Greenlemon’s search marketing campaign for HLB Hamt Submission for Yahoo! Big Idea Chair Search Awards
The challenge <ul><li>Client is a B2B company who had lost a dominant position in a niche business.  </li></ul><ul><li>The...
<ul><li>What we did… </li></ul><ul><li>Segmentation </li></ul><ul><li>Ad testing </li></ul><ul><li>Landing page design and...
<ul><li>SEGMENTATION: </li></ul>
<ul><li>SEGMENTATION: </li></ul>
<ul><li>SEGMENTATION: </li></ul><ul><li>It wasn’t one single niche market. </li></ul><ul><li>We went after numerous sub-ni...
<ul><li>AD COPYWRITING & TESTING: </li></ul>
<ul><li>Complete </li></ul><ul><li>redesign of  </li></ul><ul><li>landing pages </li></ul>LANDING PAGES <-Before After->
<ul><li>A-B testing for landing pages  </li></ul>
<ul><li>Communication with client sales team </li></ul><ul><li>We communicated closely about campaign performance with the...
<ul><li>RESULTS </li></ul>
<ul><li>Summary: </li></ul><ul><li>Greenlemon got the most out of a focused lead generation campaign to increase leads by ...
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Search campaign for hlb hamt entry for yahoo big idea chair

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Greenlemon's entry for Yahoo! Big Idea Chair 2010.

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Search campaign for hlb hamt entry for yahoo big idea chair

  1. 1. Greenlemon’s search marketing campaign for HLB Hamt Submission for Yahoo! Big Idea Chair Search Awards
  2. 2. The challenge <ul><li>Client is a B2B company who had lost a dominant position in a niche business. </li></ul><ul><li>The campaign had to be laser-focused on lead generation. </li></ul>
  3. 3. <ul><li>What we did… </li></ul><ul><li>Segmentation </li></ul><ul><li>Ad testing </li></ul><ul><li>Landing page design and testing </li></ul><ul><li>Communication with client sales team </li></ul>
  4. 4. <ul><li>SEGMENTATION: </li></ul>
  5. 5. <ul><li>SEGMENTATION: </li></ul>
  6. 6. <ul><li>SEGMENTATION: </li></ul><ul><li>It wasn’t one single niche market. </li></ul><ul><li>We went after numerous sub-niches instead of one big market. </li></ul>
  7. 7. <ul><li>AD COPYWRITING & TESTING: </li></ul>
  8. 8. <ul><li>Complete </li></ul><ul><li>redesign of </li></ul><ul><li>landing pages </li></ul>LANDING PAGES <-Before After->
  9. 9. <ul><li>A-B testing for landing pages </li></ul>
  10. 10. <ul><li>Communication with client sales team </li></ul><ul><li>We communicated closely about campaign performance with the client sales team, to identify focus areas based on what leads were converting to sales. </li></ul><ul><li>(Based on these inputs, we began separate campaigns for visitors from UAE). </li></ul>
  11. 11. <ul><li>RESULTS </li></ul>
  12. 12. <ul><li>Summary: </li></ul><ul><li>Greenlemon got the most out of a focused lead generation campaign to increase leads by more than 400%. </li></ul>

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