What’s new in Marketo
Rachit Puri
Marketing Manager
rachitp@grazitti.com
www.grazitti.com
© Copyright 2014 Grazitti Intera...
What’s new in Marketo?

Forms 2.0
 Marketo released “Forms 2.0″ creator on January 24.
 It has bundled many features int...
Forms 2.0 in Marketo

© Copyright 2014 Grazitti Interactive
What is Forms 2.0 offering?
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Advanced Progressive Forms
Create double-column forms in the editor...
Make Your Fields Conditional to Improve
Visitor Experience
 You can display what shows up
on a form page based on
previou...
Embed Forms on Your Own Pages
 You can display what shows up
on a form page based on
previous answers.
 Hide unnecessary...
Customize forms to Boost Response Rates
 Create multiple columns of
fields.
 Add copy to layouts.
 Include images withi...
Customize Follow-up Pages for Content Delivery
 Show targeted content on
your Thanks page
 Send the visitor to a specifi...
Build Field Sets for Data Organization and Layout
 Create and organize your form
fields in specific labeled
groups
 Ship...
Enhanced Progressive Profiling
 New simplified progressive
profiling process
 Add desired fields to the
progressive fiel...
In-form field labels as Hints
 No need of extra form field
labels
 Help your customers fill the
form and increase conver...
Country Specific Form Error Messages
 Create localized settings.
 Choose one of nineteen
languages and form error
messag...
Capture better data with Built-in Field Validation Rules
 Get additional of field
validation rules
 Reduce form error %
...
Hide forms for your Known Users
 Bypass the form to improve
experience of known leads
 Recognize existing and new
visito...
Forms 2.0 and You

© Copyright 2014 Grazitti Interactive
Why Marketers

Forms 2.0?

50% increase in form conversion with 1 less field visible.
67% better form conversion with erro...
What’s in for Marketers?

© Copyright 2014 Grazitti Interactive
What’s in for Marketers?
 High Web Conversion Rate

 Increased User Engagement
 Easy Form Management
 Improved Campaig...
Use Case 1
User comes to Webinar Registration
Page and is displayed a Register form
User sees a Mandatory Company field.
A...
Use Case 2
Your Known User doesn’t have to fill all these forms. Simply with Register/Download
button, he can access all t...
Grazitti Marketo Services

© Copyright 2014 Grazitti Interactive
Grazitti Marketo Services
Grazitti’s Marketo certified professionals implement, deploy and manage Marketo solutions to
lev...
Marketo Services Offered:
Salesforce
Integration
Design &
Development

SOAP
Integration

Marketing
Technology
Services
Cam...
Why Choose Us?
Cost effective solutions

Cost Effective

Offshore delivery model

Certified Marketo experts
5+ years o...
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Forms 2.0 in Marketo

