SEO Super Session. Tips&Tricks in lumea reala - Horia Neagu, CNEC, 27 mai 2013

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Horia Neagu, Online Shop & Care Manager Orange Romania - SEO Super Session. Tips&Tricks in lumea reala, prezentare sustinuta in cadrul Conferintelor Nationale de e-Commerce, 27-28 mai 2013, Bucuresti, Romania

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SEO Super Session. Tips&Tricks in lumea reala - Horia Neagu, CNEC, 27 mai 2013

  1. 1. SEO super sessiontips & tricks in lumea realaGala Premiilor e-Commerce 2013
  2. 2. Horia Neagu 6 ani experienta in mediul online pasionat de SEO, PPC, usability, web analytics, mobile marketing tinde sa abuzeze de termenii: information architecture, link building,metrici, RegEx, rich snippets detesta ad-urile irelevante, netargetate si intrusivefb.me/neaguhoria@seowolfhoria.neagu@orange.com
  3. 3. fb.me/neaguhoriahoria.neagu@orange.com 6 ani experienta in mediul online pasionat de SEO, PPC, usability, web analytics, mobile marketing tinde sa abuzeze de termenii: information architecture, link building,metrici, RegEx, rich snippets detesta ad-urile irelevante, netargetate si intrusivewww.orange.ro/magazin-onlinecumpara acum!Horia Neagu
  4. 4. agenda de discutii1. ce s-a schimbat?piata de SEO in20132. mai facem linkbuilding?ce inseamna linkbuilding astazi3. tools pentru linkbuildingo suita de tool-urinecesare pentru linkbuilding4. cum ramane cucontent-ul?strategia de content5. cum sa devii unninja in webanalyticstehnici de raportareavansata6. key takeaways
  5. 5. ce s-a schimbat?SEO in 2004semnalmente: lenes grasut nestiutor fericitmodus operandi: keyword stuffing doorway pages inscriere in directoare link-uri reciproce web rings
  6. 6. ce s-a schimbat?SEO in 2013semnalmente: sarguincios la fel de grasut erudit stresatmodus operandi: optimizare on-site (server, cod, arhitectura, meta, copy) strategie de content link-uri high authority si high trust semnale sociale rich snippets
  7. 7. ce s-a schimbat?regulile jocului razboi impotriva fermelor de content, scraper sites, MFA(Panda: 12% impact) penalizarea link-urilor low quality, link wheels si link schemes(Penguin: 3% impact) duelul retelelor sociale (Facebook vs Google+) semantic web (Knowledge Graph, rich snippets) piata de mobile search (Android)Copyright: imagefreedom.com
  8. 8. mai facem link building?NU!
  9. 9. mai facem link building?tips & tricks pentru succes evaluarea metricilor sursei (PR, domain authority, pageauthority, domain trust, link graph) relevanta domeniului de activitate alternarea keyword-rich anchor text cu anchor generic, tip “click aici”(1/3 sau 1/5) diversificarea link-urilor mid quality cu link-urile high quality (acelasiraport) construirea de link-uri si catre deep pages, nu doar catre homepage atentie la link-urile low quality
  10. 10. mai facem link building? link-uri organice (recomandarea motoarelor de cautare) licentiere de content link baiting & content viral (infografice!) badge widget parteneriat (producator – distribuitor) sponsorizare eveniment si donatii social media guest blogginglink building in 2013
  11. 11. tool-uri pentru link buildingLinkRiskLink DetoxScreaming Frogtool-uri surprinzatoareSEOmoz OSE StumbleUponWikipediaUbersuggestKloutmai facem link building?
  12. 12. CONTENT ISKINGcum ramane cu content-ul?
  13. 13. CONTENT ISKINGKONGCopyright: Universal Picturescum ramane cu content-ul?
  14. 14. cum ramane cu content-ul?
  15. 15. cum ramane cu content-ul? pagini de produs postari pe blog articole liste / topuri tutoriale de tipul “How to” reviews si analize infografice glosar de termeni inregistrari video guest blogging rel=“author” rich snippets
  16. 16. cum ramane cu content-ul?1. intelegerea propriei companii2. keyword research3. crearea de personas4. stabilirea obiectivelor5. determinarea metricilor6. indicatii editoriale7. identificarea influentatorilor8. filtre de verificarestrategia de content
  17. 17. cum sa devii un ninja in web analytics
  18. 18. cum sa devii un ninja in web analyticshttp://is.gd/fullreferralurl custom report care dezvaluie integral referral URLhttp://is.gd/imgtraffic traficul venit din cautarile de imaginihttp://is.gd/404links erorile 404, in functie de pagina declansatoarehttp://is.gd/ecommercetime care moment al zilei este cel mai profitabil?http://is.gd/browserreport analiza pe profitabilitatea browserelorhttp://is.gd/linkanalysis sursa de trafic, landing page, trafic, conversii RegEx (expresii regulate pentru web analytics)
  19. 19. key takeawayscontent = calitate(originalitate, relevanta, authorship, endorsement, socialsignals)link building = analiza metrici(PR, authority, trust, relevanta, link graph)web analytics = contextualizare(insights, nu date; customizare in functie de nevoile debusiness)
  20. 20. get in touchfb.me/orangeromania@orange_helperorange.ro/magazin-onlineyoutube.com/user/orangeromania
  21. 21. multumesc!

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