Presentation GtandCru


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Presentation GtandCru

  1. 1. Company presentation
  2. 2. About Us <ul><li>The Grand Cru Company is an importer and distributor of wines & spirits from many countries and wine regions . </li></ul><ul><li>It is a young but fast developing and dynamic Company. Founded in 2004 it has locked in the Ukrainian market very quickly. By now Grand Cru is one of the five strongest players in the Ukrainian market (on-trade segment). Our market share is 12%. </li></ul><ul><li>Our portfolio is composed of well-known Wine Domaines with whom we have privi l e d ged working relationships. We are exclusively focused on on-trade sales and form our portfolio according to the needs and preferences of our clients. </li></ul><ul><li>We like to consider ourselves as a customer-oriented company with highly qualified team of professionals. </li></ul>
  3. 3. <ul><li>Business Philosophy of the company </li></ul><ul><li>We increase our sales volume and profitability by constantly improving our distribution and market penetration while providing excellent service to our customers. </li></ul><ul><li>We develop long term relationships with our customers and suppliers by proving that we are a Partner You Can Trust. </li></ul><ul><li>We do everything to be the best in the eyes of our partners, employees and shareholders. </li></ul><ul><li>Goal of the company </li></ul><ul><li>To become a leading importer and distributor of fine, rare and quality wines and other beverages from the entire world in Ukraine (on-trade), by offering top quality service and top quality products to our clients. </li></ul>
  4. 4. <ul><li>The GRAND CRU Company’s main activity is in Kiev (70% of our sales). But from the very beginning we are developing the fast growing on-trade segment in other regions. We have representative offices in 8 biggest cities Of Ukraine, that supply the neighboring areas as well. </li></ul>Structure
  5. 5. Director Business development Finance Sales department IT Logistic On-trade managers Regional sales Wine boutique Customer service Odessa Donetsk Kharkov Dnepropetrovsk Zaporozhie Lvov Crimea Mariupol Marketing Import Storekeepers PR POS production Customs brokers Certification Forwarders Particular customers
  6. 6. Our portfolio <ul><li> We carry a wide selection of top quality wines from many wine regions. </li></ul><ul><li>We are buying directly from the producers at the best possible price. We are cutting all unnecessary intermediaries in order to be very competitive in price and increase revenues. </li></ul><ul><li>Our portfolio is permanently updated according to the market demands. We are in constant search of new wines and Estates to collaborate with. </li></ul>
  7. 7. France Philipponnat Joanne Baron Edmond de Rothschild Regnard Domaine Chandon de Briailles Tardieu – Laurent de Ladoucette Andre Kientzler Tesseron Domaine Dupont Chateau de Ravignan Joseph Cartron La Maison des Trois Thes Italy Rocca delle Macie Col D'Orcia La Serena Bartoli Giusti Tenuta Argentiera Tenuta La Giustiniana Produttori del Barbaresco Arnaldo Caprai Bertani U mani R onci Calatrasi Feudi della Medusa Conte Brandolini Sorelle Bronca Rocche Costamagna Spain Baron de Ley Chile Santa Carolina Haras de Pirque Our main suppliers
  8. 8. Our marketing activity <ul><li>Our marketing activities are concentrated in the on-trade sector of the Ukrainian market. </li></ul><ul><li>We think it is important to assure that maximum of our partners’ wines are on the wine lists of the best HoReCa outlets throughout Ukraine as this is a key factor of building an image of quality. </li></ul><ul><li>We also assure that maximum information regarding our products reaches our end-consumers. </li></ul>
  9. 9. Tastings <ul><li>Wine tastings for sommeliers & educational seminars for restaurant staff, wine tastings for our potential private customers are the most effective promo events. </li></ul><ul><li>These are exclusive tastings arranged by Grand Cru presenting a specific winery, Chateau or winemaker or great wine personality. The audience receives in-depth knowledge about wines and gets a unique chance to meet the people behind the wines and the producers get a unique chance to meet the people who appreciate their wine. </li></ul>
  10. 10. Press <ul><li>We have very good relations with the press. We have had a great number of articles written about wines & spirits, the men behind and other wine and business related subjects. We are very active in advertising in lifestyle magazines, specialized professional publications, entertainment weeklies & monthlies, business magazines and newspapers. </li></ul><ul><li>We maintain contacts with the most important journalists through press releases, invitations to special press tastings, invitations to our Winemaker’s dinners, our Wine Tasting events and special trips etc. </li></ul>
  11. 11. Sponsorship <ul><li>We are working closely together with the Sommelier’s and Bar-tender’s associations and we are the supply sponsor of the championships. </li></ul>We act as the drinks’ sponsor at various popular events such as openings and presentation to increase public awareness of the key products in our portfolio.
  12. 12. <ul><li>I ndividual approach to each company’s customer, stability and permanent improvement in the services provided by us and our united team of professionals guarantee our stable position in the market. </li></ul><ul><li>All sales are directed to through mainly 2 sectors: </li></ul><ul><li>- Direct sales to HoReCa outlets </li></ul><ul><li>- Direct sales to private consumers </li></ul>Our sales activity
  13. 13. Our Partners <ul><li>Hotels </li></ul>
  14. 14. RESTAURANTS www. www. / www. pena-restaurant .com
  15. 15. NIGHT CLUBS
  16. 16. “ GRAND CRU” WINE BOUTIQUE The elegant wine Boutique Grand Cru is situated in the heart of Mariupol city. More than 300 wines representing major wine regions of France, Italy, Spain, Germany and Australia may be found here. All the wines have aging potential and are best to drink up to 2030 and are perfect for private collections. The website is fitted up with the on-line shop.
  17. 17. Our team <ul><li>We are not only proud of our accomplishments and eager to move forward, but are also proud of our employees as in our quest for quality we seek the very best by cultivating the creativity and capabilities of dedicated staff who support the common goal of creating and maintaining satisfied customers. </li></ul>
  18. 18. <ul><li>IGOR MATEVOSHCHUK </li></ul><ul><li>Sales Director </li></ul><ul><li>[email_address] </li></ul><ul><li>LARISA MARYUKHINA </li></ul><ul><li>General Director </li></ul><ul><li>[email_address] </li></ul>SVITLANA SHEVCHENKO Chief Financial Officer [email_address] GALINA GAPLEVSKAYA Head of regional department [email_address] NATALIA KLEKTA PR & Marketing [email_address] IRYNA YUSHCHENKO Import [email_address]
  19. 19. <ul><li>We believe that our philosophy and approach, combined with our competitive strengths, distinguishes us in the marketplace for the benefit of our customers and our suppliers. </li></ul>