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Using Mobile to Increase
     Engagement at
Northern Arizona University
         Chris Greenough
       Application Systems
     Analysis/Programmer, Sr
    Chris.Greenough@nau.edu
            @GreenO
Overview
• Background

• Vision

• Approach

• Implementation - Integration

• Rollout

• Impact


                                 2
Background
  Flagstaff, AZ




                  3
Background
  Flagstaff, AZ




                  4
Background
                   Fall 2011 Enrollment


Undergraduate/
                  Full time     Part time   Total
  Graduate


Undergraduate     17,610          3,140     20,750



  Graduate         2,029          2,585     4,614



    Total         19,639          5,725     25,364


                                                     5
Background
                Fall 2011 Location


 Location     Full time     Part time   Total


 Flagstaff    16,275          1,486     17,761

Community
               1,923          1,747     3,670
Campuses

  Yuma          360           280        640


  Online       1,081          2,212     3,293


  Total       19,639          5,725     25,364


                                                 6
Vision


Everything Mobile
  Accessible!!


                    7
Vision
                  Large Applications
• uPortal

• PeopleSoft

• Blackboard Learn

• Expose Existing Data

• Internal apps


                                       8
Approach
• Fast rollout

• Bb Mobile Central as center point

• uMobile

• High point

• jQuery Mobile


                                      9
Implementation
• Phase 1

• Athletics, Maps, Videos, News,
  Images, Learn, Directory, Giving,
  Alumni, Transit, Dining, Admissions




                                        10
Implementation Phase 1
• Bb Delivered Modules-No changes and data
  already available

• Athletics - Presto Sports

• Video - You Tube

• News - RSS Feeds

• Images - Flickr

• Learn - Bb Learn

                                             11
Implementation Phase 1

• Bb Delivered Modules-Customizations Needed

• Maps

   • Base Map

   • GIS Information

   • Building Information - XML File


                                               12
Implementation Phase 1
• Custom Modules-Written or skinned mobile web
  sites

• Directory - Mobilized Existing Interface

• Giving - New jQuery Mobile Site

• Alumni - New jQuery Mobile Site

• Admissions - New jQuery Mobile Site


                                                 13
Implementation Phase 1

• 3rd Party Modules-Sites created by outside
venders

•Transit - TransLoc

•Dining - Sodexo

•Admissions - Royall



                                               14
Implementation Phase 2
• Phase 2

• Places

• Events

• Library

• PeopleSoft

• uPortal

                           15
Implementation Phase 2

• Bb Delivered Modules-No changes and data
  already available

• Events

• Library




                                             16
Implementation Phase 2

• Bb Delivered Modules-Customizations Needed

• Places

   • Existing GIS Data

   • Custom Web Services to deliver data




                                               17
Implementation Phase 2

• Custom Modules-Written or skinned mobile web
  sites

• uPortal

• 3rd Party Modules-Sites created by outside
  venders

• PeopleSoft - Highpoint


                                                 18
Rollout
• iTunes Store WARNING

• You must have signing authority to even see the
  iTunes contract you need to bind to

• Sprint demo devices

• Help Desk Training

• Advertising Campaign


                                                    19
Impact - iOS




               20
Impact - Android




                   21
Questions




            22
Questions
 Using Mobile to Increase
     Engagement at
Northern Arizona University
         Chris Greenough
       Application Systems
     Analysis/Programmer, Sr
    Chris.Greenough@nau.edu
            @GreenO



                               2

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Using Mobile to Increase Engagement at Northern Arizona University

  • 1. Using Mobile to Increase Engagement at Northern Arizona University Chris Greenough Application Systems Analysis/Programmer, Sr Chris.Greenough@nau.edu @GreenO
  • 2. Overview • Background • Vision • Approach • Implementation - Integration • Rollout • Impact 2
  • 5. Background Fall 2011 Enrollment Undergraduate/ Full time Part time Total Graduate Undergraduate 17,610 3,140 20,750 Graduate 2,029 2,585 4,614 Total 19,639 5,725 25,364 5
  • 6. Background Fall 2011 Location Location Full time Part time Total Flagstaff 16,275 1,486 17,761 Community 1,923 1,747 3,670 Campuses Yuma 360 280 640 Online 1,081 2,212 3,293 Total 19,639 5,725 25,364 6
  • 7. Vision Everything Mobile Accessible!! 7
  • 8. Vision Large Applications • uPortal • PeopleSoft • Blackboard Learn • Expose Existing Data • Internal apps 8
  • 9. Approach • Fast rollout • Bb Mobile Central as center point • uMobile • High point • jQuery Mobile 9
  • 10. Implementation • Phase 1 • Athletics, Maps, Videos, News, Images, Learn, Directory, Giving, Alumni, Transit, Dining, Admissions 10
  • 11. Implementation Phase 1 • Bb Delivered Modules-No changes and data already available • Athletics - Presto Sports • Video - You Tube • News - RSS Feeds • Images - Flickr • Learn - Bb Learn 11
  • 12. Implementation Phase 1 • Bb Delivered Modules-Customizations Needed • Maps • Base Map • GIS Information • Building Information - XML File 12
  • 13. Implementation Phase 1 • Custom Modules-Written or skinned mobile web sites • Directory - Mobilized Existing Interface • Giving - New jQuery Mobile Site • Alumni - New jQuery Mobile Site • Admissions - New jQuery Mobile Site 13
  • 14. Implementation Phase 1 • 3rd Party Modules-Sites created by outside venders •Transit - TransLoc •Dining - Sodexo •Admissions - Royall 14
  • 15. Implementation Phase 2 • Phase 2 • Places • Events • Library • PeopleSoft • uPortal 15
  • 16. Implementation Phase 2 • Bb Delivered Modules-No changes and data already available • Events • Library 16
  • 17. Implementation Phase 2 • Bb Delivered Modules-Customizations Needed • Places • Existing GIS Data • Custom Web Services to deliver data 17
  • 18. Implementation Phase 2 • Custom Modules-Written or skinned mobile web sites • uPortal • 3rd Party Modules-Sites created by outside venders • PeopleSoft - Highpoint 18
  • 19. Rollout • iTunes Store WARNING • You must have signing authority to even see the iTunes contract you need to bind to • Sprint demo devices • Help Desk Training • Advertising Campaign 19
  • 22. Questions 22
  • 23. Questions Using Mobile to Increase Engagement at Northern Arizona University Chris Greenough Application Systems Analysis/Programmer, Sr Chris.Greenough@nau.edu @GreenO 2

Editor's Notes

  1. In this session, Chris will share how northern Arizona university is using mobile to change the way it's community connects with the university. Learn about he university's vision for mobile, their approach, how their strategy fits in with their other technology and student service initiatives, and their rollout of blackboard mobile central. See how they're using the app to engage with their communities on and off campus, online and across mobile platforms, and the impact it's already had in just a few months.