André Stefanos Efstathiou International Business Consultant ● Brazilian Citizenship ● Greek Citizenship ● South African Citizenship ● Egyptian Descendance ● Greek Descendance ● American Scholarship ● Brazilian University André Sefanos Efstathiou was born in Brazil, on the 18th November 1952. He descends from a Greek mother and an Egyptian father. Beside the Brazilian and Greek passaport, he also has a permanent South African visa that he earned as a reward of his cooperation to that Nation. He is graduated in Public Relations from the Methodist University of São Paulo and has studied English in the United States, Vermont city. His belonging to several countries, several citizenships, several cultures and traditions gives him a high sense of relativism where the slightest trace of absolutism has no chance. As a good listener and profound observer, he takes into consideration the opinions of the group and is publically capable of changing his own ideas for replacing them by somebody’s else better opinions. In spite of his clear and organized thoughts, he finds it wiser to listen to the team and make them perform a “brain storm” for a reassuring final decision. In his forty years of professional life he has learned all those routines and armaments that baptize millions of Executives, Chiefs, Managers and Superintendents. But he soon realized that all the arsenal of knowledge, expertise and strategies are mere tools for an irreproachable conduction of an organization but not enough for attaining the trophy of Victory. Because Victory is an innate stigma of a human being. When you come to life, either you will shine like a star, or you will assist like a planet, or you will serve like an asteroid. Concomitance with the sky is irreversible. We micronize here the same organization of the celestial constellations. As a matter of fact, how many international games fail to win if the soccers are chosen only by capacity and some players with stigma are not included for attracting the Trophy. Competent people have the gene of Efficiency while winning people have the gene of Victory. Through the years André has definitely realized that he bears the stigma of Victory. The events that he has always attracted have been the exact coincidences for composing the mosaic of the final victory. But it took a hard time to learn how to administrate this talent. It already happened that he had to stop a negotiation because his successful action was too strong for the smallness revealed by the client at the last moment. This is why André doubles and even triples his accuracy on analysing the projects that he receives from companies and entrepreneurs. He reads over and over, in the attempt of identifying traces of inability and limitations on the part of the client. See apart the Consultancy Activities ANDRE EFSTATHIOU TREINAMENTO EMPRESARIAL LTDA-ME Executive Drector Mobile:+55-11-83562852 www.linkedin.com/in/andreefstathiou São Paulo State-Brazil
A top Macro-Economic Experience In the beginning of the decade of 1980, André Efstathiou had the happiness of meeting a lady of British descendance who was delegated to be the Vice‐Consul of South Africa in São Paulo (Brazil). An immediateaffinity joined their lives for a long period of 10 years, partially spent in Brazil and partially in South Africa. André became the screen of her projections which were full of concern about African poorness, unemployment and epidemic deseases that could only be solved with the help of other countries. Brazil was the nation that could do a lot by setting up industries and business activities in Africa to help eradicating unemployment and poorness. He was initiating a new era of macro‐economic vision and helped the diplomat lady to stir up enthusiasm and interest to the Brazilian entrepreneurs of all the fields of action: mining, chemistry, food industrialization, energy, agriculture, textile industry, tourism, art and culture, among others. An Interference The Nonsense of not creating a greater Consumers Society by converting the Poors At Macro-Economic Level into “Buyers”.His Stigma came again into action when all of a sudden, in The University of South Africa, André was invited by his fiancée ( former Vice‐Consul of São Paulo ) to make a Genesisshort speech about Brazil and its important Economy. The Ofaudience was composed by several Representatives of Economicother African nations. With his easy loquacity and disembarassment, André Growth:went to the stage and exhorted Africa to a friendly relationship between the two hemispheres. He had clearly in mind that employments and dignified salaries Demandwere the core of Economic growth. What makes the IndustriesIndustrial Park grow is the Demand. The higher the Demand, the higher the number of industries. Now, Employmentwho creates the Demand are the “buyers”. And who “Buyers”create “buyers” are employments with civilized salaries. RevenuesAt the same time, who guarantees civilized salaries is the Government by promulgating Laws that MoreIndustriesforbid sub‐employments and sub‐wages (as it occurred in Brazil by establishing the minimum low salary permitted to the companies). Africa has 400 million people in the await of an employment and they may create one of the biggest Centers of Demand of the planet. Once more, André was planting the seeds of a crop that he himself had the luck of harvesting later on, when a South African company appointed him for representing them in Brazil. This Representation was the first trade link ever established between Brazil and Africa.
