Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
© Copyright 2013 Grazitti Interactive
© Copyright 2013 Grazitti Interactive
Improving Conversions with
Landing Pages
© Copyright 2013 Grazitti Interactive
© Copyright 2013 Grazitti Interactive
What is
Landing Page?
© Copyright 2013 Grazitti Interactive
© Copyright 2013 Grazitti Interactive
Landing Page is any page on a website where tr...
© Copyright 2013 Grazitti Interactive
© Copyright 2013 Grazitti Interactive
Displays logical information, that pertains di...
© Copyright 2013 Grazitti Interactive
© Copyright 2013 Grazitti Interactive
Why Landing Pages?
© Copyright 2013 Grazitti Interactive
© Copyright 2013 Grazitti Interactive
Achieve an increase of over 50% from your orga...
© Copyright 2013 Grazitti Interactive
© Copyright 2013 Grazitti Interactive
Achieve an increase of over 50% from your orga...
© Copyright 2013 Grazitti Interactive
© Copyright 2013 Grazitti Interactive
Keep the message relevant, consistent and cust...
© Copyright 2013 Grazitti Interactive
© Copyright 2013 Grazitti Interactive
Tips to Improve
Page Conversion Rate
© Copyright 2013 Grazitti Interactive
© Copyright 2013 Grazitti Interactive
Formatting/Layout
© Copyright 2013 Grazitti Interactive
© Copyright 2013 Grazitti Interactive
Landing Page with attractive layout and clean ...
© Copyright 2013 Grazitti Interactive
© Copyright 2013 Grazitti Interactive
Well-written Headlines, Images, simple Form an...
© Copyright 2013 Grazitti Interactive
© Copyright 2013 Grazitti Interactive
Shorter Forms
© Copyright 2013 Grazitti Interactive
© Copyright 2013 Grazitti Interactive
Shorter forms on a Landing Page can increase y...
© Copyright 2013 Grazitti Interactive
© Copyright 2013 Grazitti Interactive
Forms with simple and precise format can promp...
© Copyright 2013 Grazitti Interactive
© Copyright 2013 Grazitti Interactive
Ask for the information which your users can s...
© Copyright 2013 Grazitti Interactive
© Copyright 2013 Grazitti Interactive
Content
© Copyright 2013 Grazitti Interactive
© Copyright 2013 Grazitti Interactive
Keep the message succinct and present key poin...
© Copyright 2013 Grazitti Interactive
© Copyright 2013 Grazitti Interactive
Reduce the text density to achieve greater use...
© Copyright 2013 Grazitti Interactive
© Copyright 2013 Grazitti Interactive
Compelling Call to Action
© Copyright 2013 Grazitti Interactive
© Copyright 2013 Grazitti Interactive
The Call to Action button is critical for impr...
© Copyright 2013 Grazitti Interactive
© Copyright 2013 Grazitti Interactive
Call to Action like Download White Paper Now, ...
© Copyright 2013 Grazitti Interactive
© Copyright 2013 Grazitti Interactive
Avoid Visual Clutter
© Copyright 2013 Grazitti Interactive
© Copyright 2013 Grazitti Interactive
As per the Aberdeen Group, 1 second delay in p...
© Copyright 2013 Grazitti Interactive
© Copyright 2013 Grazitti Interactive
Though images are certainly attractive but als...
© Copyright 2013 Grazitti Interactive
© Copyright 2013 Grazitti Interactive
Empty your Landing Page from all visual clutte...
© Copyright 2013 Grazitti Interactive
© Copyright 2013 Grazitti Interactive
Testimonials
© Copyright 2013 Grazitti Interactive
© Copyright 2013 Grazitti Interactive
Include client testimonials, or add any creden...
© Copyright 2013 Grazitti Interactive
© Copyright 2013 Grazitti Interactive
Responsive Design
© Copyright 2013 Grazitti Interactive
© Copyright 2013 Grazitti Interactive
Make your Landing Page mobile friendly and res...
© Copyright 2013 Grazitti Interactive
© Copyright 2013 Grazitti Interactive
Responsive design ensures your page looks perf...
© Copyright 2013 Grazitti Interactive
© Copyright 2013 Grazitti Interactive
Social Connections
© Copyright 2013 Grazitti Interactive
© Copyright 2013 Grazitti Interactive
Social form fill option makes it easier for us...
© Copyright 2013 Grazitti Interactive
© Copyright 2013 Grazitti Interactive
Social form fill option allow visitors to auto...
© Copyright 2013 Grazitti Interactive
© Copyright 2013 Grazitti Interactive
After the launch of Facebook connect websites ...
© Copyright 2013 Grazitti Interactive
© Copyright 2013 Grazitti Interactive
Say Thank You
© Copyright 2013 Grazitti Interactive
© Copyright 2013 Grazitti Interactive
After you receive the details from your prospe...
© Copyright 2013 Grazitti Interactive
© Copyright 2013 Grazitti Interactive
This ensures that their registration has been ...
© Copyright 2013 Grazitti Interactive
© Copyright 2013 Grazitti Interactive
As a best practice you should send email opt-i...
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive
Grazitti Design Services:
At Grazitti Interacti...
© Copyright 2013 Grazitti Interactive
© Copyright 2013 Grazitti Interactive
Upcoming SlideShare
Loading in …5
×

