Shop Kelowna 2008


Published on

A local interest magazine, dedicated to all things style and fashion. I created, designed, and edited SHOP Kelowna 20008 edition.

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Shop Kelowna 2008

  2. 2. 1Letter From the Editor... SHOP KelownaI n the City of Kelowna, we are lucky to have diverse and unique shopping right in our own backyards! From clothing to antiques, home decor tobeauty, the opportunities to explore boutique shopping in this city areendless. is is the reason for SHOP Kelowna. Grace Messer EditorInside you will nd pro les of local boutiques as well as pro les of interesting people in thefashion industry. I hope you enjoy reading about these dynamic places and characters! Enjoy, and happy shopping!
  3. 3. In this issue...Le er from the 1STORE PROFILES:Pandosy Village Boutiques Downtown Boutiques La Bonne Vie............ pg.10 Lois Lane.................... pg.22 Bella............................ pg.11 Sweet Dreams............ pg.23 Ninestyles................. pg.11 Funktional.................. pg.23 Friendz....................... pg.12 Passeport.................... pg.24 She Couture.............. pg.12 Posh............................. pg.24 Frakas......................... pg.13 Delux........................... pg.25 Contact SHOP Kelowna @: Laughing Moon........ pg.14 Crush........................... pg.27 Editor, Grace Messer Buddies...................... pg.14 Adrienne’s Esthetics.. pg.27 Worldly Accents....... pg.14 We would love to hear your thoughts and comments on this publication. ank you, and happy reading!
  4. 4. 3Features... A highlight of the Pandosy Village Area is located on page 8, and theDowntown/Cultural District can be found on page 20. Jason Matlo Vancouver Designer, Jason Matlo, has earned international acclaim because of his gorgeous women’s ready-to-wear. Read more about this local success story. pg. 4 Kelowna’s only school dedicated to fashion design. A feature on this excit- ing Institute can be found by turning to... 1189 ETHEL STREET KELOWNA pg. 16 Designer Nadine Spence’s goal is to make a ering yet eco-conscious clothing. Her designer line, Rev Evo, re ects this. pg. 18 Women’s Fashion In the 20th Century From gibson girls to the great gatsby; Schiaparelli to Marc Jacobs; the fashion world has noted remarkable changes in the course of 100 years. Gain insight to what was stylish and why by turning to... pg. 28 VISIT US AT OUR NEW AND EXPANDED LOCATION
  5. 5. But I didn’t know how to make a career out of it until I was older.” e budding designer took art classes at OUC (formerly Oka- Canadian Designer: Jason Matlo nagan College) to channel his creativity as a young high school graduate. A er graduating from art school, Jason held a variety of jobs, mostly pertaining to the Of Being a designer, Matlo quips, “It is very unglamorous. The pay is horrible and your health goes to hell”. eld of visual merchandising. “I really just wanted to get my toes wet and gure out if fashion was what I wanted to do. Working at this point was a time for me to gain experience.” Jason’s design talent speaks for itself. “Each collec- tion is an expression and ex- tension of my artistic vision.” is vision harkens back to the glamour associated with the golden age of the 1930s. EachJason Matlo: piece he produces is nished toLocal Boy turns Big City Designer the highest standards, using the Wri en by: Grace Messer nest fabrics available. Feminin- ity in fashion is very important Growing up in the small kind of ‘starving artist’ lifestyle to Jason, and each collectiontown of Kelowna, Jason Matlo for the past… oh, who knows he presents demonstrates thishad big city dreams. Currently, how long?” impeccably. His styles appeal tothe Canadian designer is focus- Having displayed a pas- con dent women who celebrateing his e orts on his 10th col- sion for the arts at an early age, fashion through a desire forlection – a major milestone. e Jason continued on a creative innovative design, luxurious fab-road to success has not been career path. “I was always artsy; rics and textures, and meticu-easy though. “I’ve been living a drawing and painting and such. lous a ention to detail.
