The big power of small favours

                              Rob Duncan




Copyright Rob Duncan 2008-9                1
Your Speaker
Rob Duncan
Director, BCIT Applied
Research Liaison Office
Author of:
Haul Away! Teambuilding
Lessons from a V...
Our Agenda
 So what is all this social networking stuff?
 Is it really useful for business or is it waste of time?
 Wha...
What is LinkedIn?
 An online social network for professionals
    Profiles
    Connections
    Introductions
    Q&A
...
How I use LinkedIn
 Promote BCIT & ARLO
 Publicize my books
 Obtain speaking engagements
 Offered guest lectureship
 ...
Getting onto LinkedIn
 Go to www.linkedin.com
    Sign up (free)
    Set up profile
         Name, title
     
       ...
Be a good LinkedIn citizen
 Full profile with photo
 Build your network – add connections
 Ask & answer questions
 Giv...
The Power of Profile
Put everything in there!

Your photo makes you real

High school, past jobs,
interests all matter: th...
The Power of Connections
Crucial decision: stay small
or go big?

Small networks can keep it
intimate & local, but…

Big n...
The Power of Q&A
Ask strategic questions
Answer questions
frequently and generously;
think of yourself last
Put a Weblink ...
The Power of Recommending
Recognize someone you
respect
Don’t be shy: request
recommendations
Put all past employers in
yo...
The Power of Status
Let your world know
what you are up to

Be strategic (“Rob is
looking for entrepreneurs
to assist”)

U...
The Power of Groups
Search for & join relevant
Groups
Be strategic: should I join
“Starving Inventors” or “New
Product Tyc...
The Power of Discussions
Each LinkedIn Group has a
discussion feature

Good way to advertise new
books

Ask strategic ques...
The Power of Introductions
Connect 2 people who can
help each other

Ask for introductions from
your connections

Be gener...
Getting the Most out of LinkedIn
 Put everything in your profile
 Increase your network size
 Join LinkedIn Groups
 As...
The Power of Small Favours
 Help 50 people with:
   Answers
   Recommendations
   Expert suggestions
   Leads
   Int...
Thank You!
Any questions?



Contact me at:
greatcapes@gmail.com



Connect with me on LinkedIn!




                    C...
Upcoming SlideShare
Loading in …5
×

The Big Power of Small Favors: Using Linked In For Relationship Building

658 views

Published on

Join social media expert Rob Duncan for this crash course on LinkedIn and how it can be used to build businesses of all sizes. Learn about how the biggest benefits come through helping others first through small favors.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
658
On SlideShare
0
From Embeds
0
Number of Embeds
28
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

The Big Power of Small Favors: Using Linked In For Relationship Building

  1. 1. The big power of small favours Rob Duncan Copyright Rob Duncan 2008-9 1
  2. 2. Your Speaker Rob Duncan Director, BCIT Applied Research Liaison Office Author of: Haul Away! Teambuilding Lessons from a Voyage around Cape Horn (2005) Competitive Intelligence: Fast, Cheap & Ethical (2008) Copyright Rob Duncan 2008 2
  3. 3. Our Agenda  So what is all this social networking stuff?  Is it really useful for business or is it waste of time?  What is LinkedIn?  How can I use it to build my business?  Okay, I’m on there – now what?  Where are the hidden treasures on LinkedIn?  How can I make the most of my LinkedIn network? Copyright Rob Duncan 2008-9 3
  4. 4. What is LinkedIn?  An online social network for professionals  Profiles  Connections  Introductions  Q&A  Status  Recommendations  Groups  30+ million people and growing fast Copyright Rob Duncan 2008-9 4
  5. 5. How I use LinkedIn  Promote BCIT & ARLO  Publicize my books  Obtain speaking engagements  Offered guest lectureship  Helpful answers to tough problems  New friends worldwide  Old friends back in touch Copyright Rob Duncan 2008-9 5
  6. 6. Getting onto LinkedIn  Go to www.linkedin.com  Sign up (free)  Set up profile Name, title  Photo  Work history  Education  Speciality areas & skills  Interests, hobbies, awards  Your websites or blogs  Contact preferences   Get involved...get active! Copyright Rob Duncan 2008-9 6
  7. 7. Be a good LinkedIn citizen  Full profile with photo  Build your network – add connections  Ask & answer questions  Give and seek recommendations  Update status frequently  Join groups and participate in discussions  Help others: “what’s in it for them?”  Be a giver not a taker Copyright Rob Duncan 2008-9 7
  8. 8. The Power of Profile Put everything in there! Your photo makes you real High school, past jobs, interests all matter: they build bridges TIP: Use descriptors that are easily searched e.g. “new product designer” Copyright Rob Duncan 2008-9 8
  9. 9. The Power of Connections Crucial decision: stay small or go big? Small networks can keep it intimate & local, but… Big networks exponentially increase your reach Your entire network will see your status, questions, answers TIP: Click on “OpenLink enabled” to announce your willingness to connect Copyright Rob Duncan 2008-9 9
  10. 10. The Power of Q&A Ask strategic questions Answer questions frequently and generously; think of yourself last Put a Weblink in your answers (draw people to your Website, books, or blog) Earn expertise rewards & build reputation TIP: Visit Q&A daily and answer as many questions as you can, insinuating your web address where possible Copyright Rob Duncan 2008-9 10
  11. 11. The Power of Recommending Recognize someone you respect Don’t be shy: request recommendations Put all past employers in your profile and seek recommendations for each one TIP: Don’t “drown” your profile in recommendations – 5-10 good ones is plenty Copyright Rob Duncan 2008-9 11
  12. 12. The Power of Status Let your world know what you are up to Be strategic (“Rob is looking for entrepreneurs to assist”) Update it frequently TIP: Keep “stock” ones handy (e.g. “looking for new clients”) Copyright Rob Duncan 2008-9 12
  13. 13. The Power of Groups Search for & join relevant Groups Be strategic: should I join “Starving Inventors” or “New Product Tycoons?” Why not both? Display your Group badges on your profile to allow like- minded people to connect Contribute to Group Discussions TIP: Join the group “Invites Welcome” to grow your network Copyright Rob Duncan 2008-9 13
  14. 14. The Power of Discussions Each LinkedIn Group has a discussion feature Good way to advertise new books Ask strategic questions Introduce yourself to the community TIP: Seed a discussion with your key business challenge, e.g. “How do I connect with inventors who need protoypes made?” Copyright Rob Duncan 2008-9 14
  15. 15. The Power of Introductions Connect 2 people who can help each other Ask for introductions from your connections Be generous with your contacts TIP: Search for your dream client and see who in your network is connected to them – get introduced Copyright Rob Duncan 2008-9 15
  16. 16. Getting the Most out of LinkedIn  Put everything in your profile  Increase your network size  Join LinkedIn Groups  Ask and answer questions strategically  Give more than you get Copyright Rob Duncan 2008-9 16
  17. 17. The Power of Small Favours  Help 50 people with:  Answers  Recommendations  Expert suggestions  Leads  Introductions  When you need help, 50 people will be there for you  Give generously; the “getting” flows indirectly from your investment in others Copyright Rob Duncan 2008-9 17
  18. 18. Thank You! Any questions? Contact me at: greatcapes@gmail.com Connect with me on LinkedIn! Copyright Rob Duncan 2008-9 18

×