IOD / CIM - Mark Mason

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Mark Mason, Founder of Mubaloo, shares his secrets of business success at the IoD / CIM event, Turning Ideas Into Business

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IOD / CIM - Mark Mason

  1. 1. Developing smartphone applications for businesses and brands Mark Mason - CEO
  2. 2. The Young Business Cycle Income stream Time
  3. 3. Marketing?
  4. 4. Build a prospect database
  5. 5. New Business Engine Online PR Ads Email Walking Networking the streets Direct Mobile Telesales Marketing
  6. 6. The Funnel Prospects Acquire Develop Convert Customers
  7. 7. UK Population Density
  8. 8. Networking
  9. 9. 18 Hints & Tips for Business Success Judge staff by results not hours Employ people better than you Lose the client, lose the staff Stop being busy fools….follow the money Fun, famous or profitable (you must have 2 out of 3) Put rigor into your business – timesheets, board meetings, shareholders agreements, etc.. Have fun…it’s what it’s all about! Your reputation is everything Watch the numbers…they are your KPI to success
  10. 10. 18 Hints & Tips for Business Success I’d rather have a hole than an arsehole! Prepare for the worst, build up a cash reserve Choose your partner/s well If you fail to plan, you’re planning to fail Stick to your knitting Lifestyle business or do you want to sell? Know who you are, what is your proposition? If you make a mistake, pay up! Avoid mad people!
  11. 11. Thank You

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