Improving conversions with landing pages

1,645 views

Published on

You can achieve an increase of over 50% from your organic and paid campaigns by using well optimized landing pages.

Landing pages create a strong impact on lead generation, and it’s essential to connect your every marketing campaign with a custom landing page for improving your page conversion goal.


Know more about Grazitti Landing Pages services, visit http://goo.gl/7xqeXq

Published in: Business, Technology
  • Be the first to comment

Improving conversions with landing pages

  1. 1. © Copyright 2013 Grazitti Interactive © Copyright 2013 Grazitti Interactive Improving Conversions with Landing Pages
  2. 2. © Copyright 2013 Grazitti Interactive © Copyright 2013 Grazitti Interactive What is Landing Page?
  3. 3. © Copyright 2013 Grazitti Interactive © Copyright 2013 Grazitti Interactive Landing Page is any page on a website where traffic is sent specifically to prompt a certain action or result Landing Page
  4. 4. © Copyright 2013 Grazitti Interactive © Copyright 2013 Grazitti Interactive Displays logical information, that pertains directly to the keywords searched Landing Page
  5. 5. © Copyright 2013 Grazitti Interactive © Copyright 2013 Grazitti Interactive Why Landing Pages?
  6. 6. © Copyright 2013 Grazitti Interactive © Copyright 2013 Grazitti Interactive Achieve an increase of over 50% from your organic and paid campaigns by using well optimized Landing Pages Why Landing Pages?
  7. 7. © Copyright 2013 Grazitti Interactive © Copyright 2013 Grazitti Interactive Achieve an increase of over 50% from your organic and paid campaigns by using well optimized Landing Pages Why Landing Pages? No Navigation Remove navigation to focus visitor’s attention on your call-to-action button. Features Shout out your selling points in bite- sized chunks with pretty icons Headline Command attention with a strong headline and supporting body copy CTA Button Let visitors know where to click with a big, bold and beautiful call-to- action button. Testimonials Add a human element and some authority with real testimonials from real users.
  8. 8. © Copyright 2013 Grazitti Interactive © Copyright 2013 Grazitti Interactive Keep the message relevant, consistent and customer centric so that, it attracts the customers Why Landing Pages?
  9. 9. © Copyright 2013 Grazitti Interactive © Copyright 2013 Grazitti Interactive Tips to Improve Page Conversion Rate
  10. 10. © Copyright 2013 Grazitti Interactive © Copyright 2013 Grazitti Interactive Formatting/Layout
  11. 11. © Copyright 2013 Grazitti Interactive © Copyright 2013 Grazitti Interactive Landing Page with attractive layout and clean formatting can go a long way in lifting your conversions 1. Formatting/Layout
  12. 12. © Copyright 2013 Grazitti Interactive © Copyright 2013 Grazitti Interactive Well-written Headlines, Images, simple Form and CTA Button are the most essential elements of a Landing Page 1. Formatting/Layout
  13. 13. © Copyright 2013 Grazitti Interactive © Copyright 2013 Grazitti Interactive Shorter Forms
  14. 14. © Copyright 2013 Grazitti Interactive © Copyright 2013 Grazitti Interactive Shorter forms on a Landing Page can increase your page conversion rate by 300% 2. Shorter Forms
  15. 15. © Copyright 2013 Grazitti Interactive © Copyright 2013 Grazitti Interactive Forms with simple and precise format can prompt your visitors to fill their details immediately 2. Shorter Forms
  16. 16. © Copyright 2013 Grazitti Interactive © Copyright 2013 Grazitti Interactive Ask for the information which your users can share easily, do not ask personal information like salary etc. 2. Shorter Forms
  17. 17. © Copyright 2013 Grazitti Interactive © Copyright 2013 Grazitti Interactive Content
  18. 18. © Copyright 2013 Grazitti Interactive © Copyright 2013 Grazitti Interactive Keep the message succinct and present key points in bullet point structure 3. Content
  19. 19. © Copyright 2013 Grazitti Interactive © Copyright 2013 Grazitti Interactive Reduce the text density to achieve greater user attention and higher conversion 3. Content
