Unlocking the Power of B2B Content Marketing

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91% of B2B marketers use content marketing for improving website traffic.
Content enables you to achieve 62% Higher Lead Generation from your B2B website.

Know more about Grazitti content services, visit http://goo.gl/pR0tuQ

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Unlocking the Power of B2B Content Marketing

  1. 1. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive Unlocking the power of B2B Content Marketing
  2. 2. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive 91% of B2B marketers use content marketing for improving website traffic. Content Marketing for B2B companies
  3. 3. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive 91% of B2B marketers use content marketing for improving website traffic. Content enables you to achieve 62% Higher Lead Generation from your B2B website. Content Marketing for B2B companies
  4. 4. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive • High Ranking in Google and other search engine results by using quality content. • Customers looking for valuable information can find you easily and engage instantly. • Content is the best way for building brand awareness and gaining trust Why you need it? Content Marketing for B2B companies
  5. 5. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive • High Ranking in Google and other search engine results by using quality content. • Customers looking for valuable information can find you easily and engage instantly. • Content is the best way for building brand awareness and gaining trust Why you need it? Content Marketing for B2B companies
  6. 6. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive • High Ranking in Google and other search engine results by using quality content. • Customers looking for valuable information can find you easily and engage instantly. • Content is the best way for building brand awareness and gaining trust Content Marketing for B2B companies Why you need it?
  7. 7. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive • White papers • Blogs • Case Studies • Webinars • Ebooks • Videos • Presentations To engage and convert different prospects effectively, you need to make your website content rich by creating versatile content pieces such as: Content Marketing for B2B companies Why you should use?
  8. 8. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive ADP, one of the largest providers of business outsourcing, serves 600000 businesses of all types and sizes in more than 125 countries. Within 3 months, Campaign for White Papers generated $1 million sales and closed many new deals ahead. White Papers
  9. 9. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive ADP, one of the largest providers of business outsourcing, serves 600000 businesses of all types and sizes in more than 125 countries. Within 3 months, Campaign for White Papers generated $1 million sales and closed many new deals ahead. White Papers  White papers Exhibit your Expertise by displaying how you can provide best solutions and recommendations.  Using White papers in the form of gated content, you can Generate more Sales-ready Leads.
  10. 10. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive ADP, one of the largest providers of business outsourcing, serves 600000 businesses of all types and sizes in more than 125 countries. Within 3 months, Campaign for White Papers generated $1 million sales and closed many new deals ahead. White Papers  White papers Exhibit your Expertise by displaying how you can provide best solutions and recommendations.  Using White papers in the form of gated content, you can Generate more Sales-ready Leads.
  11. 11. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive Kinaxis, a supply chain management company used blogging platforms to increase their business. They achieved 270% hike in website traffic and 320% increase in web conversion. B2B Blogs
  12. 12. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive Kinaxis, a supply chain management company used blogging platforms to increase their business. They achieved 270% hike in website traffic and 320% increase in web conversion. B2B Blogs  Blogging allows you to connect with your prospects unlike any other marketing channel.  By consistently posting smart and relevant articles, you can achieve steady growth in your blog traffic.
  13. 13. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive Kinaxis, a supply chain management company used blogging platforms to increase their business. They achieved 270% hike in website traffic and 320% increase in web conversion. B2B Blogs  Blogging allows you to connect with your prospects unlike any other marketing channel.  By consistently posting smart and relevant articles, you can achieve steady growth in your blog traffic.
  14. 14. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive Open Text, one of the largest software company, created a personalized new customer on boarding site offering case studies and eBooks. They gained 1700 new contacts with opportunities worth $ 1.8 million. Case Studies
  15. 15. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive Open Text, one of the largest software company, created a personalized new customer on boarding site offering case studies and eBooks. They gained 1700 new contacts with opportunities worth $ 1.8 million. Case Studies  Case studies come from the mouth of the consumer, so they act as a third party endorsement of your brand.  Case studies make great sales collateral for your team & are used in drip campaigns.
  16. 16. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive Open Text, one of the largest software company, created a personalized new customer on boarding site offering case studies and eBooks. They gained 1700 new contacts with opportunities worth $ 1.8 million. Case Studies  Case studies come from the mouth of the consumer, so they act as a third party endorsement of your brand.  Case studies make great sales collateral for your team & are used in drip campaigns.