  6. 6. Profile... “My mom is my muse. Iam constantly inspired by the A typical day in the life of Jason Matlo:clothing she wore in the 60s,70s, and 80s. She is just a fabu- 6:30. Rise and shinelous lady who always looks so 7:30. Exercise for an hour or soput together. Her clothes never 8:45. Pick up a much needed ventiwear her; she wears the clothes. la e on his way to the o ceI feel that the women who buy 9:00. Arrive at the studiomy clothes have a similar ap- 9:15-12:00. Return phone calls andproach to fashion as my mother emails, do paperworkdoes.” 12:00 -1:00. Lunch Of his designing method, (generally business)Matlo says he has perfected a 1:00-End of Day. Work on samplesroutine. “I hate to say that it is for the upcoming season, correspondformulaic – because it’s not. But with the press, meet with buyers foras we’ve been doing this for 9 stores, etc.seasons now, we’ve gured out And you thought the life of a designer was all glamour!how to do it right. We knowwho the women are who buy Having been on a tele- fessional looking garment thatour clothes and what they want.” vised design competition him- represented their perspectives as It is this innate ability to self, Jason’s opinions are found- designers, Jason’s design savvyunderstand what women want ed. In 2005, he was chosen to be was put to the test. A er work-from fashion that has catapulted ing tirelessly, his creation wasMatlo to design success. “Lis- hailed by the judges as ‘chic’,tening to our customers’ con- ‘elegant’, and ‘simple’.cerns is something that keeps us In the end, Jasonahead of the curve. We’re con- emerged from the competi-stantly building on knowledge. tion victorious. e grand prizeNothing in a collection is ran- consisted of having his designsdom; everything is worked out.” featured in the windows of Saks Perhaps this is why Matlo Fi h Avenue NY and a mentor-gets so frustrated watching de- ship with Cynthia Ste e.sign competitions on television. Of the experience, Jason“In shows like ‘Project Runway’ says “It was extremely stressful:or ‘Designer Superstar’ they tell being lmed every minute of thethe designers to make a garment day while having to constructin a ridiculously short period of a knockout garment in such atime. en, they throw a wrench short period of time. And beingin their plans like one hour one out of three designers for TV, they are always tryingbefore it needs to be done. As a featured on Life Network’s to catch you from a bad angle.”designer, I just feel so sorry for “Mak-ing It Big”. With a limited He does note though that “thethose poor people!” amount of time to make a pro- “Making It Big” episode was
  7. 7. bene cial in that it helped raise it: ge ing up in the morning and women’s fashion, and to bringour brand pro le. I still get not knowing what the day will international acclaim and recog-stopped on the streets by people bring.” It takes this sort of tenac- nition to his brand as the mostwho recognize me from the ity to succeed in the cut-throat luxurious and sophisticatedshow!” world of the fashion industry. women’s line that is designed e best thing that came “I have friends whose jobs are and manufactured in Canada”.out of the show though was get- a chore; they hate ge ing up in at goal is already well underting to meet the buying team at the morning and having to way, as his designs can be foundSaks Fi h Avenue. Jason ex- in Vancouver, Montreal, Bos-plains that buyers are the people ton, New Jersey, and New Yorkwho decide what actually ends City. As well, there are plans toup in retail stores. ey are a take the line to Europe as early “I love it: getting as this year. “We don’t want to up in the morning be pigeon-holed as a ‘Canadian and not knowing line’ only. Because, really, the what the day will clothing is so much more than bring.” that... e next step is to open us -Matlopivotal part of ge ing a design-er’s work into stores. “Meetingthem was fantastic. Anytimeyou get to talk with and askquestions to people who are atthe top of their eld, it is a great spend an entire day doing some-learning opportunity. We were thing they don’t like. I justable to ask them questions and couldn’t do that. Yourimprove the line.” career is a huge part of e constant learning your life, so why notprocess is one of the aspects make it interesting and up to the markets of the world.”Jason enjoys most about his rewarding?” **Jason Matlo’s designscareer as a designer. “ e chal- In the future, Jason’s goal can be found exclusively inlenges that come with my job is to “set a benchmark for Cana- Kelowna at Friendz House ofare what I enjoy the most. I love dian made ready-to-wear in Fashion in Tu Street Square. NOT TO BE MISSED WHEN: April 26, 2008 WHERE: Laurel Packinghouse WHAT: Charity fashion show WHO: Jason Matlo Watch out for tickets for the not to be missed New York style fashion show bene ing a worthwhile charity (tba). What’s not to love?
