Perfect Pricing

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How to set the right price for your online products and services

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Perfect Pricing

  1. 1. Perfect Pricing<br />The psychology of online prices<br />
  2. 2. The right price<br />How much is too much to charge?<br />How much makes the item seem cheap?<br />What is the maximum price people will pay?<br />
  3. 3. Which is cheapest?<br />$197<br />$195<br />$199<br />
  4. 4. Which is the best price?<br />$166<br />$197<br />$122<br />
  5. 5. Price is everything<br />
  6. 6. Odds and evens<br />Odd numbers feel smaller than even numbers <br />9 seems less than 8 when we look at it quickly<br />we tend to round up even numbers but round down odd ones, adding to the “low” feeling<br />
  7. 7. Long and short<br />Vowel sounds influence size<br />Long vowels as in “nine” sound big<br />Short vowels as in “six” sound small<br />Consonants influence size<br />Some consonants seem small – x, s, f<br />Other consonants seem bigger – b, c, d<br />
  8. 8. Make them sound right<br />The sounds of your prices need a combination of short vowels and specific consonants<br />Six (6) and Seven (7) sound better than Five (5) or (9)<br />The numbers 1, 6, 7 are good price numbers<br />
  9. 9. Contact DetailsGraham Jones can help you use psychological tactics to improve your website and your online presence<br />graham@grahamjones.co.uk<br />Tel: +44 118 336 9710<br />www.grahamjones.co.uk<br />

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