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The extra bit about mobile for the BSeen digital marketing course all in half a day

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The extra bit about mobile for the BSeen digital marketing course all in half a day

(WITH EVEN MORE EXTRA ANALYTICS IN THERE TOO)

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The extra bit about mobile for the BSeen digital marketing course all in half a day

  1. 1. The sponsors for the… Half Day. Copyright www.greatmarketingworks.co.uk 2014 © Huge thanks to:
  2. 2. #BseenDigital
  3. 3. Mobile… we are addicted.
  4. 4. For our clients.
  5. 5. Is it any different?
  6. 6. Costs are low for PPC at the moment
  7. 7. But conversion rates are good. #BseenDigital
  8. 8. It’s more than 20% today…
  9. 9. Mobile is growing and growing
  10. 10. Certain makes lead the way…
  11. 11. What people want from an M-site.
  12. 12. What people want from an M-site.
  13. 13. What about apps…? • Mobile apps, once a novelty for early smartphone adopters, have become the main way that U.S. consumers spend their time on mobile devices. • According to the latest stats from Flurry, mobile apps currently command 86 percent of the average U.S. consumer's time spent on their mobile device, or 2 hours and 19 minutes per day out of a total of 2 hours and 42 minutes per day. • The mobile web dropped to 14 percent of the average U.S. consumer's time spent on their mobile device--a mere 22 minutes per day. • In 2013, mobile apps took up 80 percent of the U.S. consumer's device time and mobile web was able to muster 20 percent. • Apps are a workshop in themselves.
  14. 14. Remember with mobile. • You don’t have to go straight to an app. • Unless an app is your business. • And even then you don’t have to. • i.e. maybe a mobile site first. • Maybe a book marked HTML5 site. • Then a phonegap / appscend made app. • Then native at the end …. But this costs. • The point is ALWAYS….
  15. 15. So there you go • There are many ways of digital marketing. • Many so people find your website – or now a days your online digital presence. • They are: • SEO – being found by search engines. • PPC – paying to be found. • Social – being nice to be found. • But how do you know what works? #BseenDigital
  16. 16. Analytics analysis can feel a bit like.
  17. 17. Please remember: It’s nothing personal.
  18. 18. Without true measurements Bad things can happen!
  19. 19. Monitor your touch points Copyright GMW 2011 © for more ideas go www.yourmarketingtrainer.co.uk
  20. 20. Become the expert detectives
  21. 21. What you do next. #BseenDigital
  22. 22. What does this teach this client?
  23. 23. What does this teach us?
  24. 24. What does this teach us?
  25. 25. What does this teach us?
  26. 26. What does this teach us?
  27. 27. What does this teach YOU?
  28. 28. What does this teach YOU?
  29. 29. What does this teach YOU?
  30. 30. What does this teach ME?
  31. 31. BUT… We cannot learn much without: GOALS
  32. 32. Without true measurements Bad things can happen!
  33. 33. You don’t have Goals set up But other people do.
  34. 34. 35 What about for you? What are your start ups goals? Each of you write down 10 things that could be goals. (Ok maybe 5) Copyright GMW 2011 © for more ideas go www.yourmarketingtrainer.co.uk
  35. 35. Here’s a basic Goal sign up flow.
  36. 36. A simple two step process.
  37. 37. But you HAVE to set it up.
  38. 38. OK TOO MUCH CODE!!!
  39. 39. So What we have been through. 40
  40. 40. We made it  #BseenDigital
  41. 41. How was it for you?
  42. 42. I hope… #BseenDigital
  43. 43. #BseenDigital
  44. 44. Copyright www.greatmarketingworks.co.uk 2014 ©

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