  8. 8. Pandosy Village AreaOne of the trendiest shopping areas in Kelowna offers boutiquesspecializing in clothing, accessories, home decor, and more.. e Pandosy Village Area is one of the new- est and trendiest shopping destinations in Kelowna. Here, you will nd an eccentric mix of boutique shop- ping, bistro dining, and entertainment venues. Not only is the area a modern-day treasure, but it boasts a rich history as well. e region was rst se led in 1859 by a group of three Oblate mission- aries: Father Pandosy, Father Richard, and Brother Surel. ey called the area the ‘Okanagan Mission’. Soon a er they se led, the area began a racting people from
  9. 9. Home to over 150locally owned andoperated businessesfar and wide, and for obviousreasons. e scenic backdropprovided by the surroundingmountains, and the MissionCreek are sure to leave a last-ing impression on any visitor. With the ‘old world’neighborhood feeling, thearea is particularly well-suitedto a leisurely day of windowshopping. Tree lined side-walks with ample benchescreate a serene se ing. Enjoy and operated businesses nowa cup of co ee while poking calling this area home, there Bring yourin the unique stores, galleries, is something for everyone.and restaurants along Pan-dosy and adjoining streets. Discover the Pandosy Vil- walkingWith all venues within walk- lage and all that it has toing distance of each other it o er on your next shoppingis also a convenient shopping excursion! You will surely bedestination. delighted by the richness of shoes! 9With over 150 locally owned this area.
  10. 10. BRILLIANTBOUTIQUES The Pandosy Village A sampling of the most exclusive locally owned boutiques in the Pandosy Village follows. With such a varied range of stores available for your perusing, the area is perfect for a leisurely day of browsing.Adrienne’s Esthetics @ Home (250) 212-2858 La Bonne Vie adds a li le bit of ‘je ne sais quoi’ to Kelowna shopping. Specializing in home decor with a french twist, La Bonne Vie seems to transport you to another world. Located in a cozy old house, the store is full of nooks and crannies awaiting your discovery! Own- er, Tracey Wikenheiser, ensures that the boutique is lled to the 396 Rio Dr. South brim with delectable bedding, Kelowna, B.C. V1V 2L1 bath products, and cute gi ideas year-round!By Appointment Only! address. 2942 Pandosy Street ph. 762-8325
  11. 11. is quaint locally owned boutique o ers pre y accessories at a ordable prices. Ninestyles has something for every- one... from girlie charm bracelets and necklaces to funky oversized tote-bags. People from all walks of life can ap- preciate the lovely pieces shown at this boutique. Find the perfect gi for yourself or a friend at Ninestyles. address. 103-2689 Pandosy Street ph. 861-1449 www.ninestyles.comBella o ers a wide array of styles for any fashionista. Owner,Sarah Williams, emphasizes that fashion is for everyone - andall ages can truly enjoy her clothing. From feminine dressesto professional suits, and weekend jeans to pre y camisoles,Bella’s style is perenially chic. Carrying stylish brands suchas Moto jeans, Lady Dutch, and Blushing Designs , Bella is amust see.Be sure to stop by Bellas newly opened manicure station inthe back of the store to be polished from head to toe! address. 3005 Pandosy Street ph. 868-0220 11
  12. 12. Friendz House of Fashion is renowned for mod- ern yet wearable ladies clothing. O ering city chic clothing for con dent women who know what they want, this store is full of beautiful basics and exqui- sitely, elegant pieces. European and North-Amer- ican fashion lines can be found in this boutique whose focus is on quality and design. New pieces arrive o en in this fashion-forward store, making it a regular must-see. One designer line featured at Friendz is Jason Matlo. Read his story on page 4. address. 2-3045 Tu Street ph. 763-0837Bringing the runways of the world to Kelowna! Designer fashions fromthe likes of Michael Kors, Milly NY, True Religion Denim, and so muchmore. Travelling to the international fashion destinations of New Yorkand L.A. each season, Owner and Buyer, Barbara Gervais, brings themost current and on-trend designers into the store.Join She Couture’s exclusive mailing list to get the inside scoop on what is‘haute’ now. V.I.P. invites, new arrivalupdates, and exclusive sales will comeyour way. Log onto www.shopshe.comto join the client list now! Watch out for She Couture’s new location in 2008. In the meantime, visit their website @: web.
