What's different about mobile apps this time around? Are they here to stay?
gravitytank, an innovation and growth consultancy based in Chicago, recently completed a comprehensive study on mobile apps - those bite-sized applications on smartphones that are changing how we interact with software, our phones, big brands, our health, and much more.
This overview presentation explores how our perceptions about apps evolved over the course of the study -- from fun games to valuable tools that have a potentially profound impact on unexpected industries -- and delivers the quantitative proof that apps are a powerful force in software and consumer behavior. Also included is an app-user segmentation model created specifically as a result of this study.
For a compelling romp through the ethnos and data, check out our 4-minute documentary made from 20+ consumers and 20+ app developers who were integral to the stud: www.gravitytank.com/apps.
Find more at gravitytank.com/apps or call gravitytank at 773-620-4830.