MOBILE: UNCORKED
WINE, MARKETING, AND YOUR DIGITAL STRATEGY
SOURCE:                                                                    STELVIN V. CORK
- HTTP://WWW.VICTOIREIMPORTS.CO...
SCREW TOP
                             IT WORKS !
SOURCE: HOGUECELLARS.COM
SOURCE:                                              MEDIA V. MEDIA
- WWW.HSART.COM/IMAGES/TIMES%20SQUARE%20PARADE.JPG
- B...
MOBILE
                                                                       IT WORKS !
SOURCE: HTTP://CACHE.GAWKER.COM/A...
CORKAGE



                “PRESTIGE”

                TRADITION

                COST

                CUSTOMERS




SOUR...
SO DRINK UP

                 GET PAST THE STIGMA

                 PEOPLE CONSUME...
                 QUICKLY

          ...
SOCIAL MEDIA
SOURCE:
                                  YOU (AND ME)
- BINARYBITS.COM
- WILLSCULLYPOWER.WORDPRESS.COM
WHAT?
SOURCE: TRAVELINTOAPRWORLD.FILES.WORDPRESS.COM
THEY ARE TALKING
SOURCE: TRAVELINTOAPRWORLD.FILES.WORDPRESS.COM
SOCIAL MEDIA
                                                    IT WORKS !
SOURCE: TRAVELINTOAPRWORLD.FILES.WORDPRESS.COM
JUST ASK


              IT’S ABOUT THE
              PLATFORM

              LISTEN AND LEARN

              NETWORKS ARE...
GREAT APPS
GREAT APPS ARE: DELIGHTFUL



HIGH ATTENTION TO DETAIL
ACCELEROMETER
INTEGRATION
VERY DETAILED, E.G.
LIGHTER SOUNDS
GREAT APPS ARE: INNOVATIVE

IMMERSIVE 3D MAP
RICH USER-INTERACTION PARADIGM
“3D PRESENTATION IS FANTASTICALLY COOL” -
GIZM...
GREAT APPS ARE: DESIGNED


EXEMPLARY LOOK & FEEL
TAKES ADVANTAGE OF
IPHONE’S MULTI-MEDIA
CAPABILITIES
FEATURED IN APPLE’S ...
GREAT APPS ARE: INTEGRATED


FANDANGO INTEGRATION
FOR ONLINE TICKETING
ITUNES INTEGRATION FOR
MEDIA
FACEBOOK AND TWITTER
I...
GREAT APPS ARE: OPTIMIZED



NATIVE AUDIO & VIDEO
MINIMIZES DEPENDENCY
ON NETWORK
REACHABILITY
WORKS ON IPOD TOUCH
GREAT APPS ARE: CONNECTED



SHARE PHOTOS VIA
FACEBOOK, TWITTER, &
THEBESTCAMERA.COM
DEVELOPED BOTH IPHONE
APP AND SUPPORT...
GREAT APPS ARE: LOCALIZED


LOCALIZED FOR
AUSTRALIA, GERMANY,
FRANCE, & UK
2.5 MILLION DOWNLOADS
PROMINENTLY FEATURED
IN A...
STEPS
Description                 Nearby


   This landmark is a wonderful example of blah.
If you like it, you should really ch...
STEP 2
STEP 2
STEP 3
STEP 3
STEP 4
STEP 4
STEP 5
STEP 5
CONTACT INFO
     206.462.0333
GRAYSONBASS@GMAIL.COM
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Mobile Uncorked

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Presentation at Columbia on Mobile Strategy. First in a series.

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  • Original Rick Steves Spec.
  • Iteration 1
  • Iteration 2
  • Iteration 3
  • Near Final

