The Gerk Manifesto
The Gerk Manifesto
How Geeks,
Nerds, Dorks
and ADHD
folks can
become
awesome
social citizens.
Featuring the multi-passiona...
Who’s the cool guy or dork?

It’s a matter of social context.
GERKOLOGY 101
THE BIRTH OF THE GERK
“GERK”

What’s
that?
You won’t
find it here
Or here…
What about
here?
Google here sucks (or does it?)
#1 definition sucks, so on to #2…
YES!!!
Okay, this needs some work…
My new definition of “Gerk”
A person who is transforming themselves into
an awesome social citizen.
Gerk Traits
1. May have any combination of the following
personality traits or neurological conditions:
Geek, Nerd, Dork, ...
GERK

Why be
one?
Many of us want to be
“super.” But we forget…

…Superheroes need
their “secret”
identities.
They know when to
blend in, an...
GERKOLOGY 101
GERK-ISMS
Gerk
A neuro-special individual who is transforming
themselves into an awesome social citizen.
Neuro-normal
1. Someone who identifies as a “normal”
person.
2. Aka, neuro-typical, or “normie.”
3. A non-gerk.
Supergerk
1. A gerk who is admired and emulated for their
“multi-intelligence” across the organic world
and digital univer...
Superfessional
• A multi-passionate individual who blends their
professional and personal life into their public
identity....
Digital Culture
• A multi-passionate individual who blends their
professional and personal life into their public
identity...
DQ (Digital Intelligence)
• The IQ and EQ of an individual in one or more
online cultures.
• This supercedes technical kno...
Social context
• The circumstances that form the setting for an
event, statement, or idea, and in terms of
which it can be...
Mindfulness
• The quality or state of being conscious or
aware of something.
• a mental state achieved by focusing one's
a...
Mindfulness (as I see it)
• Being present in the present for as long as
possible.
• Paying attention to one’s surroundings...
Gerks at Work
Gerks at Work
• Product videos are
hosted by content
coordinators who
create their own
scripts, matching their
personality and the
item ...
Orabrush: Social Video Success
Do YOU consider yourself to be a
GERK?

Nerd Misfit
Dork
ADD
Geeks
Asperger
Misfit Mensa
Who do YOU consider to be a
SuperGerk?
Final Thought…
Remember these Gerk Tips
• Be mindful of social context.
• Know when to blend in, and when to
stand out.
• Gifts need acco...
Your Feedback is Valuable to Me!
• Do we benefit from having a new definition for
“gerk?”
• Would a book on the Gerk Manif...
@GRANTCROWELL
A Gerk Manifesto: Misfit to Awesome Social Citizen
A Gerk Manifesto: Misfit to Awesome Social Citizen
A Gerk Manifesto: Misfit to Awesome Social Citizen
A Gerk Manifesto: Misfit to Awesome Social Citizen
A Gerk Manifesto: Misfit to Awesome Social Citizen
A Gerk Manifesto: Misfit to Awesome Social Citizen
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A Gerk Manifesto: Misfit to Awesome Social Citizen

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How geeks, nerds, dorks, and ADD individuals can transform themselves into awesome social citizens – by Grant Crowell. Originally presented at the Chicago Mensa Conference – October 26, 2013.

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  • Social video marketing (SVM) is a component of an integrated marketing communications plan designed to increase audience engagement through social activity around a given video. In a successful social video marketing campaign, the content, distribution strategy and consumer self expression tools combine to allow an individual to “add their voice” or co-create value to a piece of content - then further propagating it out to their social circles.Social video typically benefits from a halo effect cast by the "influencers” of a given social grouping.SVM draws on consumer culture theory, economic theory, and social theory around the psychology of sharing. Social video marketing differs from social marketing, which has the intent of influencing behavior for a social good.Theories on Social Video and Sharing[edit]Historical Context of Social Video MarketingConditions which have made the market conducive to the rise of social video marketing:Falling cost of technologyCameras' ubiquityIncrease of bandwidth and consumer accessComputer speed/RAMDesktop publishingRise of social networking sites[edit]Usage of the termReelSEO mentions “social video marketing” frequently and has been using the term since at least 2010. “Social Video Marketing” as a term has also been championed by Internet entrepreneur Shawn Hopwood.[1][edit]Current ResearchIn a 2011 study published in Psychological Science, a journal of the Association for Psychological Science, Jonah Berger found that subjects the sharing of stories or information may be driven in part by arousal. When people are physiologically aroused, whether due to emotional stimuli or otherwise, the autonomic nervous is activated, which then boosts social transmission. Simply put, evoking certain emotions can help increase the chance a message is shared.“In a prior paper, we found that emotion plays a big role in which New York Times articles make the most emailed list. But interestingly, we found that while articles evoking more positive emotions were generally more viral, some negative emotions like anxiety and anger actually increased transmission while others like sadness decreased it. In trying to understand why, it seemed like arousal might be a key factor,” says Berger,[2] the Joseph G. Campbell Jr. Assistant Professor of Marketing at the University of Pennsylvania.In the study, Berger suggests that feeling fearful, angry, or amused drives people to share news and information. These types of emotions are characterized by high arousal and action, as opposed to emotions like sadness or contentment, which are characterized by low arousal or inaction. “If something makes you angry as opposed to sad, for example, you’re more likely to share it with your family and friends because you’re fired up,” continues Berger.
  • http://www.urbandictionary.com/define.php?term=Gerk
  • http://www.urbandictionary.com/define.php?term=GerkThe problem with this term is that is still
  • http://www.urbandictionary.com/define.php?term=GerkThe problem with this term is that is still
  • Ask the audience:Would you like me to define this?
  • Ask the audience:Would you like me to define this?
  • Maybe this can help better explain. We know how much the Internet transformed business and our culture. I am here to say that we are going through just as big a revolution. The 5th age of Modern Business is underway.To understand where we are, we must first look back at where we came .We must understand that at each age, businesses had to adapt to technological and market forcesWe must understand that to survive in our current age, we must fundamentally evolve the organization to a highly adaptive one. Rarely in business history has a new age opened up so many possibilities across every industry and discipline. In less than 5 years, the balance of power has shifted from seller to buyer, from big media to the influential individual, from industry trade associations to thriving digital communities . Now is the single greatest time in history to be in business. This Fifth Age of business has created a new set of rules for organizations to compete in the economy as equals. But being large no longer ensures having a competitive advantage. In fact, it may mean the opposite.  What else is business has been disrupted, shattered or destroyed?
  • Know when to blend in and when to stand out.
  • Ask the audience:Would you like me to define this?
  • Ask the audience:Would you like me to define this?
  • Ask the audience – any other words that come to mind?
  • Ask the audience – any other words that come to mind?
  • Ask the audience – any other words that come to mind?
  • Ask the audience – any other words that come to mind?
  • http://youtu.be/ko5eDNX5KSw
  • Product videos are hosted by content coordinators who create their own scripts, matching their personality and the item they’re talking about.These one-minute-or-less videos begin with the coordinator on a stark white background introducing themselves and then, in their own style, describing the product.The effect is liking talking to a good friend — a friend explaining what he or she likes about a favorite shoe, bag, or hat.In the video for the Nike5 Elastico indoor soccer show, the host describes the shoe and accidentally drops it. It’s silly but that’s part of the brand. Zappos’ videos feel real because they are real – and shoppers love them.
  • http://video-commerce.org/2012/06/engage-and-convert-a-sneak-peak-into-orabrushs-social-video-playbook/
  • A Gerk Manifesto: Misfit to Awesome Social Citizen

