Failed Startups - Lessons Learned

Tarek Amr
Tarek AmrAuthor at Global Voices
Startups – Lessons Learned,[object Object],GeekFest Cairo 1.0,[object Object],TarekAmr (@gr33ndata),[object Object]
A Startup and A Toy,[object Object],Share your location with friends.,[object Object],Schedule Meetings and Events,[object Object],Discover new places, cafes, hotels, museums, etc.,[object Object],Find Geotagged Photos, and share new ones.,[object Object],Find out what’s going on where.,[object Object],More than 2 years of development,[object Object],Safyyalaban!?,[object Object],15 minutes of coding.,[object Object]
Design: Cool or Usable,[object Object],Baralbait design is not cool,[object Object],I am not good in web design: I use tables instead of CSS and never used Photoshop before. ,[object Object],But!?,[object Object]
Design: Cool or Usable,[object Object],SafyYaLaban’s design is even worse (An HTML for dummies style),[object Object],It’s not about being cool, but it’s how to make users do what you want them to do.,[object Object]
Design: Cool or Usable,[object Object],Adding one sentence in Baralbait increased users interaction there.,[object Object]
Know your audience,[object Object],Baralbait is for people to report where they are and find nearby interesting locations.,[object Object],Yet it is mainly a website without a proper mobile application or mobile version!,[object Object]
Content is the King,[object Object],A bot to show people their way!,[object Object],Example: Baralbaiter!,[object Object],Grab content from other applications:,[object Object],Examples: Brightkite-Twitter, LinkedIn-Twitter, Twitter-API, Facebook-Connect.,[object Object],Yet, API only is not enough.,[object Object],Incentives for people to add content:,[object Object],Examples: Gowallaand FourSquare,[object Object]
Getting more social,[object Object],What happens is your application, shouldn’t stay in your application.,[object Object],Free marketing:,[object Object],Every move you make; Twitter, Facebook, etc. will be watching you.,[object Object],SafyvsBaralbait!,[object Object]
You don’t have to know what your startup really is.,[object Object],Ok, I lied, I have to know what your startup is now, but not after a year or two from now.,[object Object],Twitter: Who went to the bathroom, and who is eating pizza now => Iran Election and Haiti Earthquake.,[object Object],Facebook: Keep in touch with Friends => YouTube Aggregator => Web-based Playstation => Twitter++ => ??,[object Object]
Follow your users!,[object Object],Users are your new developers.,[object Object],API,[object Object],Business and Strategy,[object Object],Be flexible and ready to morph your service to what suits your users more. ,[object Object],After more than 2 years, Latitude, Brightkite, Gowalla, Foursquare, etc are born. So, Barabait is dead now, or not?,[object Object]
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Failed Startups - Lessons Learned

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