  13. 13. Located in the convenient Mission Park Mall, Frakascarries everything a diva could ever need. Beautifullyglamorous jewelry with a refreshing assortment ofhandbags line the shelves, while the racks are lled withdresses to impress on any occasion. is boutique is like a candy-store for the fashion-loverin all of us. address. 20-3155 Lakeshore Road ph. 762-2234 ‘ ‘ 13
  14. 14. Worldly AccentsFashion & Home Gift EmporiumA must-see for any worldly traveller. Owner of Worldly Accents,Roxanne, brings an interesting and diverse product range into thestore. She works hand-in-hand with her mother, who spends timetraveling overseas to bring back treasures from all around the world.Expect antique textiles from China, stone carvings from Indonesia,and wooden furniture from Bali. Simple, ethnic inspired home decor,furniture, and textiles is the specialty of Worldly Accents.Worldly Accents is a lifestyle store. Furnish yourhome and clothe yourself with the unique selectionWorldly Accents o ers. address. 2999 Pandosy Street ph. 762-3834 Just 8 kms south of downtown Kelowna in the beautiful Mission district, you’ll nd e Laughing Moon Gi Gallery. It is one of the most talked about, best kept secrets awaiting your discovery. Come and be inspired by a showcase of eclectic gi s from around the world. Clothing, jewelry, glass, stationery, home decor, and original artworks from the Okanagan Valley are just some of the things available at this boutique. address. 4600 Lakeshore Road ph. 764-0664
  15. 15. ‘Buddies’A kids store not to be missed. Cute and fashion-able clothing for children, newborn to age 8 years.A wonderful selection of shoes for both baby andtoddlers. Our clothing lines are all exclusive to us,which makes for an interesting visit. Our Moto is;‘If it’s Cute, it’s at Buddies’.Spoil your li le ones with the delicious clothing at‘Buddies’. address.4-3045 Tu Street ph. 250-763-2837
  16. 16. The Okanagan Fashion InstituteAs Kelowna’s first and onlyfashion design school, TheOkanagan Fashion Instituteis truly a treasure. e Okanagan Fashion Institute pro- vides students looking to study fashion design in the Okanagan with a great opportunity. e school, which opened its doors in 2005, gives students training and hands-onexperience in the fashion industry. e school’s Director, Tannis Porter, bringsa unique perspective to the locally operated school.Having taught a combination of both secondaryand post-secondary, Tannis has a wide breadth ofteaching experience. “I taught high school sewingfor 6 years, and for 2 years at a college in Kam-loops.” Her previous experiences in the subjects ofart and design as well as her innate tenacity haveleant themselves well to her new task as Directorand Instructor at the Institute. Opened in 2005, Tannis said, “It was alwaysmy dream to open up a design school. Ever sinceI was practically born, I’ve drawn, sewn, and de-signed. I grew up with an artist for a mom, so I wasencouraged to be creative.” When planning to openthe Okanagan Fashion Institute, Tannis felt as
  17. 17. Profile...though “ e timing was right. I you every step of the way. ey gured if I’m going to do it, I’m always go that extra mile; evengoing to do it now.” staying late to help you work Providing students with through assignments.” Havingthe fundamental skills necessary moved here from Calgary toto succeed in design, the school study at the Institute, she feelsprides itself on their all-encom- as though “ e investment was interest; ensuring that all classespassing curriculum. Teaching well worth it. Not only do I and level of instruction is of thesuch specialized aspects of know that I am ge ing a quality highest as illustration, sewing, education, but I am learning so To further enrich theand marketing techniques, the much more than I would in a instructional experience, Por-Institute is able to well prepare bigger school.” ter o en brings in specializedstudents for their futures in the With small class sizes, the teachers. “I like to bring in school is able to guarantee each people with areas of industry. Interesting “ “topics such as the ‘History of one of its students a quality ey always bring some newFashion’, and ‘Advertising andMarketing’ are mixed withinthe curriculum to give students UPON GRADUATION OF THEa wide understanding of de- 9-MONTH FASHION DESIGN PRO-sign and its principles. “Giving GRAM, STUDENTS ARE AWARDEDstudents a well-rounded knowl- A NON-ACCREDITED DIPLOMAedge of the fashion industry isthe goal of the Fashion Diplomaprogram. We want to give them experience. eir vision was to and exciting knowledge witha foundation so that they can provide a ‘one-room school- them - it keeps things interest-either strike out on their own as house feel’. In their Pandosy ing!”designers, or to work for some- Village location, they achieved As well, Tannis empha-one in that creative environ- exactly that. As well, every sizes that the school is not onlyment.” instructor is hand-picked by for students hoping to work for One current student, Tannis herself. e Okanagan fashion houses, but for thoseLesley McQuarrie, likens the Fashion Institute professors are doing it for personal to a mentorship. “ ey educated and experienced in For that reason, “No portfolio is(the instructors) are really with their own speci c areas of needed for application because continued on last page...
