Improving conversions with landing pages

© Copyright 2013 Grazitti Interactive
Improving Conversions with
Landing Pages

What is
Landing Page?

Landing Page is any page on a website where traffic is
sent specifically to prompt a certain action or result
Landing Page

Displays logical information, that pertains directly to the
keywords searched
Landing Page

Why Landing Pages?

Achieve an increase of over 50% from your organic and
paid campaigns by using well optimized Landing Pages
Why Landing Pages?

Achieve an increase of over 50% from your organic and
paid campaigns by using well optimized Landing Pages
Why Landing Pages?
No Navigation
Remove navigation to
focus visitor’s attention
on your call-to-action
button.
Features
Shout out
your selling
points in bite-
sized chunks
with pretty
icons
Headline
Command attention with a
strong headline and
supporting body copy
CTA Button
Let visitors know where
to click with a big, bold
and beautiful call-to-
action button.
Testimonials
Add a human element
and some authority with
real testimonials from
real users.

Keep the message relevant, consistent and customer
centric so that, it attracts the customers
Why Landing Pages?

Tips to Improve
Page Conversion Rate

Formatting/Layout

Landing Page with attractive layout and clean formatting
can go a long way in lifting your conversions
1. Formatting/Layout

Well-written Headlines, Images, simple Form and CTA
Button are the most essential elements of a Landing Page
1. Formatting/Layout

Shorter Forms

Shorter forms on a Landing Page can increase your page
conversion rate by 300%
2. Shorter Forms

Forms with simple and precise format can prompt your
visitors to fill their details immediately
2. Shorter Forms

Ask for the information which your users can share easily,
do not ask personal information like salary etc.
2. Shorter Forms

Content

Keep the message succinct and present key points in
bullet point structure
3. Content

Reduce the text density to achieve greater user attention
and higher conversion
3. Content

Compelling Call to Action

The Call to Action button is critical for improving the
conversion rate
.
4. Compelling Call to Action

Call to Action like Download White Paper Now, is more
clear and engaging than generic type like Contact now etc.
.
4. Compelling Call to Action

Avoid Visual Clutter

As per the Aberdeen Group, 1 second delay in page-load time
results in 11% less page views and a 7% dip in conversion
5. Avoid Visual Clutter

Though images are certainly attractive but also increases
the load time of your Landing Page

Empty your Landing Page from all visual clutter such as
pop-ups and links that don’t connect to your offer

Testimonials

Include client testimonials, or add any credentials your
company has earned, to gain trust of your users
6. Testimonials

Responsive Design

Make your Landing Page mobile friendly and responsive
as 79% users access internet through their mobile devices
7. Responsive Design

Responsive design ensures your page looks perfect on
every device without any side-scrolling
7. Responsive Design

Social Connections

Social form fill option makes it easier for users to fill the
entire form with just a click of a button
8. Social Connections

Social form fill option allow visitors to automatically sign
in to reach the destination page

After the launch of Facebook connect websites like
Amazon have seen 60% growth in their user registrations

Say Thank You

After you receive the details from your prospect, it is great
to thank them
9. Say Thank You

This ensures that their registration has been successful
and you can verify the details given by them are correct
9. Say Thank You

As a best practice you should send email opt-in
confirmation email along with a small thank you note
9. Say Thank You

© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive
Grazitti Design Services:
At Grazitti Interactive, our designers have created 1000s of effective Landing Pages.
Our Landing Pages dramatically improve your customer retention rate and turn more
clicks into leads. We continuously test your pages to progressively improve the
effectiveness of your Landing Page.
Our Landing Pages services includes:
 Custom Landing Page design
 Compelling copywriting
 Easy-to-use web forms
 Continuous A/B testing
Get your Landing Page Optimized for Free

Improving conversions with landing pages

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