This document outlines 10 essentials for a great mobile experience: 1) visual aesthetics like readable and usable design, 2) animations and transitions that add fun, 3) onboarding for new applications, 4) error handling and offline functionality, 5) thoughtful app icons and screenshots, 6) notification experiences, 7) platform-specific Android and iOS details, 8) empty states, 9) being polite with user permissions, and 10) surprising and delighting users. The keys to a great app are that it's not just about features, attention to details is important, and developers should avoid "building crap".

1. 10 Essentials to a
Great Mobile Experience
Greg Raiz @graiz

2. }
This talk is about great

3. #1 Visual Aesthetics

4. Readable,
Usable,
Pretty.

6. Color,
Image,
Alignment.

8. Pretty follows Usable
(Put labels on icons)

9. Aesthetic-Usability Effect

11. #2 Animations &
Transitions

12. Transition State with Style

13. Add Fun to Ordinary

14. Animations
instead of
tutorials

15. Data
Animation

16. Data
Animation

17. Setting the
mood

18. #3 Application
on-boarding

23. #4 Error
Handling &
Offline

27. #5 App-Icon &
Screenshot

29. This is what
users see

30. Expedia

31. Clean Icon Purpose
Hero Shot

32. Uber

33. Groupon

35. #6 Thoughtful
Notification Experience

38. #7 Android & iOS Details

40. Apple
HIG
Android
Design

42. Use the ______
you design

43. #8 Empty States

44. #8EmptyStates

47. #9 Be Polite

52. Push Notification
Location
Calendar
Contacts
Camera
Microphone

53. #10 Surprise & Delight

57. Summary…

58. Keys to a great app
1. It’s not about the features
2. Get caught up in details
3. Don’t build crap

59. Thank You!…

60. Gregory Raiz, CEO
@graiz

61. You’re still here?
It’s over.
Go home.
Go.