Segmentation of Kale Tiles, according to moods and styles into mood styles&trends. -with the consultancy of the theory builder Style Vision Group; Consultants and Theory Builders: Genevieve Flaven, Agnes Kubiak -Project Leader in Kale: Göze Sencer -Company: Kale (Çanakkale Seramik Kalebodur) -Year: 2007 -Published in: Kale Product Catalogue, company web site and monthly newsletter -Events: Presentation of the new segmentation concept to the Sales, Design, Architecture, Marketing, Branding Teams in Kale conference room.