  18. 18. Rev Evo Local Designer, Nadine Spence, chooses to do it the natural way. In recent years, focus on the environment Nadine. “We always lived a simple kind of life. Myhas increased drastically. Awareness as to the dad hunted sh for food, and we made our owndamage humans are in icting on the planet earth clothes. ere were never many luxuries.”has prompted many shoppers to She carries this philoso-‘go green’. Toxins resulting from phy into all of the aspects of herhuman activity are now viewed as life: including her career as aunacceptable to many consumers. designer. RevEvo is the nameSome have chosen to make simple of Nadine’s fashion and jewelrychoices in their everyday lives to line. She explains “the name,limit the harm they in ict on the RevEvo, came a er thinkingenvironment while others have about the revolution of evolu-chosen to make it a lifestyle. tion. Like, what you put into the Local designer, Nadine environment will always comeSpence, has chosen to make envir- back to you. I chose the nameonmental accountability a lifestyle. because the whole concept justGrowing up immersed in Native fascinated me. It shows that weculture in her hometown of are all undeniably linked withSpence’s Bridge, Nadine was taught nature.”from an early age to care for the Staying true to the name,earth. e philosophy of ‘Take no more than you Nadine’s signature is her use of organic and un-need and leave nothing behind’ was engrained in processed fabrics. “Growing up with native cul-
  19. 19. Profile... 19 of people. It was exciting to see my designs on television, and knowing that other people were watching as well was kind of a weird experience, as I am usually quite reserved when it comes to my creativity. I would have to say though that it was a ‘wow’ mo- ment.”ture all around me, I learned to work but doesn’t determine it.” Of her talent, Nadinelive in harmony with the earth. “All in all, I like really sim- says, “I’ve always been creative. I at is why I choose to use ple lines to appear in my designs. remember drawing dresses evenorganic bers in my designs.” is is apparent; as some of when I was like ve years old.”Nadine explains further that Nadine’s strongest pieces are the Nadine’s rst actual experience“ e processes that normal fab- most simple. Draping and pleat- in designing came when Nadinerics undergo are just horrible for ing are done in a natural way that “went into the a ic of our housethe environment. People don’t seems to caress the human form. and cut up all of the clothing.”realize it but the chemical dyeing It was because of Nadine’s She is quick to add that “myprocesses are extremely toxic, beautiful designs and unique mom was not impressed!”and harmful to the earth.” perspective that she was chosen Now, Nadine likes to see e uniqueness of the in 2007 to appear on APTN’s the design process through: right bers coupled with Nadine’s television feature of Native art- from a concept board to the n-eye for design leads to creating ists. e series was devoted to ished product. Her favorite part,beautiful garments. Of RevEvo’s showcasing native design talent. though, is still the fashion illus-aesthetic, Nadine says that she e program rst appeared in tration. “I can sit there for hours“hates being classi ed as only May of 2007, and Spence says and just draw. Usually when I doa native designer; I’m so much that the exposure was remark- this, the garment I end up with ismore than just that. I do classic able. far di erent from what I actu-eveningwear and day pieces as “ e network (APTN) ally set out to create. I just keepwell. My heritage in uences my reaches such a wide audience organically creating.” continued on last page... Nadine Spence sells her line Rev/Evo as well as doing custom designs. To inquire, contact Nadine @ Rev/Evo Fashions 132 Briarwood Rd. Kelowna, B.C. V1X 2G3 250.491.1308
  20. 20. Downtown KelownaIncludes the Cultural District... **Visit the core of the city e core of the city had its rural beginnings in 1892. At the time, Kelowna was only a small town, with the population mostly consisting of ca le. It wasn’t until 1905, when Kelowna o cially became a city that it began to grow substantially. Even though there were only 600 people living here, the future for the growing community looked bright. As of 2006, the population of Kelowna grew to over 106,707. e beautiful weather and gor-
