Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Client Conversation Guide
Ido Green
Developer Advocate
OCT 2017
87% of B2C marketers in the US believe
chatbots and digital assistants will play a
significant role in marketing before 20...
Conversational
computing is
here to stay
Technology breakthroughs enable
a more natural conv. experience
Popular platforms...
Competition
will intensify,
often redefining
your product
category
Mobile-first
changed our
world in less
than 10 years
Promotion and
Distribution will
need to be
optimized for
assistive AI
Brands will be
assessed as
people
A conversational era
• FUNNY
• QUIRKY
• SERIOUS
8
Meet the Google Assistant
Ask it questions. Tell it to do things. It’s your own
personal Google, always ready to help.
Ready to
help across
100M+ devices
Location & Context awareness
Knowledge Graph
Identity
Payments
Structured Data Markup
Natural Language Understanding
Machi...
70% of
requests are
in natural
language
How much time is left
on my banana bread?
You’ve got 5 minutes
and 12 seconds to go
Voice Typing Tap Google Lens
Coming soon
Talk
Tap
Type
Helping you get things done
Enjoy music & movies
Listen to news
Control devices around your home
Communicate with others
A...
Structured
Data Markup
A growing
audience:
devices
JapaneseGerman
A growing
audience:
languages FR French CA French
Korean
UK English AU English CA English
US English
UI Options
enable new
use cases
Apps for
families
* US-only
Templates
get you up
and running
* Only in US-English
Apps have
transactional
capabilities
* US-only - Coming soon to the UK
Google-Facilitated
Payments
Seamless
Account Linkin...
App directory
enables discovery
App suggestions
increase discovery
Ok Google, talk
to __________.
Ok Google, connect
me with __________.
Ok Google, get
__________.
Shortcuts drive
re-engagement
Reach new users across
100M+ devices
Benefit from first-mover advantage
on a new uncrowded platform
Authentically connect ...
Some insights
from Google
Conversation is
not just about
information
retrieval
To be assistive
be everywhere
your users are
Assistance
is not just
about voice
Interactions will
move beyond
keywords
Weather
San Francisco
Today
What’s the
weather today?
How to get started
Find the
micro-moments
where you can
become
assistive
I want to buy...
I want to go...
I want to know...
I want to do...
I want to know...
I want to go...
I want to do...
I want to buy...
Develop a
persona
Optimize your
content for the
Google Assistant
Explore: developers.google.com/actions
NLP: dialogflow.com/google-assistant
Developer community: g.co/actionsdev
Our maili...
The Google Assistant - Macro View (October 2017)
The Google Assistant - Macro View (October 2017)
Upcoming SlideShare
Loading in …5
×

The Google Assistant - Macro View (October 2017)

2,035 views

Published on

The past few years, the buzz about conversational experiences and digital assistants has increased dramatically. According to a recently issued report by eMarketer, 87% of B2C marketers in the US believe that chatbots and digital assistants will play a significant role in marketing before 2021.

In these slides we will cover the Google Assistant and learn why you wish to build an action for it.

Published in: Technology
  • Be the first to comment

The Google Assistant - Macro View (October 2017)

  1. 1. Client Conversation Guide Ido Green Developer Advocate OCT 2017
  2. 2. 87% of B2C marketers in the US believe chatbots and digital assistants will play a significant role in marketing before 2021. —eMarketer
  3. 3. Conversational computing is here to stay Technology breakthroughs enable a more natural conv. experience Popular platforms have made engaging with assistants mainstream Empowered users required customized support
  4. 4. Competition will intensify, often redefining your product category
  5. 5. Mobile-first changed our world in less than 10 years
  6. 6. Promotion and Distribution will need to be optimized for assistive AI
  7. 7. Brands will be assessed as people A conversational era • FUNNY • QUIRKY • SERIOUS
  8. 8. 8 Meet the Google Assistant Ask it questions. Tell it to do things. It’s your own personal Google, always ready to help.
  9. 9. Ready to help across 100M+ devices
  10. 10. Location & Context awareness Knowledge Graph Identity Payments Structured Data Markup Natural Language Understanding Machine Learning Individual speech recognition Built on cutting edge Google tech
  11. 11. 70% of requests are in natural language How much time is left on my banana bread? You’ve got 5 minutes and 12 seconds to go
  12. 12. Voice Typing Tap Google Lens Coming soon
  13. 13. Talk Tap Type
  14. 14. Helping you get things done Enjoy music & movies Listen to news Control devices around your home Communicate with others And more use cases through Actions on Google Order goods & services
  15. 15. Structured Data Markup
  16. 16. A growing audience: devices
  17. 17. JapaneseGerman A growing audience: languages FR French CA French Korean UK English AU English CA English US English
  18. 18. UI Options enable new use cases
  19. 19. Apps for families * US-only
  20. 20. Templates get you up and running * Only in US-English
  21. 21. Apps have transactional capabilities * US-only - Coming soon to the UK Google-Facilitated Payments Seamless Account Linking Re-engagement & Order Updates
  22. 22. App directory enables discovery
  23. 23. App suggestions increase discovery
  24. 24. Ok Google, talk to __________. Ok Google, connect me with __________. Ok Google, get __________.
  25. 25. Shortcuts drive re-engagement
  26. 26. Reach new users across 100M+ devices Benefit from first-mover advantage on a new uncrowded platform Authentically connect through a conversation with new and existing users Develop technical know-how and help shape the platform The time is right to build apps for the Assistant
  27. 27. Some insights from Google
  28. 28. Conversation is not just about information retrieval
  29. 29. To be assistive be everywhere your users are
  30. 30. Assistance is not just about voice
  31. 31. Interactions will move beyond keywords Weather San Francisco Today What’s the weather today?
  32. 32. How to get started
  33. 33. Find the micro-moments where you can become assistive I want to buy... I want to go... I want to know... I want to do...
  34. 34. I want to know... I want to go... I want to do... I want to buy...
  35. 35. Develop a persona
  36. 36. Optimize your content for the Google Assistant
  37. 37. Explore: developers.google.com/actions NLP: dialogflow.com/google-assistant Developer community: g.co/actionsdev Our mailing list: assistant.google.com/developer Tools & partners : developers.google.com/actions/tools/ Useful Resources +GreenIdo @GreenIdo

×