  • Mobile Uncorked

    1. 1. MOBILE: UNCORKED WINE, MARKETING, AND YOUR DIGITAL STRATEGY
    2. 2. SOURCE: STELVIN V. CORK - HTTP://WWW.VICTOIREIMPORTS.COM/IMAGES/ADDS/BC_RED_WINE_POUR_LG_LOW.JPG - BLOGS.SEATTLEWEEKLY.COM/VORACIOUS/CORK.JPG - WINEFEEDS.WORDPRESS.COM
    3. 3. SCREW TOP IT WORKS ! SOURCE: HOGUECELLARS.COM
    4. 4. SOURCE: MEDIA V. MEDIA - WWW.HSART.COM/IMAGES/TIMES%20SQUARE%20PARADE.JPG - BLOG.ONLY2CLICKS.COM/ - TRAVELINTOAPRWORLD.FILES.WORDPRESS.COM
    5. 5. MOBILE IT WORKS ! SOURCE: HTTP://CACHE.GAWKER.COM/ASSETS/IMAGES/GIZMODO/2009/06/SUPER-3_IPHONE.JPG
    6. 6. CORKAGE “PRESTIGE” TRADITION COST CUSTOMERS SOURCE: HTTP://BLOGS.WARWICK.AC.UK/IMAGES/MORLEYD/2008/08/26/CORKED_WINE.JPG
    7. 7. SO DRINK UP GET PAST THE STIGMA PEOPLE CONSUME... QUICKLY BEWARE BEING A BORDEAUX EVERYTHING IN MODERATION, INCLUDING MODERATION SOURCE: HTTP://WWW.JERMANN.IT/IMAGES/GRANDI/STELVIN.JPG
    8. 8. SOCIAL MEDIA
    9. 9. SOURCE: YOU (AND ME) - BINARYBITS.COM - WILLSCULLYPOWER.WORDPRESS.COM
    10. 10. WHAT? SOURCE: TRAVELINTOAPRWORLD.FILES.WORDPRESS.COM
    11. 11. THEY ARE TALKING SOURCE: TRAVELINTOAPRWORLD.FILES.WORDPRESS.COM
    12. 12. SOCIAL MEDIA IT WORKS ! SOURCE: TRAVELINTOAPRWORLD.FILES.WORDPRESS.COM
    13. 13. JUST ASK IT’S ABOUT THE PLATFORM LISTEN AND LEARN NETWORKS ARE POWERFUL INTEGRATION ACROSS PLATFORM IS KEY SOURCE: RUDHRAKSSH.WORDPRESS.COM
    14. 14. GREAT APPS
    15. 15. GREAT APPS ARE: DELIGHTFUL HIGH ATTENTION TO DETAIL ACCELEROMETER INTEGRATION VERY DETAILED, E.G. LIGHTER SOUNDS
    16. 16. GREAT APPS ARE: INNOVATIVE IMMERSIVE 3D MAP RICH USER-INTERACTION PARADIGM “3D PRESENTATION IS FANTASTICALLY COOL” - GIZMODO.COM
    17. 17. GREAT APPS ARE: DESIGNED EXEMPLARY LOOK & FEEL TAKES ADVANTAGE OF IPHONE’S MULTI-MEDIA CAPABILITIES FEATURED IN APPLE’S ADS & DEVICES IN RETAIL LOCATIONS
    18. 18. GREAT APPS ARE: INTEGRATED FANDANGO INTEGRATION FOR ONLINE TICKETING ITUNES INTEGRATION FOR MEDIA FACEBOOK AND TWITTER INTEGRATION FOR CHAT FUNCTIONALITY
    19. 19. GREAT APPS ARE: OPTIMIZED NATIVE AUDIO & VIDEO MINIMIZES DEPENDENCY ON NETWORK REACHABILITY WORKS ON IPOD TOUCH
    20. 20. GREAT APPS ARE: CONNECTED SHARE PHOTOS VIA FACEBOOK, TWITTER, & THEBESTCAMERA.COM DEVELOPED BOTH IPHONE APP AND SUPPORTING BACKEND
    21. 21. GREAT APPS ARE: LOCALIZED LOCALIZED FOR AUSTRALIA, GERMANY, FRANCE, & UK 2.5 MILLION DOWNLOADS PROMINENTLY FEATURED IN APPLE’S IPHONE MARKETING MATERIALS
    22. 22. STEPS
    23. 23. Description Nearby This landmark is a wonderful example of blah. If you like it, you should really check out This other landmark. There can be bullet pointed facts or whatever in this section. Underlined links will jump to a different card. Go to map doesn't show a google map, but rather a customized Rick Steves map with clickable regions indicating various cards Go to Map Go to next card STEP 1
    24. 24. STEP 2
    25. 25. STEP 2
    26. 26. STEP 3
    27. 27. STEP 3
    28. 28. STEP 4
    29. 29. STEP 4
    30. 30. STEP 5
    31. 31. STEP 5
    32. 32. CONTACT INFO 206.462.0333 GRAYSONBASS@GMAIL.COM

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