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A tour of social media
<ul><li>Introduction </li></ul><ul><li>Facebook </li></ul><ul><li>You Tube </li></ul><ul><li>Twitter </li></ul><ul><li>Lin...
<ul><li>Time take for new innovation to be adopted by 25% of US population </li></ul>46 years 35 years 26 years 6 years 18...
<ul><li>Internet users = 70% of the population </li></ul><ul><li>UK is the most active internet population in Europe </li>...
Content Commerce Conversation Connectedness Four interrelated phases
 
<ul><li>Public relations </li></ul><ul><li>Customer service </li></ul><ul><li>Research </li></ul><ul><li>Brand reputation ...
 
Every audience & every country catered for…
Social Networks come and go…
Online communities now more popular than email … social networking is here to stay
The heavyweights…
<ul><li>2/3 of global internet population visits social networks </li></ul>(Source: Nielsen , Global Faces & Networked Pla...
<ul><li>Time spent on social networks is growing at 3x the overall internet rate and already accounts for c.10% of all int...
Making it all work together #1 fan page  Most followers (1.2m) Collection of photos for  every state visited Ability to cr...
<ul><li>Introduction </li></ul><ul><li>Facebook </li></ul><ul><li>You Tube </li></ul><ul><li>Twitter </li></ul><ul><li>Lin...
… and growing by well over 600,000 users per day (Jan - Feb 09) 250m+
If Facebook were a country, it would be the fourth most populated in the world, ahead of Indonesia, Brazil and Japan.
Main navigation Notification of Friends birthdays  Latest news from Friends in network Photo albums published by friends H...
<ul><li>Strengths </li></ul><ul><li>Free to build  </li></ul><ul><li>Well indexed in search engines </li></ul><ul><li>Mult...
Brands in action
Consumers fight back
<ul><li>Introduction </li></ul><ul><li>Facebook </li></ul><ul><li>You Tube </li></ul><ul><li>Twitter </li></ul><ul><li>Lin...
You Tube <ul><li>YouTube has 258 million users and 50% visit weekly or more </li></ul>More than 100 million videos a day a...
YouTube and the 30 dwarves
Profile of user who posted video Other videos by user Videos with related subject matter Comments Video player – includes ...
<ul><li>Strengths </li></ul><ul><li>Instant publishing  </li></ul><ul><li>Can create distinct brand presence </li></ul><ul...
<ul><li>Passed 3 million views in 10 days </li></ul><ul><li>Forced to withdraw product </li></ul>Consumers fight back
Brands in action
<ul><li>Introduction </li></ul><ul><li>Facebook </li></ul><ul><li>You Tube </li></ul><ul><li>Twitter </li></ul><ul><li>Lin...
Twitter <ul><li>Estimated 5-10 thousand new accounts are opened per day </li></ul>London has the more twitter users than a...
Area where you post your “tweet” “ Tweets” from people you follow User information – how many followers Trending topics – ...
<ul><li>Strengths </li></ul><ul><li>Real time news </li></ul><ul><li>Direct connection with customers </li></ul><ul><li>Ca...
<ul><li>Why do they tweet? </li></ul><ul><li>Monitor conversation around a product </li></ul><ul><li>Directly engage with ...
Real time reporting
<ul><li>Introduction </li></ul><ul><li>Facebook </li></ul><ul><li>You Tube </li></ul><ul><li>Twitter </li></ul><ul><li>Lin...
<ul><li>42 million professionals from every country around the world, with approximately </li></ul><ul><li>half of the mem...
Suggestions for contacts you may know Ability to create and advertise events Latest updates from your network Latest news ...
<ul><li>Strengths </li></ul><ul><li>Connect with professionals </li></ul><ul><li>Sense of authority  </li></ul><ul><li>Hig...
Brands in action - Microsoft
<ul><li>Introduction </li></ul><ul><li>Facebook </li></ul><ul><li>You Tube </li></ul><ul><li>Twitter </li></ul><ul><li>Lin...
Blogs <ul><li>133,000,000 – number of blogs indexed by Technorati since 2002 </li></ul>346,000,000 – number of people glob...
Other blogs read by the author Title and mission statement Functionality to comment on post or send to a friend List of re...
<ul><li>Strengths </li></ul><ul><li>Equal balance between messaging and listening  </li></ul><ul><li>High level of measura...
<ul><li>/ </li></ul>Waitrose  MD’s personal, customer blog:  http://www.waitrose.com/blog/entrylisting.aspx?uid=034f3e8a-c...
<ul><li>Introduction </li></ul><ul><li>Facebook </li></ul><ul><li>You Tube </li></ul><ul><li>Twitter </li></ul><ul><li>Lin...
Search <ul><li>133,000,000 – number of blogs indexed by Technorati since 2002 </li></ul>346,000,000 – number of people glo...
Each month  86%  all of UK internet users go through  Google to find what they’re looking for It is the single most import...
How do people use it? <ul><li>Most popular searches </li></ul><ul><li>facebook  </li></ul><ul><li>bbc  </li></ul><ul><li>y...
Old world New world “ Today’s news, tomorrow’s chip paper” “ Toxic news with a half-life of 10 years+” Reputation
Market value Search is worth £2.75 billion  in the UK Search advertising accounted for 58% of UK online ad spending in 200...
<ul><li>Definition </li></ul><ul><li>Pay-per-click </li></ul><ul><li>Advertisers typically bid on keyword phrases relevant...
<ul><li>Advertisers bid on a series of key words that are associated with either their brand or product/services </li></ul...
Purchase  Confirmation User clicks on link on  Google results page Cookie created and stored in database Not visible to us...
 
Your online identity…
<ul><li>Introduction </li></ul><ul><li>Facebook </li></ul><ul><li>You Tube </li></ul><ul><li>Twitter </li></ul><ul><li>Lin...
Mobile <ul><li>The mobile device will be the primary connection tool to the Internet for most </li></ul><ul><li>people in ...
The age of the application
<ul><li>Handles 8 % of all voice-to-voice calls globally  </li></ul><ul><li>That’s 26.5 billion minutes of talk </li></ul>...
Wikitude
Shop Savvy
Shazam
Sixth sense
 
<ul><li>Primarily due to the Internet, the pace of change is accelerating faster than at any time in our history. </li></u...
It’s only just the beginning…
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<ul><li>Introduction </li></ul><ul><li>Facebook </li></ul><ul><li>You Tube </li></ul><ul><li>Twitter Guided Tour of Social Media

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