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Internet use for marketing and sales


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An overview of the Internet which as become is now a critical, if not the main, tool and venue for conducting commerce.

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Internet use for marketing and sales

  1. 1. The Internet is now a critical, if not themain, tool and venue for conductingcommerce.• As a tool, it allows buyers and sellers nearly unlimited access to information, goods and services.• As a venue, it does away with the limits of geography, the time zones, and, in some cases, the need for a physical office.
  2. 2. With its tremendous potential, theInternet has become commonplacefor businesses and consumers toutilize it for a variety of transactions.
  3. 3. Advertise, Communicate, Entertain, Inform, Publish, Recruit, Research, Sell, Support, and Train.
  4. 4. SMEs benefit in terms of reducedtransaction costs as well as increasedspeed and reliability of transactions.Example: Real-time interactionreduces the time it takes tonegotiate, purchase, and deliverorders.
  5. 5. • Provides easier access both to the firm and to information about its services and products• Allows geographic expansion of the market. For those in different time zones, the Internet enables 24-hour availability of contact.
  6. 6. How SMEs benefitin marketing and sales:1. Market research – Learn more about potential customers and competitors thru web searches; examination of competitors’ sites for information on pricing, problems, hiring, press releases, news articles; and information-gathering on website by visitors and customers.
  7. 7. 2. Reach more customers and partners using these marketing techniques: - Website - Email follow-ups - Prospect database - Links with other sites - Electronic marketplaces - Web events - One-to-one marketing techniques- - Electronic newsletters
  8. 8. 3. Generate sales using - Email - Advertisements - Product catalogues - Descriptions of services, credentials, current customers.
  9. 9. For todays entrepreneur andsmall business owner, onlinemarketing is the answer to smallbusiness success.
  10. 10. Seminars and workshops areconducted regularly off andonline. Info can be obtained fromthese online announcements.
  11. 11. Contact us to find out how we can assist youon Internet based marketing and selling. Geronimo R. Pira, Ed.D. Consultant Internet Based Business Resources Cityland Dela Rosa Condominium 7468 Dela Rosa St., Makati City URL: Email: Skype ID: gerryp90 Mobile: 09473259376