Design for Non-Designers

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  • Since the Renaissance, many artists and architects have proportioned their works to approximate the golden ratio — especially in the form of the golden rectangle, in which the ratio of the longer side to the shorter is the golden ratio. The rationale behind it is the belief that this proportion is organic, universal, harmonic and aesthetically pleasing. Indeed, being evident everywhere in the universe (in fact, many things around us can be expressed in this ratio), divine proportion (which is also called Golden ratio, divine section, golden cut and mean of Phidias) is probably the most known law of proportion which can dramatically improve the communication of your design.
  • Since the Renaissance, many artists and architects have proportioned their works to approximate the golden ratio — especially in the form of the golden rectangle, in which the ratio of the longer side to the shorter is the golden ratio. The rationale behind it is the belief that this proportion is organic, universal, harmonic and aesthetically pleasing. Indeed, being evident everywhere in the universe (in fact, many things around us can be expressed in this ratio), divine proportion (which is also called Golden ratio, divine section, golden cut and mean of Phidias) is probably the most known law of proportion which can dramatically improve the communication of your design.
  • Design for Non-Designers

    1. 1. DESIGN for Non-Designers http://2013.birmingham.wordcamp.org #WPYall @scottfisk
    2. 2. DESIGN for Non-Designers http://2013.birmingham.wordcamp.org #WPYall @scottfisk Scott Fisk Professor of Graphic Design Samford University AIGA Birmingham Birmingham.aiga.org
    3. 3. DESIGN for Non-Designers http://2013.birmingham.wordcamp.org #WPYall @scottfisk Topics: 1. What is design? 2. Why good design matters. 3. What is good design? 4. Human centered design. 5. Design Basics. 6. Get inspired!
    4. 4. DESIGN for Non-Designers http://2013.birmingham.wordcamp.org #WPYall @scottfisk What is design?
    5. 5. DESIGN for Non-Designers http://2013.birmingham.wordcamp.org #WPYall @scottfisk What is design? creative problem solving
    6. 6. WHY design matters
    7. 7. WHY design matters 1st Impression Counts Brand Manifestation Credibility User trust Sticky factor Return rate More Sales and more importantly….
    8. 8. GOOD DESIGN IS MEMORABLE
    9. 9. POPULAR BRANDS
    10. 10. POPULAR BRANDS
    11. 11. EMOTIONAL RESPONSE IMPRINTED INTO OUR MEMORY
    12. 12. GOOD DESIGN
    13. 13. USABLE ACCESSIBLE SIMPLE INNOVATIVE ENGAGING BRANDED FUNCTIONAL USEFUL AESTHETIC HONEST LONG LASTING GOOD DESIGN
    14. 14. WHAT is good design really?
    15. 15. HUMAN centered
    16. 16. HUMAN centered In broad terms, user-centered design (UCD) is a type of user interface design and a process in which the needs, wants, and limitations of end users of a product are given extensive attention at each stage of the design process. Source: Wikipedia http://en.wikipedia.org/wiki/User-centered_design
    17. 17. Source: http://chriselyea.com/design-lessons-learned/badly-designed-doors/
    18. 18. Source: http://chriselyea.com/design-lessons-learned/badly-designed-doors/ Source: http://chriselyea.com/design-lessons-learned/badly-designed-doors/
    19. 19. WHAT does good design really do?
    20. 20. SOLVES problems
    21. 21. DESIGN basics
    22. 22. GRIDS
    23. 23. GRIDS
    24. 24. NEGATIVE SPACE
    25. 25. GOLDEN RATIO
    26. 26. GOLDEN RATIO 960px 593px 367px
    27. 27. RULE OF THIRDS
    28. 28. RULE OF THIRDS
    29. 29. BRAINSTORMING Define problem No wrong answers Dedicate ample time to the process Get input from stakeholders Share ideas with others Do not be in a hurry Be inspired
    30. 30. INSPIRATION
    31. 31. calm
    32. 32. calm DO THINGS FOR YOURSELF THAT MAKE YOU HAPPY
    33. 33. calm SKETCH/JOURNAL IDEAS
    34. 34. TYPOGRAPHY How to choose an font?
    35. 35. SERIFVERSUS San-Serif
    36. 36. Typography (from the Greek words (typos) = form andτύπος γραφή (graphe) = writing) is the art and technique of arranging type in order to make language visible. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning[2]). Typography (from the Greek words (typos) = form andτύπος γραφή (graphe) = writing) is the art and technique of arranging type in order to make language visible. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning[2]). LINE HEIGHT
    37. 37. COLOR How to choose?
    38. 38. http://2013.birmingham.wordcamp.org #WPYall @scottfisk Thank you! Presentation at: http://www.slideshare.net/graphicsmaker/ scott@scottfisk.com

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