Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Using Google Analytics To Improve Your Business - Gravity Switch

1,283 views

Published on

This Presentation Will Help You
Set up Google Analytics
Define goals for your website
Better understand various reports
Better interpret data

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Using Google Analytics To Improve Your Business - Gravity Switch

  1. 1. Using Google Analytics To Improve Your Website <ul><li>Hidden Tech: March 31, 2010 </li></ul>gravity switch Nice people. Award-winning process. Websites done right.
  2. 2. Overview <ul><li>01. Introductions </li></ul><ul><li>02. Why Google Analytics? </li></ul><ul><li>03. Website Goals </li></ul><ul><li>04. Reports </li></ul><ul><li>05. Tips & Tricks </li></ul><ul><li>06. Applying What You Learned </li></ul>
  3. 3. Who I Am / What I Do <ul><li>Derek Allard [email_address] .com </li></ul><ul><li>Website designer / programmer </li></ul><ul><li>Constant website improvement </li></ul><ul><li>Maximize value of website </li></ul><ul><li>Return On Investment (ROI) </li></ul>
  4. 4. Who Are You? <ul><li>What do you want from this workshop? </li></ul><ul><li>Do you have a website? </li></ul><ul><li>Do you use Google Analytics? </li></ul><ul><li>What has your experience been? </li></ul>
  5. 5. This Workshop Will Help You <ul><li>Set up Google Analytics </li></ul><ul><li>Define goals for your website </li></ul><ul><li>Better understand various reports </li></ul><ul><li>Better interpret data </li></ul>
  6. 6. Workshop Materials <ul><li>Presentation is posted at http://www.gravityswitch.com/analytics </li></ul>
  7. 7. Why Google Analytics?
  8. 8. <ul><li>Industry Standard </li></ul>Why Google Analytics?
  9. 9. <ul><li>Industry Standard </li></ul><ul><li>Easy to Use </li></ul>Why Google Analytics?
  10. 10. <ul><li>Industry Standard </li></ul><ul><li>Easy to Use </li></ul>Why Google Analytics? Free
  11. 11. Google Analytics Can Help You
  12. 12. Google Analytics Can Help You <ul><li>Think About Goals </li></ul>
  13. 13. Google Analytics Can Help You <ul><li>Think About Goals </li></ul><ul><li>Track Results </li></ul>
  14. 14. Google Analytics Can Help You <ul><li>Think About Goals </li></ul><ul><li>Track Results </li></ul><ul><li>Save Money on Marketing Campaigns </li></ul>
  15. 15. Google Analytics Can Help You <ul><li>Think About Goals </li></ul><ul><li>Track Results </li></ul><ul><li>Save Money on Marketing Campaigns </li></ul><ul><li>Better Understand your Visitors </li></ul>
  16. 16. Setting Up & Defining Goals Setting Up & Defining Goals
  17. 17. Setting Up Google Analytics <ul><li>Sign up </li></ul><ul><li>Install code onto ALL pages of website </li></ul>
  18. 18. Goals Allow You to Monitor Your Website’s Success (or Failure) <ul><li>Examples of Goal Pages: </li></ul><ul><li>- Sign up form </li></ul><ul><li>- Checkout thank you </li></ul><ul><li>- Download a report </li></ul><ul><li>- Request for quote form </li></ul><ul><li>- Viewing a critical page of your website </li></ul>
  19. 19. Setting Up Goals <ul><li>Define goal type </li></ul><ul><li>Define goal funnel </li></ul>“ What do I want my visitors to do on my website?”
  20. 20. Focus On A Limited Number Of Goals <ul><li>Limit yourself to high priority items </li></ul>Website visitors have a limited attention span - keep them focused by keeping yourself focused
  21. 21. Overview Of Reports
  22. 22. Four Main Report Categories <ul><li>Visitors - Geography and Time on Site </li></ul><ul><li>Traffic Sources - Where users come from </li></ul><ul><li>Content - Page Popularity </li></ul><ul><li>Goals - What does this mean to your biz? </li></ul>
  23. 23. Four Main Report Categories <ul><li>Visitors - Geography and Time on Site </li></ul><ul><li>Traffic Sources - Where users come from </li></ul><ul><li>Content - Page Popularity </li></ul><ul><li>Goals - What does this mean to your biz? </li></ul>
  24. 24. Four Main Report Categories <ul><li>Visitors - Geography and Time on Site </li></ul><ul><li>Traffic Sources - Where users come from </li></ul><ul><li>Content - Page Popularity </li></ul><ul><li>Goals - What does this mean to your biz? </li></ul>
  25. 25. Four Main Report Categories <ul><li>Visitors - Geography and Time on Site </li></ul><ul><li>Traffic Sources - Where users come from </li></ul><ul><li>Content - Page Popularity </li></ul><ul><li>Goals - What does this mean to your biz? </li></ul>
