1. All content contained herein is property of Deep Focus. ©2014 All Rights Reserved.
MEDIAPOST’S IOT: BEACONS 10 FEBRUARY 2015
MAKING BEACONS WORK

2. Live Poll

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16 OCTOBER 2014
32%Of top 100 retailers will
implement beacons in 2015
Source: BI Intelligence Report, August 2014

4. 4.5 MM Beacons will be deployed in 2018
3.5 MM Of these will be used by retailers
17 APRIL 2014
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Source: BI Intelligence Report, August 2014

5. 19 X Increase in product interaction
16.5 X Increase in app usage in-store
17 APRIL 2014
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6.4 X Increase in app retention
Source: BI Intelligence Report, August 2014

6. AGENDA
10 FEBRUARY 2015
• What are beacons?
• What can they do?
• Why is that useful?
• What are the limitations?
• Quick case study
• Future of beacons
• Key takeaways
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7. Quick Review
What are beacons?

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+

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+ ID (3-part #)

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They look like this

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15. What does a beacon do?

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1. “I'm here”
2. “This is my ID”
3. “You are this far”

17. Insight
“Beacons are digital sticky
notes - your app does all
the heavy lifting”

18. Why is this useful?

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Indoor Mapping:
• Not previously possible with GPS

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Indoor Mapping:
• Not previously possible with GPS
• Useful for large indoor areas

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Indoor Mapping:
• Not previously possible with GPS
• Useful for large indoor areas
• Large Retail Stores / Chains
• Museums
• Airports
• Parks
• Zoos/Aquariums
• Campuses
• Stadiums
• Hotels

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Unifying Online & Offline
• Online history

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Unifying Online & Offline
• Online history
• Visit tracking

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Unifying Online & Offline
• Online history
• Visit tracking
• Purchase path

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Unifying Online & Offline
• Online history
• Visit tracking
• Purchase path
• Personalization

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Local Offers
• Notifications for users
walking by

30. Insight
“Beacons are a turbocharger
not the engine”

31. What are the
limitations?

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• Need your app
• Need Bluetooth ON
(only 30-50% do)
• Accept permissions

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• Ranging is fast
• Monitoring is slow

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Connectivity is still key

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Beacons are not secure

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• Battery life:
1 month - 2 years
• Monitoring
• Replacement

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• Range / Calibration
• Deployment
• Up to 20 “regions”
on iOS

38. Insight
“Physical world is erratic –
planning for failure is the
path to success”

39. Case Study

44. What’s next?

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• Wifi + Bluetooth

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• Wifi + Bluetooth
• Cloud Management

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• Wifi + Bluetooth
• Cloud Management
• Two-communication

48. Key takeaways

49. • Distribution is key
• Beacons are a tool not a platform
• Test thoroughly and have a fallback

50. THANKS!
PAGE 50
16 OCTOBER 2014
GREG RATNER
Director of Technology
Deep Focus
Twitter: @GregRatner