  21. 21. 21 Make a day downtown of viewing local galleries, tasting the cuisine, and, of course, shopping!geous scenery surely had something to do with downtown Kelowna home.this, as did the unique sense of community Kel- And to top o a great day, eat at one ofowna has. And downtown Kelowna is de nitely the delicious restaurants downtown. Japanese,the embodiment of that community. Chinese, Greek, Italian, and Western cuisine Now, downtown Kelowna is a hub of abound.activity year-round. With over 750 shops, ser- Visit the core of the city for a memorablevices, restaurants, and theatres calling the area day. Enjoy downtown Kelowna and all that ithome, there is always something to do. And has to o er.with recent improvements to the area, such ashanging baskets, ower barrels, and sidewalkcafes, there is even more reason to visit the area. As well, many of the older historic build-ings in the area have recently been restored.Included in this ‘face-li ’ include facades on the200 block of Bernard Avenue and the Bank ofMontreal building. Embracing the past, by pay-ing homage to historic architecture is what setsdowntown Kelowna apart. ere are also a variety of galleriesthroughout the core of the city. e RotaryCenter for the Arts, Gallery 421, the KelownaArt Gallery, and the Art Ark Gallery are greatfor a visit. Browsing through can make for arelaxing and leisurely day. As well as being culturally rich, down-town also has some fantastic shopping. With somany locally owned boutiques, all within walk-ing distance of eachother, there is something forthe entire family. Women’s and men’s clothingboutiques, jewelry stores, furniture stores, sou-venir shops, and much much more all call
  22. 22. BRILLIANT BOUTIQUES Cont ... Downtown Historic Downtown Kelowna serves as the perfect backdrop for a unique shopping experience. Within walking distance you can nd clothing stores, antique shops, accessories boutiques, and more!If you are looking for anything vintage, Lois Lane is the place to go. e store isfull of surprises, carrying antique furniture, home accessories, and even an as-sortment of vintage clothing. Spend some time in here, and you will surely feelnostalgic for times gone by. Make use of Owner, Lois’, vast knowledge aboutvintage nds.Lois Lane is a local treasure. Visit themat their new and expanded location. address. 1189 Ethel Street ph. 250. 717.1011
  23. 23. One look at the co on-candy pink walls in Sweet Dreams says it all. is boutique allows the girlie-girl in all of us to shine through! As one of the most upscale lingerie boutiques in Kelowna, Sweet Dreams provides shoppers with an unforge able experience. Owner, Denise, ensures that a full size range is kept in stock; from 32AA to K! As well, every customer is personally taken care of. Stocking such exclusive lingerie lines as Lejaby, Calvin Klein, and Christine, Sweet Dreams is a one-stop shop. Indulge yourself with the nest at Sweet Dreams. address. 543 Bernard Avenue ph. 250.717.5347Modern, edgy, and fresh. e interestingassortment of home decor, local art, andaccessories o ered at this home-grownboutique epitomizesthe downtown vibe ofthe city. Located in thetrendy Cannery Lo sbuilding on Ellis Street, Funktional specializesin interesting and o -beat pieces. Photography and art by local artistsand home accents are just a few of the sta-ples. Also, expect to nd inventive jewelry. is urban mecca truly has something foreveryone! address. 107-1289 Ellis Street ph. 763-0477
  24. 24. Passeport One of Kelowna’s newest boutiques, Passeport brings a unique fashion perspective to the city. Taking inspiration from the low- key locations of Sweden and Australia, the store’s parred-down esthetic is not only re ected in the clothes, but in the decor as well. Fresh and modern lines like Filippa K, James Perse, and Nudie Jeans grace the racks at Passeport. Both men’s and women’s fashions are available at this up-and-coming boutique. Come take a look at the chic and accessible streetwear that is sure to make it into high wardrobe rotation, day and night. address. 541 Bernard Avenue ph. 448-0541 Posh boutique is a favourite local haunt for accessory savoir-faire. Freshly elegant jewelry, handbags, andaccessories are showcased in this down-to-earth shoppinghot-spot. Stand out in Pandora charm bracelets, Jamie Joseph,Julez Bryant, Jeanine Payer, Anna Beck, Adina Reyter, and Dyberg/Kern. Posh o ers stylish, contemporary pieces chosen for their uniqueness and quality. P.S. Keep an eye out for Lucy and George when visiting Posh. ey are perhaps the most famous Boston Terriers in town! address. 1597 Pandosy Street ph. 862-9404
