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Discussion leader powerpoint


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Discussion leader powerpoint

  1. 1. Online NEWS<br />
  2. 2. online news user?<br />Have you thought of you as “casual user”or are you “power user” of online news...<br />Which one is more comfortable for you newspaper, radio, or online news...<br />
  3. 3. Study<br />Why do people read online news?<br />1. To what extent the socio-technical advantages of online news linked to the way internet users adopt, use, evaluate and affiliate themselves to online news?<br />2. If there is a reduction in the time spent on traditional news media since online news adoption, how does this relate to the socio-technical advantages online news?<br />“Harnessing the potential of online news: Suggestions from a study on the relationship between online news advantages and its post-adoption consequences”<br />
  4. 4. Advantages of Online News<br />no costs<br />Multitasking<br />more news choices<br />in-depth and background information<br />24/7 updates<br />Customization<br />ability to discuss the news with peers<br />the existence of different viewpoints<br />the opportunity to “talk back to the media”<br />
  5. 5. Findings<br />Immediacy: Main reason for online news adoption. 70% of online news users had visited news sites a few times a day, while 47% of them would go to the internet first if they found out something interesting had happened.<br />Quality content: 90% of online news users had clicked on links for in depth and background information.<br />Customization: The ability to receive tailor-made news<br />Combine:The ability to combine online news with other online purposes. <br />“People want both permanent updates and comprehensive news”<br />
  6. 6. Questions?<br />What are your thoughts about advantages of online news and online news?<br />So, Do you believe you are “power user” of online news?<br />Your thoughts on the future of ONLINE NEWS.<br />
  7. 7. Citations<br />Nguyen, A. (2010, April 27). Why do people read online news?. Abstract retrieved from <br />Jessica, (2011). The benefits of online news sites.<br />