Gaming Media Campaigns: Achieving Consistency Across Media Varying Forms.
The purpose of this presentation is to make sure that you;
1. Research and collect examples of recent gaming marketing campaigns that you believe
to be successfully in producing consistency across different media forms.
2. Should you be asked in the exam, explain the need to have consistency across different
media forms when planning a successful gaming campaign. (A* approach = student are
more likely to explain as opposed to just listing advantages of consistency across
different media forms).
3. Have knowledge of media platforms (forms) that are commonly as part of media
campaigns to promote new games. Secondly, that you have a good understanding of the
strengths of each media form in helping to reach audiences and facilitate (make more
likely) the buying of a new video game. (A* approach = student are likely to also have
good knowledge and understanding of each media platform’s limitations (weakness)
and how to try and address these).
• Work in pairs to create a case study (like the Fifa 14
one, look at it on the blog if you want to remind
yourself of it).
• Add it to your powerpoints you already have
o work on one persons then copy to the seconds so you both have a
copy in the end
• The following slide has lots of games to choose but
each one can only be chosen by ONE pair!
• Your work will be shared with the rest of the class
afterwards so make it good.
Batman Arkham Origins
Red Dead Redemption
The Last of us
Infamous Second Son
Far Cry 3
Ryse Son of Rome
Super Mario 3D World
Lego Marvel Super Heroes
World of Warcraft
Assassins Creed 4 Black Flag
Things to include in your case study
• Intro to the game
o context, basic description,
details (year, dev’, pub’)
• Main poster campaign
• Main trailers (maybe a gameplay
one and a cinematic one)
• Other online presence
o ie, social media?
• Look for consistency and
representation issues you
can bring up.
• Make sure to evaluate each
bit, don’t just describe!
• The overall aim is to
understand how a game is
marketed so that people want
to buy it.