  20. 20. © Copyright 2013 Grazitti Interactive © Copyright 2013 Grazitti Interactive Compelling Call to Action
  21. 21. © Copyright 2013 Grazitti Interactive © Copyright 2013 Grazitti Interactive The Call to Action button is critical for improving the conversion rate . 4. Compelling Call to Action
  22. 22. © Copyright 2013 Grazitti Interactive © Copyright 2013 Grazitti Interactive Call to Action like Download White Paper Now, is more clear and engaging than generic type like Contact now etc. . 4. Compelling Call to Action
  23. 23. © Copyright 2013 Grazitti Interactive © Copyright 2013 Grazitti Interactive Avoid Visual Clutter
  24. 24. © Copyright 2013 Grazitti Interactive © Copyright 2013 Grazitti Interactive As per the Aberdeen Group, 1 second delay in page-load time results in 11% less page views and a 7% dip in conversion 5. Avoid Visual Clutter
  25. 25. © Copyright 2013 Grazitti Interactive © Copyright 2013 Grazitti Interactive Though images are certainly attractive but also increases the load time of your Landing Page 5. Avoid Visual Clutter
  26. 26. © Copyright 2013 Grazitti Interactive © Copyright 2013 Grazitti Interactive Empty your Landing Page from all visual clutter such as pop-ups and links that don’t connect to your offer 5. Avoid Visual Clutter
  27. 27. © Copyright 2013 Grazitti Interactive © Copyright 2013 Grazitti Interactive Testimonials
  28. 28. © Copyright 2013 Grazitti Interactive © Copyright 2013 Grazitti Interactive Include client testimonials, or add any credentials your company has earned, to gain trust of your users 6. Testimonials
  29. 29. © Copyright 2013 Grazitti Interactive © Copyright 2013 Grazitti Interactive Responsive Design
  30. 30. © Copyright 2013 Grazitti Interactive © Copyright 2013 Grazitti Interactive Make your Landing Page mobile friendly and responsive as 79% users access internet through their mobile devices 7. Responsive Design
  31. 31. © Copyright 2013 Grazitti Interactive © Copyright 2013 Grazitti Interactive Responsive design ensures your page looks perfect on every device without any side-scrolling 7. Responsive Design
  32. 32. © Copyright 2013 Grazitti Interactive © Copyright 2013 Grazitti Interactive Social Connections
  33. 33. © Copyright 2013 Grazitti Interactive © Copyright 2013 Grazitti Interactive Social form fill option makes it easier for users to fill the entire form with just a click of a button 8. Social Connections
  34. 34. © Copyright 2013 Grazitti Interactive © Copyright 2013 Grazitti Interactive Social form fill option allow visitors to automatically sign in to reach the destination page 8. Social Connections
  35. 35. © Copyright 2013 Grazitti Interactive © Copyright 2013 Grazitti Interactive After the launch of Facebook connect websites like Amazon have seen 60% growth in their user registrations 8. Social Connections
  36. 36. © Copyright 2013 Grazitti Interactive © Copyright 2013 Grazitti Interactive Say Thank You
  37. 37. © Copyright 2013 Grazitti Interactive © Copyright 2013 Grazitti Interactive After you receive the details from your prospect, it is great to thank them 9. Say Thank You
  38. 38. © Copyright 2013 Grazitti Interactive © Copyright 2013 Grazitti Interactive This ensures that their registration has been successful and you can verify the details given by them are correct 9. Say Thank You
  39. 39. © Copyright 2013 Grazitti Interactive © Copyright 2013 Grazitti Interactive As a best practice you should send email opt-in confirmation email along with a small thank you note 9. Say Thank You
  40. 40. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive Grazitti Design Services: At Grazitti Interactive, our designers have created 1000s of effective Landing Pages. Our Landing Pages dramatically improve your customer retention rate and turn more clicks into leads. We continuously test your pages to progressively improve the effectiveness of your Landing Page. Our Landing Pages services includes:  Custom Landing Page design  Compelling copywriting  Easy-to-use web forms  Continuous A/B testing Get your Landing Page Optimized for Free
  41. 41. © Copyright 2013 Grazitti Interactive © Copyright 2013 Grazitti Interactive

×