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Power of Design

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Power of Design presentation for Atlanta Wordcamp.

Published in: Design

Power of Design

  1. 1. Scott Fisk Professor of Graphic Design Samford University AIGA Birmingham Birmingham.aiga.org 
 The power of
 DESIGN
 http://atlanta.wordcamp.org/2015/   @scottfisk  
  2. 2. Topics: 1. What is design? 2. Why good design matters. 2. What is good design? 3. Human centered design. 4. Design Basics.
 5. Get inspired! 
 The power of
 DESIGN

  3. 3. What is design? 
 The power of
 DESIGN

  4. 4. What is design? “Design is thinking made visual” Saul Bass 1920-1966 
 The power of
 DESIGN

  5. 5. What is design? Visual problem solving 
 The power of
 DESIGN

  6. 6. 
 why
 DESIGN  
 MATTERS
  7. 7. WHY
 design matters
 
 1st Impression Counts
 Brand Manifestation
 Credibility User Trust Sticky Factor
 Return Rate
 More Sales
 and more importantly….
 
 
 
 The power of
 DESIGN

  8. 8. 
 GOOD DESIGN
 MEMORABLE  

  9. 9. 
 POPULAR BRANDS?
 
 
 
 
 
 
 
 
 
 
 
 

  10. 10. 
 POPULAR BRANDS
 
 
 
 
 
 
 
 
 
 
 
 
        Copyright  ©  2014  Interbrand.  All  Rights  Reserved.
  11. 11. IMPRINTED INTO OUR MEMORY 
 emotional
 RESPONSE

  12. 12. 
 GOOD
 DESIGN

  13. 13. 
 USABILITY
 ACCESSIBILITY
 SIMPLICITY
 INNOVATIVE
 ENGAGING
 BRANDING
 FUCTIONALITY
 USEFUL
 AESTHETIC
 HONEST
 LONG LASTING
 
 GOOD
 DESIGN

  14. 14. 
 all good
 DESIGN IS?

  15. 15. 
 HUMAN
 CENTERED

  16. 16. In  broad  terms,  user-­‐centered  design  (UCD)  is  a  type  of  user  interface  design  and  a   process  in  which  the  needs,  wants,  and  limitations  of  end  users  of  a  product  are  given   extensive  attention  at  each  stage  of  the  design  process. Source:  Wikipedia  http://en.wikipedia.org/wiki/User-­‐centered_design 
 HUMAN
 CENTERED

  17. 17. Gotten lost due to poor signage Failed to figure out direction Failed to figure out how to use a tv remote Burned yourself when you thought cold water was going to come out of the fosset 
 
 
 
 
 
 HAVE YOU
 EVER?

  18. 18. Source:  http://chriselyea.com/design-­‐lessons-­‐learned/badly-­‐designed-­‐doors/
  19. 19. Source:  http://chriselyea.com/design-­‐lessons-­‐learned/badly-­‐designed-­‐doors/
  20. 20. 
 what does good
 DESIGN DO?

  21. 21. 
 SOLVES
 PROBLEMS

  22. 22. Design
 moch-ups
 wireframes
 prototypes
 
 
 Testing
 User testing evaluations stats
 
 
 Analysis
 personals userneeds context
 
 

  23. 23. 
 DESIGN
 BASICS

  24. 24. GRIDS
  25. 25. GRIDS
  26. 26. NEGATIVE SPACE
  27. 27. BRAINSTORMING No wrong answers The obvious answers normally come first Write down or sketch ideas Share ideas with others Do not be in a hurry Be inspired
  28. 28. INSPIRATION

  29. 29. calm
  30. 30. 
 CHOOSING A FONT
 TYPOGRAPHY

  31. 31. SERIF VERSUS
 San-Serif
 

  32. 32. Typography (from the Greek words τύπος (typos) = form and γραφή (graphe) = writing) is the art and technique of arranging type in order to make language visible. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning[2]). Typography (from the Greek words τύπος (typos) = form and γραφή (graphe) = writing) is the art and technique of arranging type in order to make language visible. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning[2]). 
 LINE HEIGHT?
 
 
 
 
 
 
 
 
 
 
 
 

  33. 33. 
 CHOOSING A 
 COLOR

  34. 34. COLOR
 When branding how many colors should you use? 
 

  35. 35. CUSTOM 
 Themes – Benefits
 

  36. 36. HOW CAN
 you prove the success of a design?
 

  37. 37. Thank you! Presentation at: http://www.slideshare.net/graphicsmaker/ http://atlanta.wordcamp.org/2015/   @scottfisk  

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