OMG Agency | Interactive Advertising

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A presentation by @grantspanier and @chadolsen at the U of M on 02/16/12. Focused primarily on mobile, digital, social media and interactive advertising. Plus an overview of OMG Agency.

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OMG Agency | Interactive Advertising

  1. 1. University of Minnesota | 02/16/12
  2. 2. Chad Olsen Grant Spanier Founder Creative DirectorAbout
  3. 3. •  THE STORY •  MOBILE •  VALUE •  EXPERIENCE •  SOCIAL •  PROCESS •  WORKAgenda
  4. 4. THE STORY.
  5. 5. The Story
  6. 6. The Story
  7. 7. The Story
  8. 8. The Story
  9. 9. MOBILEMobile
  10. 10. Do you have one of these?Smartphone XfinityApple TV HuluXbox 360 NetflixPS3 PCWii LaptopiPod or MP3 Tablet
  11. 11. YES. you do.
  12. 12. Mobile helps blend real-world and digital applications.Mobile
  13. 13. The best camera is the one that’s with you. -Chase Jarvis-Mobile
  14. 14. NFC: Near Field Communication 2014: Mobile will be the top way to go onlineSoon-to-come with Mobile
  15. 15. TV IS GOING MOBILE.Mobile
  16. 16. 86% PERCENT OF MOBILE INTERNET USERS THAT SURF THE INTERNET WHILE WATCHING TVSource: Nielsen Mobile
  17. 17. THE SUPER BOWLMobile
  18. 18. Mobile
  19. 19. Mobile
  20. 20. Mobile
  21. 21. Mobile
  22. 22. OLD SPICECASE STUDY (watch video)
  23. 23. VALUE
  24. 24. Commodities Goods Services Experiences Extract – economic value Supply – business imperative Sell – marketing value Ship to market – consumer sensibilityValue
  25. 25. BEANS $0.03Value
  26. 26. Commodities Goods Services Experiences Make – economic value Control costs – business imperative Differentiate – marketing value Lower price – consumer sensibilityValue
  27. 27. CAN$0.15Value
  28. 28. Commodities Goods Services Experiences Deliver – economic value Improve – business imperative Immediate Availability – marketing value Quality – consumer sensibilityValue
  29. 29. CUP$0.75Value
  30. 30. Commodities Goods Services Experiences Stage – economic value Render Offering – business imperative Engagement/Preference – marketing value Authenticity – consumer sensibilityValue
  31. 31. LATTE $4.00Value
  32. 32. WHY?
  33. 33. EXPERIENCE
  34. 34. EXPERIENCEIS EVERYTHING.
  35. 35. INTERACTIVEIS EVERYTHING.
  36. 36. INTERACTIVE IS CHANGING BEHAVIOR.
  37. 37. HOW?
  38. 38. FUN.
  39. 39. FUN.Enjoyment, amusement, or lighthearted pleasure.
  40. 40. FUN THEORY VIDEO. (watch video)
  41. 41. SO, LET’S TALK SOCIAL.
  42. 42. 4 BILLION SHARES ON FACEBOOK LET’S SO, EVERYDAY. SOCIAL. TALKSource: Mashable
  43. 43. 381, 576, 305 NUMBER OF FOURSQUARE SO, LET’S CHECK-INS SOCIAL. TALK 2010Source: Mashable
  44. 44. WE ALLKNOWSOCIAL. LET’S SO,WE ARETALK SOCIAL.DIGITALNATIVES.
  45. 45. OUR PROCESS
  46. 46. IDENTIFYLISTEN SO, LET’S STRATEGIZEENGAGE TALK SOCIAL.MEASURE
  47. 47. IDENTIFYLISTEN SO, LET’S STRATEGIZEENGAGE TALK SOCIAL.MEASURE
  48. 48. IDENTIFYLISTEN SO, LET’S STRATEGIZEENGAGE TALK SOCIAL.MEASURE
  49. 49. IDENTIFYLISTEN SO, LET’S STRATEGIZEENGAGE TALK SOCIAL.MEASURE
  50. 50. IDENTIFYLISTEN SO, LET’S STRATEGIZEENGAGE TALK SOCIAL.MEASURE
  51. 51. Florence Court | Social Graf Optical | Fashion Show Lila & Claudines | Social, Video, Web, Photography Yukari Spa | Social, Video, Web, Photography Heartbreakers | Social, Video, Web, Photography, Event Planning ByME | App SmartenUP Expo | Branding, Social, Event Planning, Video The Restful Jaw Company | VideoOur Work
  52. 52. Heartbreakers
  53. 53. Heartbreakers
  54. 54. Yukari Spa
  55. 55. ByME
  56. 56. Connect to Me
  57. 57. smartenUP
  58. 58. smartenUP VIDEO (watch video)
  59. 59. WE CREATEEXPERIENCES. OMG. LOL.
  60. 60. QUESTIONS?
  61. 61. chad@omgagency.com @chadolsengrant@omgagency.com @grantspanier omgagency.com @omgagency

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