  25. 25. 250.764.0664 Open Seven Days A Week 4600 Lakeshore Rd www.thelaughingmoon.comKelowna’s newest upscale women’s boutique, this urban store with its minimalistand clean feeling carries clothing for work, dress or play as well as a variety of shoesand accessories. Designer labels from Europe, Canada and the USA arrive continu-ally with only a few styles selected from each. With such diverse apparel choicesshowcased in this boutique, Dlux has made a statement on Kelowna’s fashionlandscape. Sizes 2 to 12 and XS to XL. Open Mon. to Sat. address. #102 - 1289 Ellis St (Cannery Lo s) ph. 250.869.0689 25
  26. 26. e rst of its kind in Kelowna, Crush is a boutique devoted to bringing us the hard to nd cosmetics and skincare that we all covet! Some staples at Crush are the B.Kamins Skincare Line, Cargo Cosmetics, Duwop, and Oscar Blandi hair products. P.S. While at Crush, stop by the back of the store for a quick manicure at Kristi’s Klaws. address. 1561 Ellis Street ph. 250.762.3216Adrienne’s Esthetics @ HomePamper yourself at Adrienne’s Esthetics. With their sooth-ing decor and sumptuous treatments, any diva will feel re-freshed a er visiting. Choose from a variety of treatments,including manicures, pedicures, facials, and waxing. A spaday at Adrienne’s Esthetics is well worth the short trip upDilworth Mountain. address. 396 Rio Dr. South ph. 212-2858 27
  27. 27. Women’s Fashion in the 20th Century The everchanging world of fashion and its numerous reincarnations Written BY: Grace MesserVictorianevening In the 20th century, e period of 1837-1901gown fashion emerged as more than a is referred to as the Victorian mere practicality; it became an era. It was named so a er Queen art form and a means of person- Victoria, the reigning monarch al expression. e pace at which of England at the time. At this new styles came and old ones time, fashion was dictated from faded away sped up, to mimic the top. When she died, how- the changes fashion’s role was ever, in 1901, her in uence over undergoing. From the begin- fashion faded with her. She had ning of the century with hoop favored austere, restrictive, and skirts and bonnets, to now; with sombre styles, but women were jeans and t-shirts, ladies fash- now ready for more fanciful ions have changed remarkably. clothing.
  28. 28. King Edward V11 suc- era. Societal norms were chal- Edwardian easeceeded Queen Victoria’s throne. lenged, and an explosion of epitomizedWith him, he brought a fresh originality and progressive ideasperspective of what was fashion- in art, lm psychology, and theable. e time of his rule, 1901- role of women were established.1918, is o en called the ‘Belle Women’s love of neEpoque’ era which literally fabrics and bold colors carriedmeans the ‘beautiful era’. Looser over into the roaring 1920’s.silhoue es gave comfort. Pas- ey now took even more liber-tel colors, luscious fabrics, and ties in regards to their a ire.inventive cuts are indicators of Loose tunic-like dresses wereclothing from the Edwardian the avant-garde choice for the modern mademoiselle. Eth- A ‘ apper’ nic elements in design, such dress as oriental themes, japanesePIC OF ROARING motifs, and grecian silhoue es e silver-screen, however, was 20’s DRESS all in uenced fashion. Young a di erent story. Glamorous women everywhere were rebel- stars such as Marlene Dietrich ling against the strict fashion modeled an una ainable, yet choices of their mothers and luxurious lifestyle that women striking out on their own. e worldwide admired. Unlike new generation of fashionistas the trendy boyish gure of the brought on by the 1920’s are 1920’s, clothes were cut to fol- referred to as ‘ appers’. low the lines of a womanly body, With the 1930’s, the showing o the form in a more clothing choices of everyday provocative manner than ever women took on a simpler tone. before. If anything, Hollywood Fashion Timeline 19 19 19 - Intr res wigg ces in: el o styl 19 h 19 End rati rian 19 19 19 Chri rld atio as ing 19 18 e V 70 fi del trod aga ppa rved 01 80 od in 48 e W ric n s ‘Ro a 29 01 45 60 sti go ns in 19 - D ict -19 of th - M uc clo int is ‘N - - G f W o f ra -E - S an es res mor 0’s’ - - T Fab ssio the n Er up nd re W1 Ed en tion thin rod ew er Dior o w tric e re at sw o g uc o on b mo De brin ard o r ign ar u ea f n pr ri e gs ia nf sy T lu nt i n a r t a se o en he ew t y ce tic w sw E u om h en es Look sf th as 2 e ‘ col hio r MO le n D’ ’ pti es lo tion on ok s c 29