    1. The Gerk Manifesto
    2. The Gerk Manifesto How Geeks, Nerds, Dorks and ADHD folks can become awesome social citizens. Featuring the multi-passionate, Superfessional Videologist Grant Crowell
    3. Who’s the cool guy or dork? It’s a matter of social context.
    4. GERKOLOGY 101 THE BIRTH OF THE GERK
    5. “GERK” What’s that?
    6. You won’t find it here
    7. Or here…
    8. What about here?
    9. Google here sucks (or does it?)
    10. #1 definition sucks, so on to #2…
    11. YES!!!
    12. Okay, this needs some work…
    13. My new definition of “Gerk” A person who is transforming themselves into an awesome social citizen.
    14. Gerk Traits 1. May have any combination of the following personality traits or neurological conditions: Geek, Nerd, Dork, ADHD. 2. Has an above average IQ, EQ, and DQ (Digital Intelligence) 3. Is mindful of social context 4. Values making social connections to other people, including those different from them. 5. Regularly self-assesses.
    15. GERK Why be one?
    16. Many of us want to be “super.” But we forget… …Superheroes need their “secret” identities. They know when to blend in, and when to stand out.
    17. GERKOLOGY 101 GERK-ISMS
    18. Gerk A neuro-special individual who is transforming themselves into an awesome social citizen.
    19. Neuro-normal 1. Someone who identifies as a “normal” person. 2. Aka, neuro-typical, or “normie.” 3. A non-gerk.
    20. Supergerk 1. A gerk who is admired and emulated for their “multi-intelligence” across the organic world and digital universe. 2. Someone who has achieved extraordinary accomplishments through a combination of personal intelligence and social connections.
    21. Superfessional • A multi-passionate individual who blends their professional and personal life into their public identity. • Someone who stands out positively in both the organic world and the digital universe. • Someone who is awesome through being useful.
    22. Digital Culture • A multi-passionate individual who blends their professional and personal life into their public identity. • Someone who stands out positively in both the organic world and the digital universe.
    23. DQ (Digital Intelligence) • The IQ and EQ of an individual in one or more online cultures. • This supercedes technical know-how. It must include a sense of emotional intelligence into the digital culture. (I.e., “digital empathy.) • How organic people travel the digital universe to make real connections.
    24. Social context • The circumstances that form the setting for an event, statement, or idea, and in terms of which it can be fully understood and assessed by both the giver and the receiver. • Balancing our need for human companionship and our desire for self-expression without total self-absorption.
    25. Mindfulness • The quality or state of being conscious or aware of something. • a mental state achieved by focusing one's awareness on the present moment, while calmly acknowledging and accepting one's feelings, thoughts, and bodily sensations, used as a therapeutic technique.
    26. Mindfulness (as I see it) • Being present in the present for as long as possible. • Paying attention to one’s surroundings and circumstances without judging.
    27. Gerks at Work
    28. Gerks at Work
    29. • Product videos are hosted by content coordinators who create their own scripts, matching their personality and the item they’re talking about. • The effect is liking talking to a good friend explaining what he or she likes, with unexpected mistakes sometimes left in.
    30. Orabrush: Social Video Success
    31. Do YOU consider yourself to be a GERK? Nerd Misfit Dork ADD Geeks Asperger Misfit Mensa
    32. Who do YOU consider to be a SuperGerk?
    33. Final Thought…
    34. Remember these Gerk Tips • Be mindful of social context. • Know when to blend in, and when to stand out. • Gifts need accomplishments • Ideas need execution. • Listen, shut up, and learn. • Be Super-fessional
    35. Your Feedback is Valuable to Me! • Do we benefit from having a new definition for “gerk?” • Would a book on the Gerk Manifesto be helpful to you? • What contents would you like to have in it? • What questions would you want to have answered? • What other types of media and engagement would you want to see? • What other POVs do you have?
    36. @GRANTCROWELL

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