  17. 17. © Copyright 2013 Grazitti Interactive Liking It? Tweet Now! Skip this step
  18. 18. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive Demand base, a technology company designed a Webinar and a live presentation. The results of the campaign included 1700 leads, 5000 view on Slideshare and $1 million in new business. Webinars
  19. 19. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive Demand base, a technology company designed a Webinar and a live presentation. The results of the campaign included 1700 leads, 5000 view on Slideshare and $1 million in new business.  Build credibility for your business and easily project your messages to a larger audience in an interactive manner.  Directly Engage with your Customers and provide trainings, conduct question and answer sessions, make and lot more Webinars
  20. 20. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive Demand base, a technology company designed a Webinar and a live presentation. The results of the campaign included 1700 leads, 5000 view on Slideshare and $1 million in new business.  Build credibility for your business and easily project your messages to a larger audience in an interactive manner.  Directly Engage with your Customers and provide trainings, conduct question and answer sessions, make and lot more Webinars
  21. 21. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive Sales Benchmark, a consulting firm, launched a campaign, targeting prospects that were newly hired VP of sales; The promoted eBook got 5781+ downloads by target VP’s. eBooks
  22. 22. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive Sales Benchmark, a consulting firm, launched a campaign, targeting prospects that were newly hired VP of sales; The promoted eBook got 5781+ downloads by target VP’s.  eBooks are perfect for distribution on online and social media channels, Increasing Brand Presence in customer communities.  eBooks are more versatile and effective allowing you to include video trainings, audio interviews, worksheets, graphics etc. eBooks
  23. 23. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive Sales Benchmark, a consulting firm, launched a campaign, targeting prospects that were newly hired VP of sales; The promoted eBook got 5781+ downloads by target VP’s.  eBooks are perfect for distribution on online and social media channels, Increasing Brand Presence in customer communities.  eBooks are more versatile and effective allowing you to include video trainings, audio interviews, worksheets, graphics etc. eBooks
  24. 24. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive Peddinghaus Corporation, a premier manufacturer of steel equipment, utilized You Tube channel for increasing its brand awareness and within a short span amassed 28,000 YouTube views on their channel. Videos
  25. 25. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive Peddinghaus Corporation, a premier manufacturer of steel equipment, utilized You Tube channel for increasing its brand awareness and within a short span amassed 28,000 YouTube views on their channel. Videos  Videos reach a broader audience as it can be instantly shared on different platforms like Facebook, Twitter, and more.  Videos showing customer using product drive higher user engagement as your prospects can instantly make out how your product will benefit them.
  26. 26. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive Peddinghaus Corporation, a premier manufacturer of steel equipment, utilized You Tube channel for increasing its brand awareness and within a short span amassed 28,000 YouTube views on their channel. Videos  Videos reach a broader audience as it can be instantly shared on different platforms like Facebook, Twitter, and more.  Videos showing customer using product drive higher user engagement as your prospects can instantly make out how your product will benefit them.
  27. 27. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive Holland-Mark, a Boston-based digital agency, was recently featured on the home-page of Slideshare for their “selling the dog food: startup marketing” PowerPoint. Within a short span presentation gained 9,987 views, and dozens of qualified leads. Presentations
  28. 28. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive Holland-Mark, a Boston-based digital agency, was recently featured on the home-page of Slideshare for their “selling the dog food: startup marketing” PowerPoint. Within a short span presentation gained 9,987 views, and dozens of qualified leads. Presentations  PowerPoint is an excellent inbound marketing method to drive more traffic and conversions.  Presentations with catchy graphics and images are best medium for storytelling and brand awareness.
  29. 29. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive Holland-Mark, a Boston-based digital agency, was recently featured on the home-page of Slideshare for their “selling the dog food: startup marketing” PowerPoint. Within a short span presentation gained 9,987 views, and dozens of qualified leads. Presentations  PowerPoint is an excellent inbound marketing method to drive more traffic and conversions.  Presentations with catchy graphics and images are best medium for storytelling and brand awareness.
  30. 30. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive At Grazitti Interactive, we create content, which is engaging and enriching. For us, content creation is not a nicely worded piece of collateral but a well- strategized and targeted message enveloped in an interesting story. We create effective content for following: Grazitti Content Marketing Services • White Papers • Case studies • eBooks • Newsletters • Datasheets • Presentations • Flyers • Micro site & communities • Video embedded PDF • Demos • Webinars • Product 360s • Websites
  31. 31. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive Our Content Portfolio eBooks Presentations Product Demos Infographics Videos Blogs Need content that drives higher user engagement? Contact Us Now
  32. 32. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive

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