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Kerala Volleyball League Brochure


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A first of its kind Professional League in Volleyball with Mammooty as the Brand ambassador & promoter of the league.

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Kerala Volleyball League Brochure

  1. 1. 5 “Serve ‘em up, Slam ‘em down”
  2. 2. 2 CONTENTS CONTENTS 5 INTRODUCTION Kerala – The Ideal Destination Volleyball – A Regional Delight 9 KERALA VOLLEYBALL LEAGUE KVL – An Overview Structure Brand Ambassador Partnerships 17 KVL - AN ENTERTAINMENT EXTRAVAGANZA 19 IMPORTANT DATES 21 SPORTZCONSULT
  3. 3. The premier volleyball league in the country
  4. 4. 5 KERALA – THE IDEAL DESTINATION INTRODUCTION Nickname Gods own Country USP Rich Culture, highest literacy in India, lowest corruption, backwaters, sandy beaches, heavy rainfall, coconuts,, ayurvedic massages and much more Population ~31.9 million Area 38,863km² (15,005 sq miles) Literacy Rate > 91% Major Industry Service industry – Tourism, public administration, banking and finance, transportation and communication Roadmap for Robust industrial activities in knowledge industries growth Preferred investment destination Increased spends by the Government for development of infrastructure Huge patronage from NRIs in Gulf countries like the United Arab Emirates Investment from The state government and the cash rich diaspora are investing in diaspora the National Games Village, the Kannur Airport, infrastructure, IT and tourism sectors With aspirations of becoming a high quality tourist and investment destination, impetus is being given to boost Kerala’s all round development in infrastructure, business, commerce, education and art, culture and entertainment
  5. 5. “ Kerala is definitely the ‘sports capital’ of India. Local games draw thousands of volleyball fans in Kerala.”
  6. 6. 7 VOLLEYBALL – A REGIONAL DELIGHT INTRODUCTION India is seeing a tremendous growth in sports – both in terms of viewership interest and level of players Although cricket is the only sport which has been successful at a national level in India, other sports follow a more regional trend Volleyball and football are extremely popular in Kerala. It is in the blood of Keralaites and it is a rampant game along the sandy beaches of this coastal state. Even local tournaments attract 1000’s of spectators. Interesting Facts • A majority of players in the National Volleyball team (both Senior and Junior) are from Kerala • Jimmy George, the volleyball legend hails from Kerala - He was considered among the Top 10 players globally in his prime - He was one of the youngest Indians to receive the Arjuna award at the age of 21 - Currently there are also Jimmy George tournaments held in Italy to commensurate this sports star. • Internationally, India is receiving multiple laurels in the Men’s Category. India currently ranks World No.5* in Volleyball (Junior Men’s Category) and recently beat USA in the World Junior Volleyball Championship to enter the Semi Finals against Brazil * FIVB Rankings
  7. 7. “In just a few short seconds I’m going to show down, throw down, and otherwise knock you down with a barrage of amazing spikes, blocks, and digs, and show you what volleyball is all about. This is my court, you dig?”
  8. 8. 9 KERALA VOLLEYBALL LEAGUE – AN OVERVIEW KERALA VOLLEYBALL LEAGUE What is the Kerala Volleyball League? The Kerala Volleyball League (KVL) is a world class volleyball league that will be organized every year in the state of Kerala. It is a first such initiative in India in the world of volleyball. It is organized by SportzConsult, a premier sports management firm in association with Kerala Sports Volleyball Association Who will participate? The KVL will attract the finest talent available in India All top level professional Indian players who play internationally will participateThere will be 6 franchises across 6 cities in Kerala When will it be held? The first edition of KVL will be held from Feb 20 – 28, 2010 in the city of Kozhikode The 9 day tournament will be telecast live every evening between 6 – 9 PM Who is the audience? KVL games will attract an average ground audience of more than 7000 It will be viewed on television across Kerala and the by the large Malayalam population in the Gulf and in USA
  10. 10. 11 KVL STRUCTURE KERALA VOLLEYBALL LEAGUE Structure • A bidding process will finalize the 6 franchises out of the 10 districts • 100 Kerala and Indian Players will be auctioned on a designated date • Players will be auctioned to the Franchises on a designated date • League format – All teams to play each other once in a round-robin fashion • Top 2 teams in the league standings to play the FINAL • Total matches: 16 • 2 matches per day ( Except the first and the last day which will have opening and closing ceremonies) • Total days of the tournament: 9
  11. 11. Mammootty, the south cinema sensation is the brand ambassador and promoter for KVL R§ì µ{ò çÕæùÏÞÃíQ
  12. 12. 13 KVL - BRAND AMBASSADOR KERALA VOLLEYBALL LEAGUE • This award winning actor is considered the greatest superstar of the Malayalam film industry • However, few people are aware of his interest in sports and more specifically, volleyball • Mammootty has been a volleyball player in his youth, a talent that he picked up from his father • He believes that there is a lot of young talent in India and he wants to promote a platform that gives these young stars an opportunity to develop and exhibit it • He wants KVL to be an integrated entertainment and sporting event for young players, sports lovers, Keralaites and others
  13. 13. 9 days of live action at prime time
  14. 14. 15 PARTNERSHIPS KERALA VOLLEYBALL LEAGUE Television Production KVL will be aired live on KVL will be produced by a a leading malayalam top 3 production house of GEC India Hospitality Branding We will have the no. 1 Mammootty, the south hospitality chain in the cinema sensation has country as our hospitality been signed as the brand partner ambassador for KVL. He is also a stakeholder in KVL Advertising Consultant Maitri, Kerala’s leading Have taken on board advertising firm will the head of a leading be designing the KVL Malayalam newspaper advertisements to be and television channel as aired on television and in a part of KVL’s strategic cinema houses team
  15. 15. KVL will be the biggest sportainment property of the season with participation from politicians, businessmen and celebrities
  16. 16. 17 KVL - AN ENTERTAINMENT EXTRAVAGANZA KVL - AN ENTERTAINMENT EXTRAVAGANZA • KVL will be the ‘sportainment’ property of Kerala in the coming season • Television promos and KVL anthem is being shot with Mammootty, the brand ambassador and will go live on television shortly • Opening and closing ceremonies will be glamorous with performances of dance, music, cheer leading and much more • Franchises will be introduced with their logo and with players wearing their team jerseys • 9 days of live action including exciting matches from top Indian players • Film stars and television personalities will perform to the groovy tunes of publics favourite songs and promote their upcoming films • Invitations to all celebrities, politicians and businessmen
  17. 17. 19 IMPORTANT DATES IMPORTANT DATES 04th November 2009 Bidding for franchises opens 03rd December 2009 Bidding for franchises closes 12th December 2009 Franchise winners announced 09th January 2010 Player auction 20th February 2010 KVL commences 28th February 2010 KVL concludes **Please note that the dates are tentative and are subject to change
  18. 18. “SportzConsult - Creating great sports experiences !”
  19. 19. 21 SPORTZCONSULT Creating Value through Sports SportzConsult is India’s premier sports management company. Our work is driven by passion for sports. In India, Sports business is still evolving and to be a part of value creation for the sports eco-system is very satisfying. Our focus is sports, brands and sports consumers - our understanding of all 3 enables us to create value by bringing them together. Over past 6 years, we have created, marketed and managed many sports properties for reputed clients. We have built strong relationships with sponsors, media, government, federations, sports associations and athletes.
  20. 20. Jitendra Joshi +91-9323635488 Manan Gupta +91-9930056925 Plot No.82, S.S.Type 2, Sector 2, Vashi, Navi Mumbai – 400 703.