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Environmentalism 2.0

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Karl Burkart writer for MNN.com gave this lecture at ECREA, the European conference on media & communications research. It explores the possibility that the internet may (somewhat ironically) have the solution for our greatest environmental challenge -- disconnection from both our positive and negative impacts on nature

Published in: Technology, Education

Environmentalism 2.0

  1. 0 Can the new internet save the planet? ENVIRONMENTALISM 2.0 “It’s amazing what one seed can grow.” Proposal: Launch ‘08
  2. 3 questions must be asked first… 1 Can we use the internet to catalyze massive 1 social change? What is the fundamental environmental 2 challenge that faces us today? How can the new internet be leveraged to 3 overcome this challenge?
  3. 1st question… 2 How can the new internet be leveraged to Can we use thechallenge? catalyze massive overcome this internet to 1 social change?
  4. 1st question… Obama impressions: 3 How can the new internet be leveraged to overcome this challenge? The Obama campaign leveraged hundreds of 1 internet tools to create a new base.
  5. 1st answer… 4 YES WE CAN. • inform • inspire • activate • propagate How can the new internet be leveraged to overcome this challenge? Obama was the first president elected by the 1 Internet.
  6. 2nd question… 5 CO2? Co2? Oil? Deforestation? Water? How can the new internet be leveraged to overcome this challenge? What is the greatest environmental 2 challenge facing us today?
  7. 2nd question… 6 2 the banana, or rather …
  8. 2nd question… 7 2 the primate who first threw the banana…
  9. 2nd question… 8 2 whose brain subsequently evolved…
  10. 2nd question… 9 2 without the ability to comprehend ”waste.”
  11. 2nd question… 10 Dr. Henrik Karl-Robert calls this the… PERCEPTUAL GAP
  12. 2nd answer… 11 So we need a new brain.
  13. The internet is the new brain. 12 Kevin Kelly : • 5% global energy • 100 billion clicks • 55 trillion links • 1 quad transistors • equivalent storage This brain is doubling in power every two years.
  14. 3rd question… 13 How will the new internet overcome the perceptual gap? Radically new methods of creating and 3 distributing content …
  15. 3rd question… 14 rich media: photo video visualizations: 2d 3d interactivity: 1-way 2-way (MMP) 3 and the redefinition of content itself.
  16. 3rd question… 15 media media media push media blogosphere crowdsourcing 3 2000 2008 2012
  17. 3rd question… 16 TV vs. Internet Social Media 3 Growth Patterns : 2008
  18. 3rd question… 17 Survey of 200+ environmental websites & applications to reveal 4 critical functions: INFORMATION redefinition of content …and the INSPIRATION ACTIVATION itself. PROPAGATION
  19. The solution part 1 18 INFORMATION • rich media • visualizations • interactivity Embeddable content widgets : news feeds
  20. The solution part 1 19 INFORMATION • rich media • visualizations • interactivity Embeddable content widgets : tips
  21. The solution part 1 20 INFORMATION • rich media • visualizations • interactivity Rich media galleries : ARC’s “virtual zoo”
  22. The solution part 1 21 INFORMATION • rich media • visualizations • interactivity Integrated video lets you play on arrival.
  23. The solution part 1 22 INFORMATION • rich media • visualizations • interactivity 2d data maps visualize impacts.
  24. The solution part 1 23 INFORMATION • rich media • visualizations • interactivity Interactive data maps visualize group progress: Yahoo Green
  25. The solution part 1 24 INFORMATION • rich media • visualizations • interactivity 3d data maps enable a new understanding the state of the planet : Google Earth
  26. The solution part 1 25 INFORMATION • rich media • visualizations • interactivity Impact calculators : LOL, WWF, CarbonFund
  27. The solution part 1 26 INFORMATION • rich media • visualizations • interactivity Friendly feedback calculator : the EVO Tree
  28. The solution part 1 27 INFORMATION • rich media • visualizations • interactivity Interactive learning : National Geographic