  29. 29. in the 1930’s provided a fan- wanted to feel pre y and femi- is persiantasy world of extravagance. e nine. ‘Wasp waists’ and curvy lamb coat is indicativeunique juxtaposition of the ex- bodies were all the rage. Exag- of thecesses of Hollywood, contrasted gerated by large skirts and a glamourwith the widespread Depression return to corsetry, the ‘Marilyn’ of theand the stock market crash of style was the most desirable. 1930s1929 is a notable feature of the is return to femininity lasted1930’s. throughout the 1950’s. Fashion trends changed Yet again, fashion re-only slightly from the 1930’s– versed to the polar opposite in1940’s. Hemlines rose a few the 1960’s. Twiggy, the teenageinches, and new trends in hats supermodel, was the new dra-emerged, but the rest remained matic look to emulate. Graphicstuck in the practical 30’s. is prints, high hemlines, and evenall changed, however, when one higher shoes were the newest norm.“Fashion fades but is look continued to overtake the mod trend throughstyle is eternal.” the 1970’s. e more traditional return to femininity ushered -Coco Chanel in various other garments such as palazzo pants and oversizedof the most remarkable design- trends. Midway through the de- blazers.ers of the 20th century, Chris- cade though, the hippie move- Although a ‘return totian Dior, released his ‘New ment began to overtake the mod nature’ was brought back withLook’ collection in the spring of trend. ‘Prairie’ style long day- the 1970’s, some very unnatural1948. Once again women dresses were viewed as the fabrics were being used. Poly-Fashion icons through the ages: esters and nylons were at their height of popularity. Another dramatic depart-Queen Victoria, Greta Garbo, Marilyn Monroe, and 60’s supermodel Twiggy
  30. 30. place, women incorporated All of this seems to beg Party dress typical of the 1950s some ‘mannish’ elements into the question: where will fashion their wardrobes. Shoulder pads, take us next? If we are continu- double-breasted jackets, and ally looking to the past for inspi- oversized lapels are indicative of ration, will the future of fashion 1980’s sportswear. re ect it’s past.?Only time may Today, fashion is chang- tell. ing at a rate faster than ever Excess of the 1980s was before. In the past, styles deter- embraced by designer mined an entire decade; now Bob Mackie they may only last one season. However, one thing remains as a constant: today’s top fashion designers continually plunderure was heralded in with the the closets of yesteryear. ey1980’s. Power-suits, shoulder seek inspiration from vintagepads, and bright colours with styles and out ts, o en rein-bold shapes overtook fashion. terpreting them with a modern is shi was mostly brought spin. Perenially chic classics,about because of women enter- such as a 1950’s waisted dress,ing the professional landscape. are still seen today for thisTo hold their own in the previ- reason. Some vintage pieces areously male-dominated work- just too good to let go!
  31. 31. Okanagan Fashion Institute many people have not been others it is an accomplish-given the opportunity and tools ment which leads to self-satis-to target their innate imagina- faction.tion and drawing skills.” “ e “People enter the pro-experience is so much worth- gram for reasons as diverse aswhile when we have people they are. It is fantastic to seefrom all walks of life in the the students grow and learnclassroom. Everyone brings a and continue onto their plansfresh perspective with them” in fashion. Whatever thoseadds Tannis. plans may be.” Upon completion of the For further information on the9-month program, students are Okanagan Fashion Institute, contactawarded a Diploma in Fashion Tannis @ director@okanaganfashioninstitute.caDesign. For some, this means 2nd Floor - 3030 Pandosy Streetcontinuing on in their dreams of Kelowna, B.C., V1Y 1W2becoming designers; for 250-860-6696RevEvo Cont...Doing what she believes in andloves has go en Nadine this far,and will conitinue to propel herin the future. She feels as though “somany people just miss the bigpicture. No ma er what eld orcareer you nd yourself in, it ispossible to make a di erence.Everyone needs to do their partto protect this beautiful planetwe share together.” Nadine doesher part by ensuring that nounnecessary toxins are releasedinto the atmosphere on her be-half. “Even in this small choice Ihave made, I have to believe thatit makes a di erence.”
  32. 32. The 4-1-1 on Kelowna’s Shopping Scene As you have discovered, new - looking forward yet your own backyard. In contrast,the shopping scene in Kelowna paying respect to the past - is a if you are visiting the area, haveis truly interesting and diverse. facet of Kelowna life. a wonderful time exploring e unique avor of the city is If you are a local of the and discovering all that the cityre ected in the locally owned city, have fun discovering the has to o er. Adventure surelyboutiques. A mix of old and incredible shopping available in awaits you!