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<ul><li>Why  we do it </li></ul><ul><li>Increase profile </li></ul><ul><li>Personify </li></ul><ul><li>Have conversations ...
<ul><li>How  we do it </li></ul><ul><li>Keep on top of trends and study best practices  ( Mashable, Ec.Dev. organizations ...
<ul><li>How to measure SoMe </li></ul><ul><li>Define your goals – aligned with organization </li></ul><ul><li>Set up a Goo...
What measurement can look like
The Social Media Strategy Ryan Deschamps
The Checklist CHANNELS CHOICES CHALLENGE CHOPS CHAMPIONS THE  SOCIAL MEDIA STRATEGY
Case Study <ul><li>2006  CHAMPIONS </li></ul><ul><ul><li>Staff Guidelines  </li></ul></ul><ul><ul><li>Learning 2.0  </li><...
Case Study Con’t <ul><li>2008 –  CHANNELS   </li></ul><ul><li>2009 –  CHOPS </li></ul><ul><ul><li>Developing our skills  <...
Case Study <ul><li>2010  CHALLENGE </li></ul><ul><ul><li>What is the vision? </li></ul></ul><ul><ul><li>What kicks ass? Wh...
Look Out For… CHUMPS CHAOS CHORES CHAFF CHEERLEADERS THE  SOCIAL MEDIA BOMB
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The Social Media Strategy

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A presentation by Maria McGowan of the Greater Halifax Partnerships and Ryan Deschamps for Podcamp Halifax 2010.

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The Social Media Strategy

  1. 1. <ul><li>Why we do it </li></ul><ul><li>Increase profile </li></ul><ul><li>Personify </li></ul><ul><li>Have conversations </li></ul><ul><li>Listen </li></ul><ul><li>Increase web stats </li></ul>
  2. 2. <ul><li>How we do it </li></ul><ul><li>Keep on top of trends and study best practices ( Mashable, Ec.Dev. organizations in North America, etc) </li></ul><ul><li>Internal buy-in (SoMe Evangelist, Lunch & Learns) </li></ul><ul><li>Internal training “it’s not a Twit, it’s a Tweet” </li></ul><ul><li>Social Media Calendar </li></ul>
  3. 3. <ul><li>How to measure SoMe </li></ul><ul><li>Define your goals – aligned with organization </li></ul><ul><li>Set up a Google Analytics account </li></ul><ul><li>Make your links trackable </li></ul><ul><li>Report how often? Weekly or monthly? </li></ul><ul><li>Avoid over-reporting </li></ul>
  4. 4. What measurement can look like
  5. 5. The Social Media Strategy Ryan Deschamps
  6. 6. The Checklist CHANNELS CHOICES CHALLENGE CHOPS CHAMPIONS THE SOCIAL MEDIA STRATEGY
  7. 7. Case Study <ul><li>2006 CHAMPIONS </li></ul><ul><ul><li>Staff Guidelines </li></ul></ul><ul><ul><li>Learning 2.0 </li></ul></ul><ul><li>2007 CHOICES </li></ul><ul><ul><li>Preparation, using Web 2.0 tools internally (wikis, Google Docs etc.) </li></ul></ul><ul><ul><li>The Reader, </li></ul></ul><ul><ul><li>Video Equipment </li></ul></ul><ul><ul><li>“ Letting Go” </li></ul></ul>
  8. 8. Case Study Con’t <ul><li>2008 – CHANNELS </li></ul><ul><li>2009 – CHOPS </li></ul><ul><ul><li>Developing our skills </li></ul></ul><ul><ul><li>On. The. Job. </li></ul></ul><ul><ul><li>“ Fail fast, fail cheap, learn from it.” </li></ul></ul>
  9. 9. Case Study <ul><li>2010 CHALLENGE </li></ul><ul><ul><li>What is the vision? </li></ul></ul><ul><ul><li>What kicks ass? What doesn’t? </li></ul></ul><ul><ul><li>Who needs us? Who do we need? </li></ul></ul>
  10. 10. Look Out For… CHUMPS CHAOS CHORES CHAFF CHEERLEADERS THE SOCIAL MEDIA BOMB

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