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Digital Marketing Strategies And Customer Acquisition


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Customer acquisition, commerce, and marketing strategies have come a long way from the simple linear process of awareness about the brand, familiarity, purchase and loyalty to multiple touch points through which you can increase the reach of your product or service. This is a look at the changing world and the processes and strategies that you need to adhere to if you want to grow your business.

Published in: Marketing
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Digital Marketing Strategies And Customer Acquisition

  1. 1. 1 Linear journeys of commerce… Awareness Familiarity Consideration Preference Buy Loyalty
  2. 2. 2 Seek Opinions on social View Product on a PC “Like” product on Facebook Download app Website Watch video on tablet Share link on Facebook Join Loyalty Program Check Twitter View Banner Ad Interact with a kiosk Text picture to a friend Add to Cart Buy Out Of Home poster TV Ad Read Blogs Read Ratings and Reviews Interaction with a sales associate Go to retail store Website have exploded across touch points…
  3. 3. 3 Grabon Digital Marketing Strategy
  4. 4. 4 Digital Marketing Strategies
  5. 5. Game ChangerDifferentiatorsTable stakes Group Buying Location Aware Marketing Bidding Personalization Social Campaigns Loyalty Programs Ratings & Reviews SEO /SEM Paid Search (Desktop ./ Mobile) Social Media Ads Email Marketing Affiliate Marketing Display Ads Social Integration (Identity) Owned Media (Blogs, Video) Augmented Reality Gamification Search Relevancy & Ranking Gaming Ads Mobile Marketing
  6. 6. 6 Key Differentiators
  7. 7. 7 Personalization Driven off customer profile & demographics Inspired by her browsing & search history What are others redeeming now? Top Selling Offers in her favorite brand Previous redemptions Real-Time Contextual Mobile- Friendly
  8. 8. 8 Alternate Selling Strategies Group Buying & Bidding Gamification Loyalty Programs (Driving User Registrations) Top Selling Offers in her favorite brand Previous redemptions
  9. 9. 9 Location-Aware Marketing Hyper-Local Ads Contextual Coupons Rewards for visiting a store Predictive Marketing
  10. 10. 10 Social Campaigns Build Anticipation prior to launch Promote Active Engagement & Dialogue Incentivize through Giveaways Stream live feeds to website
  11. 11. 11 Website Experience Mobile First Experience (Native Apps, Responsive Web) Search Relevancy & Ranking Make it more social (Ratings, Reviews, Recommendations)