Using Social Media for Improving B2B Reach

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90% of B2B buyers are using Social media tools often to research & execute purchases.

50 % B2B companies are tapping the power of Social media for Lead Generation.

As a Marketing Director, Digital Marketing Manager, Program Manager, you need to consider Social Media for:
✓ Brand Building
✓ Lead Generation
✓ Business as a Human Being
✓ Customer Retention

Know more about Grazitti Marketo Services, visit http://goo.gl/u4BbU

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Using Social Media for Improving B2B Reach

  1. 1. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive Neha Malik Grazitti Interactive neham@grazitti.comwww.grazitti.com Using Social Media for Improving B2B Reach
  2. 2. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive 90% of B2B buyers are using Social media tools often to research & execute purchases. Social Media for B2B Companies
  3. 3. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive 50 % B2B companies are tapping the power of Social media for Lead Generation. Social Media for B2B Companies
  4. 4. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive It has reduced the gap between their marketing teams and business prospects. Social Media for B2B Companies As a Marketing Director, Digital Marketing Manager, Program Manager, you need to consider Social Media for:  Brand Building  Lead Generation  Business as a Human Being  Customer Retention
  5. 5. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive Brand Building Peddinghaus corporation a premier manufacturer of steel equipment, utilized You Tube channel for increasing its brand awareness and within a short span amassed 28,000 YouTube views on their channel
  6. 6. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive Brand Building  Companies achieve Strong business recommendations with Word of mouth through social media channels. Peddinghaus corporation a premier manufacturer of steel equipment, utilized You Tube channel for increasing its brand awareness and within a short span amassed 28,000 YouTube views on their channel
  7. 7. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive Brand Building  Companies achieve Strong business recommendations with Word of mouth through social media channels.  User love your brand by seeing your company name, logo, posts and other details on Social Media. Peddinghaus corporation a premier manufacturer of steel equipment, utilized You Tube channel for increasing its brand awareness and within a short span amassed 28,000 YouTube views on their channel
  8. 8. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive Lead Generation Kinaxis, a leading Supply chain management company, doubled lead generation and web traffic numbers with an online social video campaign.
  9. 9. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive Lead Generation Kinaxis, a leading Supply chain management company, doubled lead generation and web traffic numbers with an online social video campaign.  35% Companies use social media to drive inbound leads to increase revenue.
  10. 10. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive Lead Generation Kinaxis, a leading Supply chain management company, doubled lead generation and web traffic numbers with an online social video campaign.  35% Companies use social media to drive inbound leads to increase revenue.  SMO boosts your website traffic through social networking websites, forums, social feeds and more.
  11. 11. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive Business as a Human Being General Motors launched “Faces of GM” video campaign, which syndicated across GM’s owned channels and blogs, helped humanize the company to come out of bankruptcy.
  12. 12. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive Business as a Human Being General Motors launched “Faces of GM” video campaign, which syndicated across GM’s owned channels and blogs, helped humanize the company to come out of bankruptcy.  Social engagement communicates with your customers beyond other media, bringing in an emotional benefit.
  13. 13. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive Business as a Human Being General Motors launched “Faces of GM” video campaign, which syndicated across GM’s owned channels and blogs, helped humanize the company to come out of bankruptcy.  Social engagement communicates with your customers beyond other media, bringing in an emotional benefit.  Establishes a connection between your consumer’s life and your product proposition.
  14. 14. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive Customer Retention Adobe Creative Cloud a digital marketing company, held a ‘30 Days of Giveaways’ promotion on Facebook besides building customer loyalty it also attracted more than 14,000 new fans and 32m impressions.
  15. 15. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive Customer Retention Adobe Creative Cloud a digital marketing company, held a ‘30 Days of Giveaways’ promotion on Facebook besides building customer loyalty it also attracted more than 14,000 new fans and 32m impressions.  Extends customer service experience as you can instantly address negative perceptions and illuminate positive ones.
  16. 16. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive Customer Retention Adobe Creative Cloud a digital marketing company, held a ‘30 Days of Giveaways’ promotion on Facebook besides building customer loyalty it also attracted more than 14,000 new fans and 32m impressions.  Extends customer service experience as you can instantly address negative perceptions and illuminate positive ones.  Acts as a valuable forum for responding and connecting to customers in real-time.
  17. 17. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive  90% of B2B buyers are using Social media.  Social Media improves your:  Brand Building  Lead Generation  Establishing your Business as a Human  Better Customer Retention  For e.g., CISCO achieved massive following on YouTube. By uploading videos, product demos and presentations, it created useful resources for customers, as well as attracted new customers. Summary
  18. 18. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive At Grazitti Interactive, Social Media Marketing delivers competitive advantage to businesses by transforming the way they interact with their customers and prospects in the social context, and ensures real marketing and business results Our service includes:  Reputation management  Product and brand promotion  Sales, nurturing and lead generation  Customer support  Research and product innovation  Partner & Affiliate program Grazitti Social Media Marketing Services

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