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Segmentation of Kale Tiles, according to moods and styles into mood styles&trends.
-with the consultancy of the theory builder Style Vision Group;
Consultants and Theory Builders: Genevieve Flaven, Agnes Kubiak
-Project Leader in Kale: Göze Sencer
-Company: Kale (Çanakkale Seramik Kalebodur)
-Published in: Kale Product Catalogue, company web site and monthly newsletter
-Events: Presentation of the new segmentation concept to the Sales, Design, Architecture, Marketing, Branding Teams in Kale conference room.