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What's the Big Deal About Organic Food?

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There is a lot of hype about organic food...but is it just a load of hot air? This is a guide for the urban folks who are still trying to make up their mind...

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What's the Big Deal About Organic Food?

  1. 1. What’s so great about Organic? Presented by Workshop Buffet and Green Essentials
  2. 2. Eating Organic Food makes you safe from cancer
  3. 3. Eating Organic Food makes you a Better Person
  4. 4. Eating Organic food is going to me cooler than everyone else
  5. 5. The Realistic benefits of Organic NO POISON TASTIER STAY FRESHER
  6. 6. Why in God’s name is it so EXPENSIVE! Because its “positioned” that way in the West
  7. 7. Is it really any more HEALTHY than what I’m eating? What are you really eating?
  8. 8. Why is it always UNAVAILABLE! Simple: Supply-Demand
  9. 9. It’s just another of these crazy New-Age FADS. Actually, it’s More like “age-old”
  10. 10. How do I know it isn’t FAKE Organic? No easy way to tell, outside a laboratory or credible certification.
  11. 11. The Real Story of Our Food (as it is today)
  12. 12. How is it grown? Chemicals in growing food Increasing productivity Combating pest and disease attacks E.g. Urea 19:19:19 Superphosphate… Nitrification of the waters we drink E.g. DDT Malathion Endosulphan… Endocrine disrupters Damage central nervous system
  13. 13. Story of Kerala - Kasargod Aerial spraying on Cashew Plantations of Endosulfan (a deadly and banned chemical) Found its way to the drinking water system Result: Birth deformities Diseases of the Central Nervous System
  14. 14. The classic methods of enquiry… What, Where, When, Why, How?
  15. 15. WHAT are we eating? Industrial Food WHERE does it come from? A thousand kilometers away WHEN was it harvested Probably at least 3 days ago if ‘fresh’ WHY is it done this way? It’s considered very scientific and efficient HOW was it grown? That’s a much longer story
  16. 16. What would we be saying if we accept this model as the best? Poisonous pesticides in my food can’t possibly harm me Fresh food isn’t that much better than less fresh food The costs of medicines are likely to be less than the costs of better food* I have many more important things to worry about*
  17. 17. FOOD, SHELTER, CLOTHING AIR, WATER OLD ORDER
  18. 18. TECHNOLOGY, EDUCATION, ENTERTAINMENT, TRANSPORT SHELTER, CLOTHING, FOOD. AIR, WATER THE NEW WORLD ORDER
  19. 19. The age of good, cheap food is over 1980 1990 2000 2010 2020
  20. 20. Food security under threat?
  21. 21. How about this alternative ideal… Make food a higher priority in our lives, only because it sustains us Keep poisons out of food growing to keep them out of us Focus on obtaining fresher food, which is tastier too Try and get access to ORGANIC without having to pay a huge premium
  22. 22. The Science behind the Modern Food System (as it is today)
  23. 23. THE FATHER Reductionist approach to Plant Nutrition JUSTUS VON LIEBIG “Father of the Fertiliser Industry”
  24. 24. THE MOTHER Industrial manufacturing capacity for potassium nitrates Explosive factories idle after the war
  25. 25. THE OUTCOME Explosives = Fertiliser Nerve agents = Pesticides Science replaces or improves upon nature
  26. 26. N P K Believable? Organic chemistry replaces organic biology
  27. 27. Carbohydrate + Protien + Low Fats = The Healthy Body YES? In which case… Calcium + Vitamin (A + C+ D + E)
  28. 28. IF NO, Then there is a lot more to healthy food which nature understands better So perhaps the best approach is to work with and copy nature
  29. 29. INVENT CHEAPER OR MORE EFFICIENT METHOD PRODUCTISE YOUR GOODS FOR MARKETS DISCREDIT ALTERNATIVES AND COMPETITORS CREATE THE PERCEPTION OF INDISPENSIBILITY ELIMINATE POSSIBILITY OF LIABILITIES CREATE A LONG TERM MONOPOLY FOR ESSENTIALS Common strategies for market success
  30. 30. But how can I achieve a healthier alternative? In Bombay
  31. 31. How can you prove its better or healthier? How can I get organic food cheap? How can I be certain its really organic? Where can I buy it conveniently? Its too difficult to find and too expensive. Its impractical.
  32. 32. Rs. 1,000 p.m becomes Rs. 1,500 p.m. Rs. 2,000 p.m becomes Rs. 3,000 p.m. Rs. 5,000 p.m becomes Rs. 7,500 p.m. 50% MORE
  33. 33. Grow it yourself Find someone you trust to grow it for you Collaborate and contract someone you trust to grow it Get it grown where you can monitor it Make your space accessible to farmers to sell it to you
  34. 34. Start thinking even Beyond Organic
  35. 35. Organic Vegetables Grown around Panjim, Goa

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