  1. 1. What’s new in Marketo Rachit Puri Marketing Manager rachitp@grazitti.com www.grazitti.com © Copyright 2014 Grazitti Interactive
  2. 2. What’s new in Marketo? Forms 2.0  Marketo released “Forms 2.0″ creator on January 24.  It has bundled many features into one release to boost form effectiveness.  It enables marketers to easily implement robust designs and functionality that required JavaScript and HTML manipulation with the original editor  It creates beautiful, stable, and flexible web forms. © Copyright 2014 Grazitti Interactive
  3. 3. Forms 2.0 in Marketo © Copyright 2014 Grazitti Interactive
  4. 4. What is Forms 2.0 offering?              Advanced Progressive Forms Create double-column forms in the editor Conditional field display Placeholder text Field sets (grouping fields into their own box) Style themes you can choose from An area to apply your own custom CSS Setting error languages Ability to set locales (e.g., MM/DD/YYYY can become YYYY/MM/DD) Ability to choose default follow-up pages Font selection for the form Ability to add rich text fields to the form Light box option © Copyright 2014 Grazitti Interactive
  5. 5. Make Your Fields Conditional to Improve Visitor Experience  You can display what shows up on a form page based on previous answers.  Hide unnecessary fields on a page that could decrease the conversion rate, keeping the most relevant ones. © Copyright 2014 Grazitti Interactive
  6. 6. Embed Forms on Your Own Pages  You can display what shows up on a form page based on previous answers.  Hide unnecessary fields on a page that could decrease the conversion rate, keeping the most relevant ones. © Copyright 2014 Grazitti Interactive
  7. 7. Customize forms to Boost Response Rates  Create multiple columns of fields.  Add copy to layouts.  Include images within the form. © Copyright 2014 Grazitti Interactive
  8. 8. Customize Follow-up Pages for Content Delivery  Show targeted content on your Thanks page  Send the visitor to a specific thank you page based on the Country field or Industry.  Increase User engagement and pages/visit © Copyright 2014 Grazitti Interactive
  9. 9. Build Field Sets for Data Organization and Layout  Create and organize your form fields in specific labeled groups  Shipping Address fields is a use case for companies that send physical product. You can also make field sets dependent on a previous choice. For instance, if the Billing Address is Different checkbox is checked, the page could display the Billing Address field set © Copyright 2014 Grazitti Interactive
  10. 10. Enhanced Progressive Profiling  New simplified progressive profiling process  Add desired fields to the progressive field set and those fields will progressively display each time a form is completed.  Get High conversion rate © Copyright 2014 Grazitti Interactive
  11. 11. In-form field labels as Hints  No need of extra form field labels  Help your customers fill the form and increase conversion rate © Copyright 2014 Grazitti Interactive
  12. 12. Country Specific Form Error Messages  Create localized settings.  Choose one of nineteen languages and form error messages will automatically appear in the local language.  Choose the form locale and you can set the format of date fields to match the region. © Copyright 2014 Grazitti Interactive
  13. 13. Capture better data with Built-in Field Validation Rules  Get additional of field validation rules  Reduce form error % © Copyright 2014 Grazitti Interactive
  14. 14. Hide forms for your Known Users  Bypass the form to improve experience of known leads  Recognize existing and new visitors  Increase User Engagement © Copyright 2014 Grazitti Interactive
  15. 15. Forms 2.0 and You © Copyright 2014 Grazitti Interactive
  16. 16. Why Marketers Forms 2.0? 50% increase in form conversion with 1 less field visible. 67% better form conversion with error messages in local languages and format 149% more downloads with websites without a form for existing users © Copyright 2014 Grazitti Interactive
  17. 17. What’s in for Marketers? © Copyright 2014 Grazitti Interactive
  18. 18. What’s in for Marketers?  High Web Conversion Rate  Increased User Engagement  Easy Form Management  Improved Campaign ROI  Low Maintenance Cost © Copyright 2014 Grazitti Interactive
  19. 19. Use Case 1 User comes to Webinar Registration Page and is displayed a Register form User sees a Mandatory Company field. After user fills that, he can be shown an option Industry field just below that. If the user fills in the Industry field, he can be taken to a Thanks Page, which will be more Industry Specific Now user will not have to fill any new form for downloading Case Study. Also, till he waits for Webinar, he can go through a Case Study, specific to his industry. © Copyright 2014 Grazitti Interactive
  20. 20. Use Case 2 Your Known User doesn’t have to fill all these forms. Simply with Register/Download button, he can access all these resources. Case Study Whitepaper © Copyright 2014 Grazitti Interactive Webinar
  21. 21. Grazitti Marketo Services © Copyright 2014 Grazitti Interactive
  22. 22. Grazitti Marketo Services Grazitti’s Marketo certified professionals implement, deploy and manage Marketo solutions to leverage Marketo's robust platform for highly focused marketing solutions. Companies like Tidemark, Appcelerator, Cloudwords and many others trust us for their Marketo needs. “ The Grazitti Interactive team understood what we needed to improve our Marketo usage, ” gave us a plan to fix it, and completed the work very quickly. Kris Bondi, VP, Marketing at Moka5 Some of Our customers: © Copyright 2014 Grazitti Interactive
  23. 23. Marketo Services Offered: Salesforce Integration Design & Development SOAP Integration Marketing Technology Services Campaign Management 3rd Party Integration Data Management © Copyright 2013 Grazitti Interactive
  24. 24. Why Choose Us? Cost effective solutions Cost Effective Offshore delivery model Certified Marketo experts 5+ years of on-hands experience Expertise Wide array of services Quick turn-around Flexible To know more about our Marketo services, write to info@grazitti.com © Copyright 2014 Grazitti Interactive
  25. 25. Liked this presentation? Share it! © Copyright 2014 Grazitti Interactive

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