Marketing Professionals International TechCon event on February 19, 2013, at the Illinois Institute of Technology -- http://mpitechcon.com
Engage and Convert? Social Video Strategies for Real World ROI
What do businesses mean when they say they do “social video”? Is it just about creating an interesting video and distributing it on YouTube and other social networks? Or, is it more importantly about genuinely listening, engaging, and helping others in ways that turns visitors into followers, prospects into clients, critics into evangelists, and individuals into communities? This session will explain the unique opportunities and advantages to applying social video for any business or professional, and best practices with online video for getting targeted traffic and stakeholder engagement towards measurable conversions. Topics will include:
-- What social video is, and why you need to do it.
-- The myths and facts about video “engagement.”
-- How to build your “social video playbook” –with customized video strategies and tactics tailored to your business goals.
--The video KPIs you should know and measure Top video tips for every online professional (and how to avoid the big mistakes!)
ABOUT GRANT CROWELL
Grant Crowell is a highly regarded corporate strategist, content marketer, and thought leader in the online video industry dating back to 2005; and with roots in the online marketing industry since 1996. His online video best practices helps clients reach targeted audiences that convert with real-world business goals, including specialties of R&D, SEO, social media, content marketing, e-commerce, usability, ROI, legal, relationship marketing, and reputation management. He serves as a consultant, trainer, and media director to both large enterprises and startups, with clients including Sears and Insurance Auto Auctions. He is also a regularly featured speaker at conferences including Blogworld / New Media Expo, Search Engine Strategies, Search Marketing Expo (SMX), Streaming Media, Mediabistro, ad:tech, PubCon, and the American Bar Association (ABA). His long-time coverage of the online video space includes being one of the first regular columnists and media producers for ReelSEO.com, the #1 Google-ranked publication dedicated to covering the business, culture, and technology of online video. He was also