  29. The solution part 2 28 INSPIRATION • real • funny • cool UGM TV: Current, Greentube & RiverWired
  30. The solution part 2 29 INSPIRATION • real • funny • cool Live casting from the African bush : Eco TV
  31. The solution part 2 30 INSPIRATION • real • funny • cool Real-life Success Stories : Trees for the Future
  32. The solution part 2 31 INSPIRATION • real • funny • cool Campaign for Arbor Day : Treeless Squirrel
  33. The solution part 2 32 INSPIRATION • real • funny • cool A friendly, quirky guide : Green Thing
  34. The solution part 2 33 INSPIRATION • real • funny • cool Timberland puts you in the forest.
  35. The solution part 2 34 INSPIRATION • real • funny • cool BMW celebrates innovation and the wind.
  36. The solution part 2 35 INSPIRATION • real • funny • cool Solving for “cool” -- G Living
  37. The solution part 3 36 ACTIVATION • pledge • act • give • join • play Earn “greenage” points : Creative Citizen
  38. The solution part 3 37 ACTIVATION • pledge • act • give • join • play Put your pledges on video : The Big Ask
  39. The solution part 3 38 ACTIVATION • pledge • act • give • join • play Hyper-local utilities : recycling
  40. The solution part 3 39 ACTIVATION • pledge • act • give • join • play Hyper-local utilities : shopping
  41. The solution part 3 40 ACTIVATION • pledge • act • give • join • play Hyper-local utilities : junk mail
  42. The solution part 3 41 ACTIVATION • pledge • act • give • join • play Hyper-local utilities : commuting
  43. The solution part 3 42 ACTIVATION • pledge • act • give • join • play Kiva turns charity into media experience.
  44. The solution part 3 43 ACTIVATION • pledge • act • give • join • play CI’s call-to-action is visualized thru sights and sounds of your personal forest.
  45. The solution part 3 44 ACTIVATION • pledge • act • give • join • play Integrated social network membership
  46. The solution part 3 45 ACTIVATION • pledge • act • give • join • play Aggregator for nonprofit membership : Tactics of Hope
  47. The solution part 3 46 ACTIVATION • pledge • act • give • join • play Competition-based CO2 reduction
  48. The solution part 3 47 ACTIVATION • pledge • act • give • join • play Lottery-based CO2 reduction
  49. The solution part 4 48 PROPOGATION • email blast • bookmarklet • social network • widget & app • virtual gifts • virtual $$ 1-step email send & bookmark posting
  50. The solution part 4 49 PROPOGATION • email blast • bookmarklet • social network • widget & app • virtual gifts • virtual $$ 1-step social network posting and…
  51. The solution part 4 50 PROPOGATION • email blast • bookmarklet • social network • widget & app • virtual gifts • virtual $$ 1-step widget embed: 400,000+ views
  52. The solution part 4 51 PROPOGATION • email blast • bookmarklet • social network • widget & app • virtual gifts • virtual $$ An estimated $35 million was raised through virtual gifting on Facebook.
  53. The solution part 4 52 PROPOGATION • email blast • bookmarklet • social network • widget & app • virtual gifts • virtual $$ Virtual currencies will create micro- economies, building online identity.
  54. Bio 53 Holding a Master's degree in Architecture, KARL BURKART brings together an expertise in creating quot;online spacequot; with a passion for technology, pop culture and the environment. He was a leader in the green building movement, creating the Greenmatrix – an award- winning web tool used by architects and clients such as Kaiser Permanente to develop their sustainable design initiatives. Recently, he developed the content for EVO.com, a vertically integrated green lifestyle site featuring the quot;EVO Treequot; - a gamelike app that tracks a user's quot;greennessquot; based on a series of questions and user behaviors. He is active in the Facebook development community, and created the newsworthy Voozoo application for Paramount Studios. Karl’s goal is to leverage new social media tools to empower and enrich people’s lives by giving them access to great, interactive content with a special focus on environmental and cause issues. Karl has his own blog Greendig.net and is a technology blogger at MNN.

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