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<ul><li>Advertisers bid on a series Guided Tour of Social Media


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Advertisers bid on a series of key words that are associated with either their brand or product/services Each time their link gets a click they pay – this is “cost per click” Alternatively they pay only when they make a purchase – this is “cost per acquisition” How can we be sure that it works and delivers tangible ROI? Pay per click

Published in: Technology
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