  26. 26. Four Main Report Categories <ul><li>Visitors - Geography and Time on Site </li></ul><ul><li>Traffic Sources - Where users come from </li></ul><ul><li>Content - Page Popularity </li></ul><ul><li>Goals - What does this mean to your biz? </li></ul>Over 100 Reports
  27. 27. Visitors: Overview <ul><li>Number of Visits and Pageviews </li></ul><ul><li>Bounce Rate </li></ul><ul><li>Average Time on Site </li></ul><ul><li>Percent of New Visits </li></ul><ul><li>Browser / Connection Speed </li></ul>
  28. 28. Visitors: Map Overlay
  29. 29. Visitors: Map Overlay
  30. 30. Visitors: Map Overlay
  31. 31. Visitors: Benchmarking <ul><li>Take with a grain of salt </li></ul><ul><li>Useful for seeing averages </li></ul><ul><li>Set category for more accuracy </li></ul>
  32. 32. Traffic Sources: Overview <ul><li>Direct Traffic (entering address in browser) </li></ul><ul><li>Referring Sites (link on another website) </li></ul><ul><li>Search Engines (Google, Yahoo, etc.) </li></ul><ul><li>Top Traffic Sources / Top Keywords </li></ul>
  33. 33. Traffic Sources: All Traffic Sources <ul><li>Find your best traffic sources </li></ul><ul><li>Analyze visitor behavior from each source </li></ul>
  34. 34. Traffic Sources: Campaigns <ul><li>Google Adwords + Analytics = Happy </li></ul><ul><li>Email Marketing </li></ul><ul><li>Banner Ads </li></ul>
  35. 35. Content: Overview <ul><li>Most popular pages </li></ul><ul><li>Number of pageviews </li></ul><ul><li>Entrance Paths </li></ul>
  36. 36. Content: Top Content <ul><li>Average Time On Page </li></ul><ul><li>Exit Percentage </li></ul><ul><li>Bounce Rate Percentage </li></ul>
  37. 37. Content: Site Overlay <ul><li>Very Visual </li></ul><ul><li>Works Great with Goals </li></ul>
  38. 38. Goals: Overview <ul><li>Number of completed goals </li></ul><ul><li>Goal conversion rate </li></ul>
  39. 39. Goals: Reverse Goal Path <ul><li>Find Patterns </li></ul><ul><li>Look Backwards from Goal Pages </li></ul>
  40. 40. Goals: Funnel Visualization <ul><li>See where visitors fall off defined path </li></ul><ul><li>Improve flow to increase conversion </li></ul>
  41. 41. Tips And Tricks
  42. 42. Tips And Tricks <ul><li>All Links can be tagged </li></ul>
  43. 43. Tips And Tricks <ul><li>All Links can be tagged </li></ul><ul><li>Reports can be automatically emailed </li></ul>
  44. 44. Tips And Tricks <ul><li>All Links can be tagged </li></ul><ul><li>Reports can be automatically emailed </li></ul><ul><li>Timeframe is adjustable </li></ul>
  45. 45. Tips And Tricks <ul><li>All Links can be tagged </li></ul><ul><li>Reports can be automatically emailed </li></ul><ul><li>Timeframe is adjustable </li></ul><ul><li>Views buttons are your friend </li></ul>
  46. 46. Tips And Tricks <ul><li>All Links can be tagged </li></ul><ul><li>Reports can be automatically emailed </li></ul><ul><li>Timeframe is adjustable </li></ul><ul><li>Views buttons are your friend </li></ul><ul><li>Filter data to focus on what’s important </li></ul>
  47. 47. Tips And Tricks <ul><li>All Links can be tagged </li></ul><ul><li>Reports can be automatically emailed </li></ul><ul><li>Timeframe is adjustable </li></ul><ul><li>Views buttons are your friend </li></ul><ul><li>Filter data to focus on what’s important </li></ul><ul><li>Apply values to your goals </li></ul>
  48. 48. Tips And Tricks <ul><li>All Links can be tagged </li></ul><ul><li>Reports can be automatically emailed </li></ul><ul><li>Timeframe is adjustable </li></ul><ul><li>Views buttons are your friend </li></ul><ul><li>Filter data to focus on what’s important </li></ul><ul><li>Apply values to your goals </li></ul><ul><li>See handout for more resources </li></ul>
  49. 49. 06. Applying What You Learn Applying What You Learned
  50. 50. Takeaways <ul><li>All websites have room for improvement - Google Analytics will show the way </li></ul><ul><li>Set up goals to more accurately (and easily) track successes and failures </li></ul><ul><li>Focus only on those reports that are relevant to your website </li></ul>
  51. 51. Additional Resources <ul><li>Google Analytics Website / Google URL Builder </li></ul><ul><li>Advanced Web Metrics with Google Analytics by Brian Clifton </li></ul><ul><li>Web Design for ROI by Lance Loveday & Sandra Niehaus </li></ul>
  52. 52. Ask me Questions Ask Me Questions
  53. 53. Thank You! <ul><li>Derek Allard </li></ul><ul><li>Gravity Switch </li></ul><ul><li>derek@gravityswitch.com | 586.9596 </li></ul><ul><li>twitter.com/derekallard </li></ul><ul><li>facebook.com/gravityswitch </li></ul><ul><li>linkedin.com/in/derekallard </li></ul>

×