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Abc Social Media Pres 611


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Here is a presentation I did for the Association of Bridal Consultants on June 14, 2011. It\'s a quick view of how to use Facebook, Twitter & LinkedIn to get connected in any industry.

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Abc Social Media Pres 611

  1. 1. Getting Social with<br /> Social Media<br />Connecting with industry members to grow your networking opportunities<br />
  2. 2. Who is Green Gorilla Marketing?<br />Tamara Bernadot<br /><ul><li> Over 25 years of Retail Experience
  3. 3. Over 12 years on Internet Marketing Experience
  4. 4. Strategic Team Member of 3 successful Start-ups
  5. 5. Brand Manager & Social Media Consultant</li></ul>Catherine Tryon<br /><ul><li>Over 20 years in the IT Industry
  6. 6. Over 15 years of Internet Marketing Experience
  7. 7. Entrepreneur, Trainer, Speaker & Coach
  8. 8. Social & Digital Media Consultant</li></li></ul><li>WhatWe Will DiscussTonight<br />How you can use social media to: <br /><ul><li>Get Connected
  9. 9. Build Your Business</li></li></ul><li>Social Media: A Whole New World<br />Now What?<br />
  10. 10. Are You Connected?<br />
  11. 11. Social Media Overview<br /><ul><li> 500+ Million Active members
  12. 12. 700+ Billion minutes are spent on facebook, every month
  13. 13. 20 Million apps installed daily (mobile is the next big thing)
  14. 14. Average user has 130 friends
  15. 15. Average user connected to 80 pages, groups and events
  16. 16. 200+ Million Users
  17. 17. 40 Billion Tweets
  18. 18. 140 Million Tweets per day
  19. 19. Nearly 1 in 5 Internet users age 25-34 use Twitter
  20. 20. 500,000 accounts added, daily
  21. 21. 100 Million+ Members
  22. 22. 1 Million new members every week
  23. 23. 17.8 Million belong to Groups
  24. 24. 1.2 Million comments and posts to groups each week
  25. 25. 1 Million companies have a page</li></li></ul><li>How Does It All Connect?<br />
  26. 26.<br />
  27. 27. Your Facebook Fan Page<br />Create a Fan Page and invite your current friends & clients to join-<br />This is a great way to Nurture your current clientele. Lowest hanging fruit!<br />Choose the category that best fits your business and Complete your Page Information<br />
  28. 28. Facebook Fan Page<br />Complete the INFO portion of the page:<br /><ul><li>Use words that clients would use to search for you on Google!
  29. 29. Be sure to include your phone #, website, email address
  30. 30. Google LOVES Facebook You love to be found</li></ul>Upload Photos:<br /><ul><li>A picture is worth a Thousand Words!
  31. 31. Showcase your talents
  32. 32. Where are you looking right now? </li></ul>Be active on your Page:<br /><ul><li>Be engaging & relevant
  33. 33. Respond promptly
  34. 34. Give credit where credit is due!</li></li></ul><li><br />
  35. 35. I just don’t get this Twitter Thingy.<br />
  36. 36. What is Twitter?<br />Think of it as a Text Message to your followers!<br />Many Tweets Answer the question:<br />What are you doing?/Did you Know?<br /><ul><li>Can include Links to articles, websites, pages, etc.
  37. 37. 140 Character Limit</li></li></ul><li>A 3 Step Approach<br />Create <br />Follow<br />Engage<br />
  38. 38. Create A Twitter Account<br />Choose Your Twitter Name (your Handle)<br /><ul><li>@ Your-Twitter-Name
  39. 39. Create a Profile with Link to your site</li></ul>Customize your Profile Background<br /><ul><li>Upload YOUR picture-not a logo but a real face
  40. 40. Click “Settings” & then“Design”
  41. 41. Choose from pre-loaded Options or Upload your Logo </li></li></ul><li>Follow & Be Followed<br /><ul><li>Use the “Who to Follow” button
  42. 42. You follow me, I’ll follow you mentality
  43. 43. Choose Like-minded Tweeters to Follow
  44. 44. Not a popularity contest</li></ul><br /> Search by Category<br /> Search by Location-Twellowhood<br /><ul><li>Ask your Facebook Fans to Follow you</li></li></ul><li>Say Something!<br />Now it’s time to Tweet<br />Keep messages Short & Sweet (140 characters)<br /><ul><li>Relevant and to the point</li></ul>Use Links is a great URL shortener<br />Don’t have much to say? Retweet other Tweets-It’s easy! Just hit the Retweet button!<br />Tweet Often—Easy to get lost in the crowd of Twitterers<br />
  45. 45.<br />
  46. 46. Getting Started<br />Try to get your profile 100% complete as soon as possible<br /><ul><li>Reduces the chance people view you as a casual user</li></ul>Upload a Professional Photo of yourself. This is your business image you want to portray<br /><ul><li> Don’t use logo or image
  47. 47. Different audience than Facebook</li></ul>Make your profile Public so you can be found!<br />
  48. 48. Using LinkedIn to get Connected<br /><ul><li>Search for and connect with people that you know
  49. 49. Check for former colleagues, classmates, and business friends using the people search feature
  50. 50. Send an Invite and **Make Sure That You Create A Personal Note and DO NOT use the standard LinkedIn message!!!!**</li></li></ul><li>LinkedIn<br />Navigating LinkedIn <br />Groups<br />Join or create groups within your professional and personal interests.<br />
  51. 51. LinkedIn Groups<br /><ul><li>Join Groups related to Associations you belong to
  52. 52. Join Groups related to your interests
  53. 53. Can’t find the Group you want? Create your own and invite Connections to join</li></li></ul><li>Shortcut Tools<br />Manage your Facebook, Twitter & LinkedIn accounts from one place:<br /><ul><li></li></ul>Also try:<br /><ul><li>
  54. 54.</li></li></ul><li>Thank you for your time this evening.<br />I will post this presentation on my LinkedIn Page You can download it from there.<br /> OR<br />Email me and I will be happy to send it to you!<br />Best of Luck to you in the Social Media World!<br />
  55. 55. I invite you to connect with me:<br />Tamara Bernadot<br /><br /> @GotGreenGorilla<br /><br /><br /><br />608-320-5256<br />