The Bilateral Strategic Sense: “Consultant-Client”In 1990, André Efstathiou took over the Representation and Consultancy of the first South African company in Brazil: JCB Family Trust. The goal was to introduce in Brazil a new technology which consisted in using sugar‐cane bagasse, South African scientist John Blore, the Mayor of Ribeião Preto city, treated with a very special biochemical process, as Scientist of IPEN (University of São Paulo) listening to André, at left. strong and cheap raw‐material for houses construction, pipes for hydraulic systems, doors, railway sleepers, columns and accessories. The Governor put immediately André in touch with the biggest mining company of Brazil (and second in the world): “Companhia Vale do Rio Doce”. The Directors welcame the technology and decided that South Africa could perfectly participate in their Brazilian Bid for the provision of 200.000 sleepers per month, in order to build 9.000 Km of railway in Brazil. Inebriated by so much success, the South African scientist and owner of the company represented by André, found Brazil was the right place for producing such raw‐ it better to appoint a top Executive of his African team andmaterial because of the millions of tonnes of cane dismissed Andre’s assistance which he certainly consideredbagasse left after each annual crop. already dispensable. André put his strategy to work and the first steps were to contact the President of the Public His lack of strategy resulted into a great Fiasco. Nothing University of São PauLo and the Director of IPT, an happened from then on. No sleepers, no Bid, no Vale do Institution responsible for technologies approvals. Rio Doce. And André no more heard of him. He gathered their approval and earned their support for submitting the extaordinary invention As Consultant, he saw all his strategic steps destroyed to the Governor of São Paulo and the Mayor of because his African client revealed a dramatic lack of Riberirão Preto city. sense of strategy. This event arose a new Rule in his Consultancy Activity: Strategy must be a bilateral talentof both the Consultant and his Client. André at Left, at the Governor Palace in São Paulo. Near him, the South African scientist and the Governor Mario Covas (third person, in the middle). André Efstathiou Leading a meeting with authorities and a technical team of the Prefecture at Ribeirão Preto.
Conultancy for Technical Projects . In 2009, André assumed the Investment Consultancy of a Brazilian company dealing with a very important item of the planet: Alternative Bio‐fuels”. A matter that is mobilizing all the Nations concerned with pollution and the tremendous consequences of the Greenhouse detailed Business Plan just in the beginning of the Effect. negotiations. It is a fact that new innovating technologic rojects are to be dealt with much precaution, in order to avoid too many details The client (Swiss Group of Companies)needed an and information that may reveal the mechanisms of investor to conclude the construction of a Potentializer of Biomass Energy. A device running with the invention. A simple list of tools and material to be electromagnetic radiations and capable to drop down purchased can indirectly reveal how must be built the device. In fact, If you give a list of ingredients to a the inner moisture of vegetable and organic material, in cook, she will rapidly guess how to make the cake. a few minutes, with consequent raise of its energetic power for bio‐fuel use. Therefore, also the budgetary information had to be carefully avoidd in the beginning. This is a typical problerm of new inventions. On analysing projects relating to new invention, André gives special iportance to the saleability of the article: is it really necessary in the market ? Is it unique in the market? Does it raise the general costs of production? Does it afford great compensations? All these aspects must be very well explained because the investor must be reassured as to the risks that he runs. Only after an accurate study of the market, André Together with the elaborator of the Project, he chooses the most adequate investors for that project. analysed the points that had to be retouched before Then he uses the arguments that reassures the investor being sent to his potential investors. As the subject was and arises his enthusiasm. very technical, he pointed out the points that could not remain too hermetic but should be converted The Potentializer project has already been sent to into an everyday language, in order to be several investors and the repercussion has been quite understood by financial investors. He helped to positive. The business is on th e verge of being change some explanations and also suggested to avoid concluded.
International Business Consultancy Laboratory, afte being applied by any common professional trained for a very simple collecting Of André Efstathiou brings South procedure. African Delegation to São Paulo. André got immediately in touch with the Ministerial South African institutions and raised their interest for diffusing the method throughout Africa, where the rate In Novenbere 2010 André Efstathiou assumed the of deaths caused by the virus HIV is the highest in the International Business Consultancy at BIO‐Oxford, a world. Brazilian company established since 1999 and duly In May 2011, a South African Delegation of the Medical Authorized by the Brazilian Ministerial entity, called Area came to Brazil and signed a Preliminary Contract ANVISA, to commercialize the kits of blood collection with BIO‐OXFORD, taking with them all the necessary on Filter Paper S&S903, with a view to detect in documents for obtaining the homologation of the time infectious diseases like : AIDS,SYPHILIS and method in their country. They are now in the imminence HEPATITIS B and C. of giving a positive retur, in order to start the distribution of the Q‐Preven kits of blood collection to all the regions of South Africa. the method is extremely cheap and the tests of The South African Delegation in São Paulo. André “dried blood” may be sent by post office to the Efstathiou in the middle and the Director of Bio‐Oxford behind the group (second at left). What makes a good Consultant: Talent for Human Relationships Talent for Study and Researches Much, but much Culture ! André Stefanos Efstathiou