User experience design for indiatimes shopping


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This was Greenlemon's presentation for Microsoft Web Design Challenge 2010.

Greenlemon was among the top 10 finalists among agencies from all over India.

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  • I hav ordrd for a product en indiatimes en they delivrd a wrong product to me. Now am begging behind them for the return procedure. Its been 2 months now and not even a positive response. Site given in indiatimes shopping was a fake one en deliver a wrong product and when v ask for cash back they say like processing. We were taking further enquiry about it and so on….After all my money….its lost and the product delivered still with me as fresh pack….a total waste… fed up wit it. And their customer care number i tried many times they wont pickup.
    this is the site of their product add : “″
    the picture shows a headset of skull master pro headset which is costly one and they deliver some other product of philips which is not even resembling the picture shown.
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User experience design for indiatimes shopping

  1. 1. User Experience Design for Indiatimes Shopping
  2. 2. Contents Objectives, approach 3 Design execution - Overall 4 - Home page 5 - Product main page 7 - Product details page 8 Content strategy 9
  3. 3. <ul><li>Objectives, approach </li></ul><ul><li>We want to increase sales, engage users . </li></ul><ul><li>What do we propose to do? </li></ul><ul><li>Clarity – Give relevant/pertinent information. Enable informed decisions. </li></ul><ul><li>Choice </li></ul><ul><li>Build trust </li></ul><ul><li>Prompt impulse buys – S uggest related products, bestsellers. </li></ul><ul><li>Interactivity – Get users to participate actively </li></ul>
  4. 4. <ul><li>Design execution </li></ul><ul><li>On all pages, </li></ul><ul><li>- Drop down menu on top to allow greater selectivity. </li></ul><ul><li>- Social media links to engage users even when they’re off the site. </li></ul><ul><li>Trust symbols in header, footer. </li></ul><ul><li>- Price, discounts, call to action against all products. </li></ul><ul><li>Recommended products to prompt impulse buys. </li></ul>
  5. 5. Homepage Prominent Silverlight banner to showcase featured products. Each featured category is an accordion . Users control what they see. This also allows homepage to be comprehensive without looking crowded.
  6. 6. <ul><li>Homepage </li></ul><ul><li>Popular searches tag cloud is a different, interesting way to display popular products/categories. </li></ul><ul><li>‘ Top brands ’ and ‘ Shop by brands ’ to attract brand conscious buyers. </li></ul><ul><li>‘ Express gifts ’ highlights flexibility of delivery options. Also builds trust. </li></ul><ul><li>Occasion driven products highlighted in ‘shop by festivals’, ‘IPL merchandise’. </li></ul>
  7. 7. <ul><li>Products main page </li></ul><ul><li>Brands, price, features are major product selection ( b) ‏ </li></ul><ul><li>criteria. These are emphasized on this page. (a) ‏ </li></ul><ul><li>(a) ‏ </li></ul><ul><li>Price slider, search by features & search by </li></ul><ul><li>styles allow users to specify exactly what they </li></ul><ul><li>want. (b) ‏ </li></ul><ul><li>(b) ‏ </li></ul><ul><li>Silverlight banner for featured products for </li></ul><ul><li>strong visual impact. </li></ul><ul><li>In sub-categories menu in left margin, displayed </li></ul><ul><li>products are classified by category. </li></ul>
  8. 8. Products detail page Tabs allow users to see only what they want to. Prominent image, zoom options, multiple views allow replication of touch-and-feel of offline shopping experience. Reviews build trust, encourage interaction. ‘ Recently viewed items ’ and ‘ customers who bought this also bought ’ encourage further buying.
  9. 9. Content strategy for various pages Home page Emphasis on range, variety, choice. Wide range of products showcased to position Indiatimes as a one-stop-shop for everything online. Mobiles category page Emphasis on comprehensiveness. Exhaustive list of categories, products and types. Product details page Emphasis on detail and quantity of information. Information given about product, buying process, reviews, related products etc. so the customer has clarity to take a buying decision.
  10. 10. Thank you