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Startups – Lessons Learned<br />GeekFest Cairo 1.0<br />TarekAmr (@gr33ndata)<br />

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A Startup and A Toy<br />Share your location with friends.<br />Schedule Meetings and Events<br />Discover new places, cafes, hotels, museums, etc.<br />Find Geotagged Photos, and share new ones.<br />Find out what’s going on where.<br />More than 2 years of development<br />Safyyalaban!?<br />15 minutes of coding.<br />

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Design: Cool or Usable<br />Baralbait design is not cool<br />I am not good in web design: I use tables instead of CSS and never used Photoshop before. <br />But!?<br />

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Design: Cool or Usable<br />SafyYaLaban’s design is even worse (An HTML for dummies style)<br />It’s not about being cool, but it’s how to make users do what you want them to do.<br />

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Design: Cool or Usable<br />Adding one sentence in Baralbait increased users interaction there.<br />

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Know your audience<br />Baralbait is for people to report where they are and find nearby interesting locations.<br />Yet it is mainly a website without a proper mobile application or mobile version!<br />

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Content is the King<br />A bot to show people their way!<br />Example: Baralbaiter!<br />Grab content from other applications:<br />Examples: Brightkite-Twitter, LinkedIn-Twitter, Twitter-API, Facebook-Connect.<br />Yet, API only is not enough.<br />Incentives for people to add content:<br />Examples: Gowallaand FourSquare<br />

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Getting more social<br />What happens is your application, shouldn’t stay in your application.<br />Free marketing:<br />Every move you make; Twitter, Facebook, etc. will be watching you.<br />SafyvsBaralbait!<br />

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You don’t have to know what your startup really is.<br />Ok, I lied, I have to know what your startup is now, but not after a year or two from now.<br />Twitter: Who went to the bathroom, and who is eating pizza now => Iran Election and Haiti Earthquake.<br />Facebook: Keep in touch with Friends => YouTube Aggregator => Web-based Playstation => Twitter++ => ??<br />

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Follow your users!<br />Users are your new developers.<br />API<br />Business and Strategy<br />Be flexible and ready to morph your service to what suits your users more. <br />After more than 2 years, Latitude, Brightkite, Gowalla, Foursquare, etc are born. So, Barabait is dead now, or not?<br />