LinkedIn for Business 101


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  • (users can find how to ask for recommendations by going to the top menu. Under “Profile”, they will find “Recommendations”)
  • (Official LinkedIn buttons and icons can be found at:
  • (information about events can be found at
  • (Groups can be found in the top menu of LinkedIn under “Groups”)
  • (The “Answers” section can be found in the top menu at LinkedIn by searching under “More”)
  • (information about skills is at or in the top menu under “More”)
  • (download the app for free at the iPhone app store. The cards are manually transcribed by LinkedIn staff, so it can take a bit before they’re ready)
  • (Advertising information is at: or in the top menu under “Home”)
  • LinkedIn for Business 101

    1. 1. LinkedIn for Business Tips PRESENTED BY GRASPITMARKETING.COM
    2. 2. Why LinkedIn
    3. 3. Tip #1 Write up your profile and take your time. There’s a lot involved and plenty you can share to grab someone’s interest. And always, use a professional photo.
    4. 4. Tip #2 Import your resume to make it easier to complete your profile. Yes, business owners should have resumes too.
    5. 5. Tip #3 Update your experience and other profile information regularly. These are the things that make you more interesting to other LinkedIn users.
    6. 6. Tip #4 Use the “Recommendation” feature to ask those you’ve worked for before to recommend you on LinkedIn.
    7. 7. Tip #5 Don’t wait until you need new clients to start connecting. Establish those connections now, so you can get the work right as you need it.
    8. 8. Tip #6 Get LinkedIn on your website. Include sharing buttons and a link to your LinkedIn profile.
    9. 9. Tip #7 Participate regularly. While rapid fire updates like you might see on Twitter aren’t usually expected, try to come around daily.
    10. 10. Tip #8 Make sure you’re approachable. Answer messages and questions that are directed at you.
    11. 11. Tip #9 Events are a great way to connect with like-minded professionals in your area.
    12. 12. Tip #10 Join and create LinkedIn Groups for even more meaningful interaction.
    13. 13. Tip #11 Establish your expertise and answer questions relevant to your subject matter in the “Answers” section of LinkedIn.
    14. 14. Tip #12 Be a connector on LinkedIn. If you know two people who should know each other, introduce them.
    15. 15. Tip #13 Find out what skills are in demand in your industry by using the “LinkedIn Skills” feature.
    16. 16. Tip #14 If you have an iPhone, try LinkedIn’s CardMunch application. It allows you to scan business cards and import your contacts. No more excuses for not following up!
    17. 17. Tip #15 If you want fast results from LinkedIn, start a LinkedIn advertising campaign.
    18. 18. Tip #16 Set a daily budget for your ads and monitor your early campaigns very closely.
    19. 19. Tip #17 LinkedIn advertising has strong targeting options. Use them to make sure your ad is getting to the people it should be.
    20. 20. Learn More & Get Started For more marketing help and advice, visit us Or Follow us on at