Introduction to Social Media for Business


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Consider this an important introduction to social media for business. It covers the benefits of social media, how to decide if it's right for you, a review of the top 4 networks (Facebook, Twitter, LinkedIn and Google+) and tips to make sure you get started out on the right foot.

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  • (Good place for business owners to connect with other professionals to make professional connections)
  • (With Google’s social search and “personal results” more shared content is being shown in regular Google search results)
  • (Hangouts are instant video/audio conferences…they also work with Youtube videos)
  • (The next few slides include some things to think about when deciding which social network to start on. You can more things to consider as well.)
  • (Because Twitter updates are easily seen, searched and users are often open to following people they don’t know, it is potentially a good place to start.)
  • (Networks like Twitter and LinkedIn aren’t very visual and while you can share, multimedia, the experience is not the same.)
  • (Encourage your listeners to avoid overwhelm or spreading themselves too thin. They don’t have to be Facebook stars overnight.)
  • (Encourage your listeners to follow others reaching the same target market and observe what they’re doing well. They can use this information to formulate their own approach.)
  • (Business owners don’t need to do all their social media updates, but there should be rules and guidelines in place for everyone participating.)
  • (From the four networks mentioned, advertising is currently available on Facebook and LinkedIn.)
  • Introduction to Social Media for Business

    1. 1. PRESENTED BY GRASPITMARKETING.COM Introduction to Social Media for Business [INSERT LOGO]
    2. 2. Why Social Media
    3. 3. Is Social Media Right for Your business? “ Just remember, social media is a complement to your marketing. It doesn’t replace it.”
    4. 4. Why acebook
    5. 5. acebook Approach
    6. 6. Why witter
    7. 7. witter Approach
    8. 8. Why Linked
    9. 9. Linked Approach
    10. 10. Why oogle+
    11. 11. oogle+ Approach
    12. 12. Where to Start
    13. 13. Where to Start
    14. 14. Where to Start
    15. 15. Where to Start
    16. 16. Remember This… “ You can’t be everywhere all the time. Grow your social media efforts slowly and strategically.”
    17. 17. Tips for Getting Started Have a Plan. Know why your participating and make a plan to get there.
    18. 18. Tips for Getting Started Realize that it can take time to produce results.
    19. 19. Tips for Getting Started Analyze the competition. What are they doing successfully?
    20. 20. Tips for Getting Started Consider working with a team, but make sure you’re all on the same page.
    21. 21. Tips for Getting Started Profiles are important. They’re how people find you and decide if they want to follow you. Make sure they can do that.
    22. 22. Tips for Getting Started Social media is social, so be social. Blatant self-promotion rarely get followed for long. Interact with your followers…don’t just broadcast.
    23. 23. Tips for Getting Started Advertising on social networks can produce quick results, is measurable and easy to improve upon.
    24. 24. Learn More & Get Started For more marketing help and advice, visit us Or Follow us on at