Gaming Media Campaigns: Achieving Consistency Across Media Varying Forms.


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Gaming Media Campaigns: Achieving Consistency Across Media Varying Forms.

  1. 1. Poster Trailer Social networking Official Website
  2. 2. The purpose of this presentation is to make sure that you; 1. Research and collect examples of recent gaming marketing campaigns that you believe to be successfully in producing consistency across different media forms. 2. Should you be asked in the exam, explain the need to have consistency across different media forms when planning a successful gaming campaign. (A* approach = student are more likely to explain as opposed to just listing advantages of consistency across different media forms). 3. Have knowledge of media platforms (forms) that are commonly as part of media campaigns to promote new games. Secondly, that you have a good understanding of the strengths of each media form in helping to reach audiences and facilitate (make more likely) the buying of a new video game. (A* approach = student are likely to also have good knowledge and understanding of each media platform’s limitations (weakness) and how to try and address these).
  3. 3. Your task • Work in pairs to create a case study (like the Fifa 14 one, look at it on the blog if you want to remind yourself of it). • Add it to your powerpoints you already have o work on one persons then copy to the seconds so you both have a copy in the end • The following slide has lots of games to choose but each one can only be chosen by ONE pair! • Your work will be shared with the rest of the class afterwards so make it good.
  4. 4. Possible games Batman Arkham Origins Tomb Raider Red Dead Redemption Bioshock Infinite The Last of us Infamous Second Son Far Cry 3 Fallout 3 Ryse Son of Rome Titanfall Disney: Infinity Super Mario 3D World Tearaway Knack Skylanders Lego Marvel Super Heroes World of Warcraft L.A. Noire Skyrim Assassins Creed 4 Black Flag
  5. 5. Things to include in your case study • Intro to the game o context, basic description, details (year, dev’, pub’) • Main poster campaign • Main trailers (maybe a gameplay one and a cinematic one) • Viral • Website • Other online presence o ie, social media? • Look for consistency and representation issues you can bring up. • Make sure to evaluate each bit, don’t just describe! • The overall aim is to understand how a game is marketed so that people want to buy it.