
Made With
Self
Me...
Craft
With
Invent
With
Adapt
With
Remake
With
Fuse
With
Emerge
With
Citizens
With
Craft With
Networks of artisanal production
made relevant to modern markets
Invent With
Bringing humanity, story, play and
involvement to new technology
Adapt With
Importing, adapting & surpassing
best practice from the West
Fuse With
Synthesize ‘East’ and ‘West’ to
create transcendent, universal ideas
Remake With
Layers of heritage creating an
archeology of the future
Emerge With
The power of networks to create
awareness, movements, change
Citizens With
Finding a common ground and
purpose in divided societies
Craft
With
Invent
With
Adapt
With
Remake
With
Fuse
With
Emerge
With
Citizens
With
Made With (the Emerging Alternative to Western Brands) by John Grant
Made With (the Emerging Alternative to Western Brands) by John Grant
Made With (the Emerging Alternative to Western Brands) by John Grant
Made With (the Emerging Alternative to Western Brands) by John Grant
Made With (the Emerging Alternative to Western Brands) by John Grant
Made With (the Emerging Alternative to Western Brands) by John Grant
Made With (the Emerging Alternative to Western Brands) by John Grant
Made With (the Emerging Alternative to Western Brands) by John Grant
Made With (the Emerging Alternative to Western Brands) by John Grant
Made With (the Emerging Alternative to Western Brands) by John Grant
Made With (the Emerging Alternative to Western Brands) by John Grant
Made With (the Emerging Alternative to Western Brands) by John Grant
Made With (the Emerging Alternative to Western Brands) by John Grant
Made With (the Emerging Alternative to Western Brands) by John Grant
Made With (the Emerging Alternative to Western Brands) by John Grant
Made With (the Emerging Alternative to Western Brands) by John Grant
Made With (the Emerging Alternative to Western Brands) by John Grant
Made With (the Emerging Alternative to Western Brands) by John Grant
Made With (the Emerging Alternative to Western Brands) by John Grant
Made With (the Emerging Alternative to Western Brands) by John Grant
Made With (the Emerging Alternative to Western Brands) by John Grant
Made With (the Emerging Alternative to Western Brands) by John Grant
Made With (the Emerging Alternative to Western Brands) by John Grant
Made With (the Emerging Alternative to Western Brands) by John Grant
Made With (the Emerging Alternative to Western Brands) by John Grant
Made With (the Emerging Alternative to Western Brands) by John Grant
Made With (the Emerging Alternative to Western Brands) by John Grant
Made With (the Emerging Alternative to Western Brands) by John Grant
Made With (the Emerging Alternative to Western Brands) by John Grant
Made With (the Emerging Alternative to Western Brands) by John Grant
Made With (the Emerging Alternative to Western Brands) by John Grant
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Made With (the Emerging Alternative to Western Brands) by John Grant

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The powerpoint describing some of the key ideas in my new book, given as a presentation to the IPA in London.

Published in: Education, Spiritual, Travel

Made With (the Emerging Alternative to Western Brands) by John Grant

  1. 1. MadeWith The Emerging Alternative to Western Brands
  2. 2. What 9/11 told me was that there was no way that globalisation was going to be Americanisation in the future nor should it be. In order for globalisation to advance, it had to be accepted by more people; but not by imposing the dominant American social and philosophical beliefs and structures. Jim O’Neill, Goldman Sachs
  3. 3. Source: IMF
  4. 4. The economic growth we have seen in non-Western countries over the last ten years is enabling the emergence of a new generation of humanity, both modern and non-Western, whose stories I am sure will soon feature regularly in the literature we read. Orhan Panuk, Novelist
  5. 5. The West’s Idea of Geography THE WEST Progress Chaos Future East/ South/ Unknown Globalization Technology Sustainability Frontier
  6. 6. The USA as Hero’s Journey
  7. 7. A community in a harmonious paradise is threatened by evil; normal institutions fail to contend with this threat; a selfless superhero emerges to renounce temptations and carry out the redemptive task; aided by fate, his decisive victory restores the community to its paradisiacal condition; the superhero then recedes into obscurity. Lawrence and Jewett, 1977 The USA as Hero’s Journey
  8. 8. Made By
  9. 9. Made By
  10. 10. Made By
  11. 11. Made By
  12. 12. Made By
  13. 13. The coming into being of the notion of "author" constitutes the privileged moment of individualisation in the history of ideas, knowledge, literature, philosophy, and the sciences. Even today, when we reconstruct the history of a concept, literary genre, or school of philosophy, such categories seem relatively weak, secondary, and superimposed in comparison with the solid and fundamental unit of the author and the work. Michel Foucault
  14. 14. What if brands were created in a region that distrusted ego, the icon, authorship, personality? Made By With
  15. 15. The Interland Turkey Lebanon Jordan Egypt Dubai Qatar Indonesia Malaysia Iraq Iran THE WEST EUROPE USA THE EAST CHINA INDIA JAPAN KOREA Tunisia
  16. 16. Made By Ego Identification Object Irony Distinction Positioning Either/or Break with the Past Admiration Made With Self Meaning Subject Commitment Inclusiveness Holistic And Develop with the Past Love
  17. 17. Craft With Invent With Adapt With Remake With Fuse With Emerge With Citizens With
  18. 18. Craft With Networks of artisanal production made relevant to modern markets
  19. 19. Invent With Bringing humanity, story, play and involvement to new technology
  20. 20. Adapt With Importing, adapting & surpassing best practice from the West
  21. 21. Fuse With Synthesize ‘East’ and ‘West’ to create transcendent, universal ideas
  22. 22. Remake With Layers of heritage creating an archeology of the future
  23. 23. Emerge With The power of networks to create awareness, movements, change
  24. 24. Citizens With Finding a common ground and purpose in divided societies
  25. 25. Craft With Invent With Adapt With Remake With Fuse With Emerge With Citizens With

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