Online Psychology Research

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  • Excellent presentation about doing research online. Very helpful and clear.
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  • John Krantz maintains the APS web experiment list at Hanover College. He has reviewed all studies to date (2000) that compared results from web-based and laboratory-based samples. He found the data match up beautifully – there’s little difference between results gotten in the lab and those obtained online.
  • Random.org also offers third-party draw services for raffles. The price for up to 500 participants is $4.95.
  • Online Psychology Research

    1. 1. GRANT HELLER DOCTORAL CANDIDATE IN CLINICAL PSYCHOLOGY UNIVERSITY OF DETROIT MERCY Conducting Psychological Survey Research Online
    2. 2. Pros & Cons of Online Research <ul><li>Pros </li></ul><ul><ul><li>Saves money (and trees) from photocopies </li></ul></ul><ul><ul><li>Online hosting keeps all your data backed up in the cloud </li></ul></ul><ul><ul><li>Easy to check on progress of surveys </li></ul></ul><ul><ul><li>Eliminates data entry (reduces potential error) </li></ul></ul><ul><ul><li>More research in less time </li></ul></ul><ul><ul><li>Do more with less – helps level playing field with large universities </li></ul></ul><ul><li>Cons </li></ul><ul><ul><li>Potential sampling bias due to the “digital divide” </li></ul></ul><ul><ul><ul><li>Ss tend to be young, Caucasian, well educated… </li></ul></ul></ul><ul><ul><li>Self selecting sample </li></ul></ul><ul><ul><li>Ss unmonitored </li></ul></ul><ul><ul><li>Confidentiality & Security Concerns? </li></ul></ul><ul><ul><li>Initial work of setting up survey online & learning the technology </li></ul></ul>
    3. 3. Software & Hosting <ul><li>Commercial grade survey software is expensive </li></ul><ul><ul><li>> $100, and need a dedicated server </li></ul></ul><ul><li>Lime Survey ( www.limesurvey.org ) </li></ul><ul><ul><li>Open source survey application for the technically inclined. </li></ul></ul><ul><ul><li>Free & powerful, but need a dedicated server & know-how. </li></ul></ul><ul><li>Online Survey Tools </li></ul><ul><ul><li>Many offer free trial accounts or student accounts </li></ul></ul>
    4. 4. Online Survey Tools <ul><li>www.surveygizmo.com </li></ul><ul><li>www.surveymonkey.com </li></ul><ul><li>www.zoomerang.com </li></ul><ul><li>www.polldaddy.com </li></ul><ul><li>www.questionpro.com </li></ul>
    5. 5. What do these tools do? <ul><li>Flexible survey look & feel </li></ul><ul><ul><li>Templates, question bank, etc. </li></ul></ul><ul><li>Skip logic </li></ul><ul><li>Piping </li></ul><ul><li>Randomization </li></ul><ul><li>Website integration </li></ul><ul><ul><li>Your webpage, Facebook, Twitter, etc. </li></ul></ul><ul><li>Basic descriptive stats and graphs </li></ul><ul><ul><li>Tutorial (surveygizmo) </li></ul></ul>Adapted from idealware: www.techsoup.org/learningcenter/software/page10744.cfm
    6. 6. Participant Recruitment <ul><li>Free methods </li></ul><ul><ul><li>Psychology Student Participant Pools </li></ul></ul><ul><ul><li>Listserves & discussion boards </li></ul></ul><ul><ul><ul><li>Be mindful about “spam” rules </li></ul></ul></ul><ul><ul><li>Classified adds: </li></ul></ul><ul><ul><ul><li>www.craigslist.com </li></ul></ul></ul><ul><ul><li>“ Willing to be contacted for further studies?” checkbox </li></ul></ul><ul><ul><li>Social networking </li></ul></ul><ul><ul><ul><li>Facebook </li></ul></ul></ul><ul><ul><ul><li>Twitter </li></ul></ul></ul><ul><ul><ul><li>Professional networking </li></ul></ul></ul>
    7. 7. Recruitment (cont.) <ul><li>Where to post your survey online </li></ul><ul><ul><li>http://psych.hanover.edu/research/exponnet.html </li></ul></ul><ul><ul><ul><li>Maintained by APS at Hanover College </li></ul></ul></ul><ul><ul><li>www.socialpsychology.org/expts.htm </li></ul></ul><ul><ul><li>www.webexperiment.net </li></ul></ul><ul><ul><li>www.in-mind.org/online-research/index.php </li></ul></ul><ul><ul><li>www.onlinepsychresearch.uk </li></ul></ul><ul><ul><ul><li>University of Central Lancashire </li></ul></ul></ul><ul><ul><li>http://genpsylab-wexlist.unizh.ch/ </li></ul></ul><ul><ul><ul><li>University of Zurich </li></ul></ul></ul>
    8. 8. Incentives for Participation <ul><li>Incentives typically boost response rates by 50%. </li></ul><ul><ul><li>Important to keep the incentive appropriate to task </li></ul></ul><ul><li>Extra credit for psychology students </li></ul><ul><li>Raffles </li></ul><ul><li>Picking a winner </li></ul><ul><ul><li>www.random.org/integers (if 1 winner) </li></ul></ul><ul><ul><li>www.random.org/sequences (if > 1 winner) </li></ul></ul><ul><ul><li>www.random.org also offers 3 rd party draw services for raffles at a reasonable price. </li></ul></ul>
    9. 9. Zoomerang’s Online Survey Tips <ul><li>10 tips to improve online surveys </li></ul><ul><ul><li>1.) Clearly define the purpose of your online survey </li></ul></ul><ul><ul><li>2.) Keep survey short (as possible) and focused </li></ul></ul><ul><ul><li>3.) Keep the questions simple </li></ul></ul><ul><ul><li>4.) Use close ended questions (quantitative) whenever possible </li></ul></ul><ul><ul><li>5.) Keep rating scale questions consistent through the survey </li></ul></ul><ul><ul><li>6.) Logical ordering </li></ul></ul><ul><ul><li>7.) Pre-test your survey (and pilot test if possible) </li></ul></ul><ul><ul><li>8.) Consider your audience when sending invitations </li></ul></ul><ul><ul><li>9.) Consider sending several reminders </li></ul></ul><ul><ul><li>10.) Consider offering an incentive </li></ul></ul>adapted from: http://www.zoomerang.com/Top-Ten-Survey-Tips/
    10. 10. Demonstration <ul><li>Demonstration of Surveygizmo </li></ul><ul><ul><li>www.surveygizmo.com </li></ul></ul>

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